Amy Robbins

Experience

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  SanDisk

  May 2010 - Dec 2010

  Field Marketing Intern

  • Arranged visits to stores who sell SanDisk products• Represented the brand during visits by selling and improving SanDisk’s positioning within stores• Hosted training events for employees and demo events for customers• Created greater sales opportunities by offering product training and positioning improvements• Monitored competitive activities to ensure SanDisk leadership within the market• One of 20 interns nationwide chosen to continue the summer internship through the fall/winter, based on performance Show less

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  Hewlett-Packard

  Jan 2011 - Aug 2012

  Inside Sales Account Manager - Enterprise Servers, Storage & Networking

  • Ensured active nurturing of deals and movement of opportunities to close• Managed a balanced pipeline representing all businesses being pursued• Top ranked salesperson while carrying and achieving a multimillion dollar quota• Worked closely and maintained excellent relationships with channel resellers, field representatives and customers while driving existing and net-new opportunities• Maintained accurate sales information in CRM tool (Siebel) and accurately forecasted sales• Maintained back up territories as well as my own when staffing shortages occurred• Volunteered as Mentor through HP sponsored volunteer program Show less

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  ViaWest

  Aug 2012 - Dec 2017

  As Sr. Manager of Demand Generation, I am responsible for lead generation through Search Engine Optimization (SEO), Search Engine Marketing (SEM) and Marketing Operations.• Continuous optimization of viawest.com through CMS (Drupal) for SEO, lead generation and brand awareness • Develop and evolve strategy for digital advertising, inclusive of search, retargeting, programmatic display, direct buy and social media• Marketo Administrator responsible for marketing campaigns, email nurture programs, Marketo Sales Insight, CRM integration and enabling the successful use of marketing automation by the team• Manage relationships and collaboration with digital agency and web developer• Lead the Demand Generation team, responsible for qualifying and nurturing inbound marketing leads to generate sales qualified leads for the sales organization• Manage marketing budget and reporting of ROI• Continuously review analytics (Google Analytics, Moz Professional, Marketo Analytics, etc.) to measure and optimize all digital, website and Marketo campaigns• Collaborate with sales operations team to improve lead generation processes and manage marketing requirements in Salesforce.com Show less • Project manager for rebrand of ViaWest from ‘Centered Around You’ to ‘Hybrid IT Solutions’ including complete website redesign• Successfully transitioned marketing automation tool from Eloqua to Marketo and integrated Marketo to Salesforce.com• Marketing lead for transition from SugarCRM to Salesforce.com• Project manager for brand integration of INetU to ViaWest• Led Business Development team, responsible for qualifying inbound marketing leads and outbound prospecting • Marketing Employee of the Year 2015 Show less

  • Sr. Manager of Demand Generation

    Apr 2017 - Dec 2017

  • Manager, Marketing Operations & Business Development

    Jan 2016 - Mar 2017

  • Team Lead - Business Development

    Nov 2013 - Dec 2015

  • Business Development Representative

    Aug 2012 - Oct 2013
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  Flexential

  Jan 2018 - Jul 2019

  Sr. Manager of Digital Marketing

  • Continuous optimization of flexential.com through CMS (Drupal) for SEO, lead generation and brand awareness• Developed strategy for digital advertising, inclusive of search, retargeting, programmatic display, direct buy and social media channels• Launched a new website and digital ads for corporate rebrand of Peak 10 + ViaWest to Flexential in under 4 months• Increased marketing qualified leads by 15% while decreasing cost per lead by 38% through search engine optimization (SEO), search engine marketing (SEM) and retargeting • Migrated marketing automation tools from two legacy systems (Marketo and Pardot) to a net-new consolidated Marketo instance• Managed complete marketing technology stack including Marketo and Salesforce.com while continuously evaluating new technologies• Built and maintained marketing reports and dashboards to demonstrate team’s performance and impact on sales Show less

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  Iland Cloud

  Jul 2019 - Oct 2022

  As the Director of Demand Generation, I am responsible for: • Lead generation through digital advertising, website, email marketing campaigns and alliance partnerships • Management and optimization of iland.com• Lead qualification, appointment setting for sales and leadership of the Business Development team• Marketing operations and automation inclusive of Pardot management and all marketing attribution reporting

  • Sr. Director, Demand Generation & Marketing Operations

    May 2021 - Oct 2022

  • Director, Demand Generation

    Jul 2019 - May 2021
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  11:11 SYSTEMS

  Oct 2022 - now

  Vice President, Growth Marketing