Shivam Sharma

Experience

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  Viacom18 Media Private Limited

  Apr 2017 - May 2018

  Social Media Marketing

  • Team Leader : Handled a team of 10 people.•Digital Marketing•On- Ground execution of events.•Aided in the expansion of the network.

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  Zee Media Corporation Limited

  Jul 2017 - Jul 2017

  Marketing Intern

  •Promoted and Marketed their campaign called "Kya aapne Zee News dekha kya" with the head marketing team using Above the Line(ATL) and Below the Line (BTL) advertising.

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  Viacom 18

  Sept 2019 - Jan 2020

  Network Head

  •Handling a team of 500 Students in a college fellowship program.• Managed offline activations for brands like MTV, COLORS INFINITY. • Hiring• Facilitating communication between the brand and the students.

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  Woovly

  Jan 2020 - Aug 2020

  City Head

  • Managed a network of 250 students.• Facilitated Business development, formulated expansion strategies. • Achieving the targets let it be getting certain number of entries for a task or to maintain a certain strength of the network. •Execution of Online brand activations for brands like Crocs india.

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  Kotler Impact, Inc.

  Jan 2020 - Feb 2020

  Intern

  • Planned their event "world marketing summit" • Facilitated identification of potential guests.• Managed and co-ordinated the event.• Talent management.

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  Viral Fission

  May 2020 - Jun 2021

  Student Manager

  • Handled a network of 1100+ Ambassadors. • Facilitating communication between the Ambassadors and the organisation. • Achieving targets let it be getting particular entries for a brand or maintaining a particular number of Ambassadors in the network. • Planning and Management of Offline activations.• Hiring.• Database management.• Conflict management.

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  Times Internet

  Jul 2020 - Sept 2020

  Social Media Marketing Intern

  •Conducted Search engine optimization analysis for their subsidiary Tech gig and their competitors. •Talent identification, talent management.

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  Network18 Media & Investments Limited

  Aug 2021 - Jan 2022

  Marketing Executive

  ▪ Developed and innovated sales decks for high-profile clients including Mountain Dew,Honda, Xiaomi, and the Election Commission of India.▪ Managed campaign deliverables across broadcast and digital platforms for BYJU'S.▪ Prepared post-campaign evaluation decks and coordinated sales presentations forbroadcast projects.

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  SpotDraft

  Feb 2022 - Feb 2024

  • Initiated and led SpotDraft's G2 review campaign program, achieving a 15x increase in reviews and earning G2 badges, including Momentum Leader, Ease of Use, and 'Best Software Company in India 2023," etc.▪ Spearheaded the launches of SpotDraft Clickthrough, VerfAI, and SpotDraft AI, generating $180,000 in revenue enhancing MQLs and SQLs by 25% with strategic GTM and messaging.▪ Implemented live demos, established a demo library, and launched drip email campaigns, resulting in a notable increase in daily active users (DAU) from 2500+ to 4000+.▪ Collaborated closely with the Product team to enhance strategic alignment and feature development, significantly refining product messaging and roadmap contributions.▪ Teamed up with the Support team to cut support tickets by 30% via content and UI enhancements in the Help Center.▪ Collaborated closely with the design team to revamp SpotDraft's product, use case, and solutions web pages.▪ Delivered key market insights through in-depth competitive intelligence analysis, guiding critical strategic decisions. Show less • Collaborated with Customer Success team to spearhead 8 upsell opportunities via targeted email campaigns on 3 key features, generating $42,000 in revenue.▪ Collaborated with the sales team to craft compelling sales enablement materials, leading to a 15% increase in SQL conversion rates.▪ Organized end-to-end mixers, roundtables and conferences in major cities (Delhi, New York, San Francisco, etc.), resulting in a notable 15% increase in SQL and upsell opportunities.▪ Fostered relationships with key partners like G2, Gartner Peer Insights, and Gartner Digital Markets (Software Advice, Capterra), enhancing SpotDraft's visibility and presence in the industry Show less

  • Product Marketing Manager

    Apr 2022 - Feb 2024

  • Marketing Program Manager

    Feb 2022 - Apr 2022