Cherie JIANG

Experience

• 

  Philomedia

  Apr 2013 - Aug 2019

  • Assisting in establishing the Chengdu branch within 4 months, exceeding performance targets by over 1million and overseeing a team of over 30 personnel.• Managing major projects and leading strategic collaborations with Snoopy, Cherry Maruko, and Alibaba Entertainment. • Key day-to-day client and project management contact, consistently exceeding annual performance targets of £2 million, with individual projects reaching up to £1 million.• Managed integrated projects encompassing design, events, commercial display, print, OOH, etc.• Proactively explored and capitalized on new business opportunities. • Produce targeted and effective copy for various channels including paid social, email, landing pages, events and more• Producing SEO-friendly blog and web content• Creating content for print materials such as flyers and brochures• Supporting the wider Content team in the development of content strategy and tone of voice• Producing the event planning and social media content for the clients

  • Operation Director

    Mar 2017 - Aug 2019

  • Project/Account Manager

    Jul 2015 - Mar 2017

  • Creative Copywriter during winter and summer holidays

    Apr 2013 - Jul 2015
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  Made In London Media

  Oct 2020 - Sept 2021

  Project Manager/moderator

  • Acting as the primary client contact within the agency, identifying collaboration opportunities with brands. Building rapport to manage client relationships, ensuring high satisfaction.• Managing social projects across TikTok and Meta, specializing in livestreams and social production.• Spearheading the TikTok Shop e-commerce livestreaming project, achieving a 50% increase in live GMV and surpassing 70k viewership.• Establishing connections with over 300 creators across UK, EMEA and APAC from micro to macro levels, and providing training to enhance Tiktok livestreaming skills for over 50 creators.• Leading a project team of over 10 individuals, including designers, influencers, creatives, technicians, and photographers.• Conducting daily standups and weekly status meetings for multiple clients and projects.• Clients: TikTok, NYX, Look Fantastic, Xiaomi, Huawei, Anker, Amazfit, etc.• Creators: Ben Black, Aiden_London (First TikTok shop livestream in the UK), Jack Downer, etc. Show less

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  Freelance

  Oct 2021 - Dec 2022

  Livestreaming Project Manager/Moderator

  • Establishing live streaming accounts from scratch, a with an average viewership exceeding 100k per session.• Collaborating closely with creators, resulting in a remarkable increase of over 50% in viewership for livestreaming projects, while providing educational support to enhance their skills.• Clients: Selfridges, People.cn, etc.• Creators: Declan Chan etc

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  OLIVER agency

  Dec 2022 - Apr 2024

  Project Manager

  • Working closely with client and account management team to understand project requirements while ensuring work is on brief and on time• Managing the multi-channel campaigns such as creative, TVC, digital, CMS, email, OOH and social project end-to-end, including scope, budget, timing, status meeting, resources• Content Management: using Salesforce to manage client B2B platform content including email, landing page, product, reports etcs.• Working closely with designer, motion designer, copywriter, developer, social team etc.• Working on localization global creative ideas or assets to local market requirements. Work with transcreation team to create different market creative campaigns, such as Sweden, France, Belgium etcs. Have the experience on different languages projects including Franch, Swedish, Flemish etcs.• Client: Diageo (Tanqueray, Chase, D-Comm, Diageo One etc.) Haleon (Centrum Sweden, Sensodyne GB&FR, Voltarol GB&EU etcs, VoltaNatura Belgium) Show less

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  Pulse Advertising

  May 2024 - Jun 2024

  Content Creator
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  MadeIn+

  Aug 2024 - now

  Senior Project Manager