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Eduardo Marchetti

Eduardo Marchetti

Followers of Eduardo Marchetti4000 followers
location of Eduardo MarchettiSão Paulo, São Paulo, Brazil

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  • Timeline

  • About me

    Product Manager | RX Global - AUTOMEC & Top Frotas

  • Education

    • Pontifícia Universidade Católica de Campinas

      1994 - 1997
      1997 Publicity and Advertisement

    • FGV - Fundação Getulio Vargas

      2000 - 2002
      2002 MBA in Marketing

  • Experience

    • Volkswagen do Brasil

      Jul 1999 - Sept 2004

      • Product Marketing Analyst

        Oct 2000 - Sept 2004

      • Quality Assurance Analyst

        Jul 1999 - Sept 2000

    • Volkswagen Caminhoes & Onibus

      Oct 2004 - Dec 2006
      Product Marketing Analyst

    • Volkswagen do Brasil

      Jan 2007 - Apr 2010
      Product Marketing Specialist - Nutzfahrzeuge

      Responsible for the Projects: Gol Family (Gol, Parati and Saveiro - A0) From 1999 to 2002. Life Cycle Management phase.Fox Family (A0) From beginning to Marketing Introduction. 2000 to 2003. Project development phase.VW Amarok (Midsize Pick-up) - From first scratch to Market Introduction. 2004 to 2010. Project development phaseNew Saveiro - (A0 Car Derived Pick-up) from 2007 to 2010. Project development phase and life cycle/phase out from old Saveiro.Responsible for Definition and development of product structure, positioning, market evaluation, volume and price. Cycle life management. Show less

    • Volkswagen AG

      May 2010 - Apr 2013
      Product Marketing Specialist - Mid Size

      Responsible for Passat Family in Product Marketing VWAG.VMF-1 Product Marketing Mid-Size.Development and definition of product structure, strategy and positioning focused in customer satisfaction and market share enhancement in worldwide markets.

    • Volkswagen do Brasil

      May 2013 - Jan 2018

      Responsible for Amarok and new LCV Products for Brazilian Market.• Portfolio and price management for LCV segment;• New segments and opportunity development for LCV business;• Product positioning;• Product actions definition in short, medium and long terms.• Main Interface with Volkswagen Nutzfahrzeuge (Germany) for product development Support Areas:Marketing & Communication, Sales, After Sales Responsible for the strategy definition and maintenance of the local produced cars for the Brazilian Market.- New product's management- Life cycle management- Special series strategy- Short / mid / long term market evaluation

      • Head of Product Marketing - Light Commercial Vehicles

        Oct 2015 - Jan 2018

      • Product Marketing Supervisor

        May 2013 - Sept 2015

    • Groupe Renault

      Jan 2018 - Nov 2020
      Brand Manager

      .Responsible for all LCV peoducts Main tasks to manage:- Commercial operation and strategy for all Renault LCV products – Oroch, Master, Kangoo and others;- Maintenance of Master’s market leadership with around 50% segment share - Business oriented commercial actions;- Product and commercial strategy for New Models in partnership with Product Planing and technical areas.

    • RX Global

      May 2022 - now
      Product Manager - Events

      Responsible fot the most important and biggest B2B event in Latin America, the Automec - Parts / Accessories / reposition / repair for the Car, Motorcycle and Heavy Industry.. Planning / Strategy / Commercial / Execution

  • Licenses & Certifications

    • Certificação internacional em Pricing (Pricing - International Certificate)

      Associação Brasileira de Pricing
      Feb 2017

  • Volunteer Experience

    • Professor de Jiu Jitsu

      Issued by Projeto "Jiu-Jitsu para Todos". Prefeitura de São Caetano do Sul - SP on Mar 2017
      Projeto "Jiu-Jitsu para Todos". Prefeitura de São Caetano do Sul - SPAssociated with Eduardo Marchetti