Doris C.

Experience

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  Winbond

  Jul 2012 - Aug 2012

  Finance Internship

  · Enhanced knowledge on forward exchange transactions and constructed daily sales rolling forecast spreadsheets.· Collected foreign exchange information on Bloomberg for evaluation of Winbond’s operation in Taiwan and the US.· Participated Winbond’s quarterly announcement conference and helped arrange on-site matters.

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  Deloitte

  Jul 2013 - Aug 2013

  Audit Associate

  · Conducted fieldwork at multinational companies through collaboration with colleagues. · Examined and proofreading financial statement drafts before final publishing.

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  Indiana University Bloomington

  Sept 2013 - May 2015

  Library Student Assistant
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  CTBC Financial Holding Co., Ltd. 中信金控

  Jul 2016 - Apr 2019

  Assistant Relationship Manager

  · Facilitated relationship and handled 10+ financial institution clients by identifying potential needs and assisted in solving urgent issues.· Analyzed corporate client’s financial and operational status for risk control purposes, composed reports, and presented to credit officers on a monthly basis.· Cooperated with colleagues for the development of plans to provide tailor-made products and fulfill client demand.· Initiated cross-function discussions and collaborated with multiple divisions domestically and internationally to achieve completion of projects.· Served as a go-to resource to junior colleagues on onboarding, mentoring, and vetting of work. Show less

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  ESSEC Asia-Pacific

  Sept 2019 - Nov 2020

  · Cooperated with the digital marketing team in data cleansing and maintaining Salesforce platform. · Assist with program activity organizations and represent the MMD program with communication matters.

  • Digital Marketing Student Helper

    Nov 2019 - Nov 2020

  • Bureau de Finance

    Sept 2019 - Nov 2020
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  Gigworks

  Jun 2020 - Nov 2020

  Digital Marketing & Customer Experience Intern

  · Managed Google Tag Manager and Google Analytics for tracking campaign results from multiple ad platforms.· Introduced integration of mobile measurement partners and improved app download attribution with web-to-app conversion data.· Conducted market research and proposed campaign action plans for various marketing goals.· Responsible for content creation and running ads on Google, Facebook, Quora, Reddit, and Yahoo.· Researched on ASO and optimized both App and Play store listing to increase organic App downloads.· Utilized SEMrush for SEO purposes and conducted keyword gap analysis for optimizing landing page performance. Show less

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  Shopee

  Jun 2021 - now

  Scope: CRM, DMP, Marketing Solutions

  • Ad Tech

    Jan 2024 - now

  • Marketing Technologist

    Jun 2021 - Apr 2024