
Andres Ingerman
Head of Marketing and Sales Department

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About me
Building strong brands that drive results | PR | Communication
Education

Tallinn University
2008 - 2012Bachelor of Arts - BA Advertising and Publicity StudiesThesis: The role of Estonian national symbols in shaping the perception of homeland among Russian-speaking youth in Tallinn and Ida-Virumaa.

TalTech – Tallinn University of Technology
2018 - 2024Master of Arts - MA Technology Governance and Sustainability
Experience

Russian Theatre of Estonia
Oct 2012 - Jun 2013Head of Marketing and Sales Department• Led a team of 7 in the marketing and sales divisions.• Coordinated the preparation and execution of marketing campaigns under tight deadlines.• Served as a spokesperson and managed crisis communication during executive team changes and mass layoffs.• Oversaw the successful rebranding of the theater and the launch of a new website.

Dogma Communication Agency
Jan 2014 - Jan 2021Founding Director• Directed the development and implementation of communication strategies for clients, focusing on Estonian and Russian-language media.• Oversaw the creation of press releases, articles, and interview organization, enhancing clients' media presence across social media, TV, radio, and print.• Managed the configuration of chatbot systems to streamline client interactions and developed a database of 15,000 users.• Collected and compiled legal documentation for participation in government procurements. Mostrar menos

ERFE Modular Chimney System
Oct 2014 - Nov 2016Country Managing Director• Managed and strengthened relationships within the dealer network for ERFE, a Polish construction brand specializing in modular chimney systems.• Oversaw logistics, warehouse management, and stock control to ensure efficient operations.• Developed marketing materials, user manuals, and technical documentation to comply with government regulations.• Organized and led the company’s participation in construction fairs.

Spekter Technologies
May 2019 - Jan 2021Brand Manager• Led the development and execution of the brand's core strategy, shaping the company's vision.• Collaborated with photographers, designers, and videographers to create compelling visual content.• Conducted market research to inform strategic decisions, aligning with brand objectives.• Directed the brand's engagement in major fashion industry events in Estonia, such as Tallinn Fashion Week, and prominent EU events like Fashiontech Berlin.

Fermi Energia
May 2021 - now• Led brand strategy execution, managing omnichannel campaigns to ensure consistent branding across platforms.• Conducted energy market research and developed data visualizations presented to the Estonian government and parliament.• Coordinated with local production agencies to create compelling content. • Secured 69% public support for nuclear energy in Estonia through strategic communication campaigns, contributing to parliamentary support for nuclear energy development.• Lmplemented strategic brand positioning in social media marketing, creating a favorable public perception of nuclear energy.• Acted as a spokesperson on TV and radio, representing the organization and promoting nuclear energy initiatives.
Creative Director
Jan 2024 - nowCommunications Specialist
May 2021 - Jan 2024
Licenses & Certifications

Product mindset
ProductSenseJun 2021.webp)
Situanional Awareness for Strengthening informational and Psychological Resilence
International Centre for Defence and Security (ICDS)Oct 2017
Сivil Involvement
Praxis Think TankJun 2010- View certificate

Brand strategy
SKVOTMar 2020 
BSAFE
UNDSSMay 2025- View certificate

Nuclear Safety
Sandia National LaboratoriesMar 2022
Honors & Awards
- Awarded to Andres IngermanWorld PR and Communication Awards 2023 winner World PR and Communication Awards 2023 The educational program "Lae End" has been recognized as a laureate of the World PR and Communication Awards 2023, selected from 112 participants worldwide.This initiative aims to support physics teachers in making school lessons more engaging and captivating. The program emphasizes the role of teachers in inspiring students and fostering a passion for the subject.laeend.ee
Volunteer Experience
Head of media counterplay team during CREVEX 2023
Issued by Riigikantselei / Government Office of Estonia on Sept 2023
Associated with Andres IngermanManager of special film festival program “People Next Door”
Issued by Tallinn Black Nights Film Festival on Nov 2010
Associated with Andres IngermanProducer
Issued by Tallinn TV on Jan 2010
Associated with Andres IngermanVice President at Tallinn City Youth Council
Issued by Tallinn City Office on Oct 2011
Associated with Andres Ingerman
Languages
- enEnglish
- esEstonian
- ruRussian
- ukUkrainian
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