Omair Asif Butt

Experience

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  Telenor

  Sept 2008 - Aug 2010

  Radio Frequency Executive

  -Was responsible for improving cellular network's quality and keeping network's performance above assigned KPI thresholds. -Handled customer complaints which included correspondence with customers along with field visits-Used to organize regular meetings with other departments and vendors to resolve network issues and streamline network performance.-Carried out project on the standardization of all major parameters in the Siemens Network which required coordination with other teams and higher management for final approval-Worked as coordinator and designer for first ever branding project in technical department which was later promoted to company level-Was a part of team responsible for carrying out annual inter-operator benchmarking including drive testing, collecting data of competitor's network quality and doing a sound comparison-Worked in co-ordination with vendor, on swap project from Siemens to Nokia- Was also responsible for updating stats from Optima using SQL queries Show less

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  British American Tobacco

  Jun 2011 - Jul 2011

  Intern

  -Analysed and proposed improvements in running operations of Supply Chain department-Proposed action plan for automation of Shipping Warehouse which included understanding of current operations, devising a practical solution for conveyor system and calculating the reduction of manual workforce.-Was responsible for designing of central database in Excel for simplifying operations primarily for the Logistics department-Studied all the existing operations in Supply Chain department including Warehousing, Procurement, Logistics, Reclaiming etc. -Developed updated process flows for whole of the department in its revised version of Handbook Show less

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  Google

  Sept 2011 - Jun 2012

  MBA Project

  - Worked on MBA final year project for Google aimed at discovering market potential of Google in Pakistan- Project encompassed finding scope of Google AdWords and Enterprise solutions- A thorough market research was conducted in order to analyse existing set ups in various enterprises with respect to various IT solutions e.g. E-mail services, Communication tools etc. - Detailed cost benefit analysis of Google solutions was conducted along with the comparison with legacy systems. - Final goal was to see if there is a growing trend towards internet marketing and if enterprises are ready to switch to Google Apps in Pakistan Show less

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  Samsung Electronics

  Sept 2012 - Jan 2013

  Product Manager

  - Managing the FPTV business in Pakistan and Afghanistan along with fellow PM - Marketing planning including monthly, quarterly and yearly marketing activities planning- Ensuring activity management, on-time implementation and ROI evaluation of each activity- Interacting with various agencies to successfully deliver effective marketing campaigns- Giving product training to internal employees, distributors and salespersons- Interacting with retail and channel team for channel evaluation, new dealer cultivation and channel expansion- Managing the branding of retail channel through frequent market visits and shop up activities- Carrying out sell out analysis, monitoring competitors activities and managing CE shelf share- Ensuring smooth demand planning and product delivery by coordinating with distributor, RHQ and HQ- Making on time payments to all the vendors after ensuring the completion of each activity- Effectively managing key accounts especially hyper channels and top dealers - Sales planning and forecasting on yearly, quarterly and monthly basis through discussion with the distributor Show less

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  Coca-Cola CCI

  Jan 2013 - Mar 2022

  1. Define long-term vision for channel, channel LRP, keeping in view strategic levers and tactical enablers to drive channel growth.2. Develop annual channel plans & drive channel segmentation strategy covering volume, revenue and P&l3. Develop shopper insights-driven category vision with brand teams by translating opportunity mapping into strategic key activations & channel-based loyalty plans4. Identify current shoppers (PITA) opportunities/issues & channel-OBPPC to drive solutions through differentiated shopper value proposition, PicOS, Planogram & Profit stories deployment5. Leveraging key shopper marketing capabilities in relevant areas e.g., chilled space design, RED design6. Develop understanding of key trade levers with respect to customer, shopper and portfolio expansion.7. Formulate strategic and tactical trade loyalty programs to drive SISH in mix accounts.8. Liaison with the sales team for developing and executing Trade/ Matching Promotions9. Support Joint Business Planning with Key Accounts and Territory teams for best in class execution10. Cross functionally collaborates with relevant stakeholders for the ideas development, planning, budgeting, production and implementation of all in store activities, along with territory & region specific channel plans & channel promotional guidelines11. Lead, develop and implement territory initiatives for the channel, to ensure best in class execution ensuring the desired product benefits and brand values/equity remains steadfast12. Define channel PICOS by ensuring placement of tools (Coolers, Racks, Gondolas, etc.) at hotspots & Planograms to drive ROI of channel.13. Collaborate with sales teams to turn the “selling stories” into sales tools to effectively present the brands, the products and channel initiatives to customers14. Ensure pre & post evaluation of each and every channel program to drive profitable growth Show less 1. Define long-term vision for channel, channel LRP, keeping in view strategic levers and tactical enablers to drive channel growth.2. Develop annual channel plans & drive channel segmentation strategy covering volume, revenue and P&L3. Develop shopper insights-driven category vision with brand teams by translating opportunity mapping into strategic key activations & channel-based loyalty plans4. Identify current shoppers (PITA) opportunities/issues & channel-OBPPC to drive solutions through differentiated shopper value proposition, PicOS, Planogram & Profit stories deployment5. Driving the channel specific activation of brand IMCs and provide shopper marketing support for customer engagements6. Drive Channel gap analytics (volume, market share, P&L, revenue, capacity build-up, VPO/Trade offers, acid test, DME spend) and take necessary actions accordingly7. Utilize global and regional best practices in a local manner for in-store activations & implement best practices of shopper marketing/ RED executions/ IMCs 8. Liaison with the sales team for developing and executing Trade/ Matching Promotions9. Locking Shelf Space and Point of Interruptions (in the agreements) with the Key Customers on pay to perform model10. Cross functionally collaborates with relevant stakeholders for the ideas development, planning, budgeting, production and implementation of all in store activities, along with territory & region specific channel plans & channel promotional guidelines11. Leverages industry and competitive analysis to drive perfect execution of key brands & packs in appropriate outlets (merchandising standards, points of availability etc.) 12. Define channel PICOS by ensuring placement of tools (Coolers, Racks, Gondolas, etc.) at hotspots & Planograms to drive ROI of channel. Show less 1. Ensuring smooth sales operations in liaison with Supply Chain and on ground Sales Team2. Keeping close tabs on monthly top-line delivery3. CAPEX planning and allocation [Coolers + Glass]4. Forecast accuracy and reduction in MELF5. Minimizing product expiry 6. Sales & Discount Analysis and Control 7. Ensuring outlet conversion and release of corresponding resources e.g. discount, DME, coolers etc.8. Encourage safety culture across distributions with regular audits and feedback sessions9. Reporting monthly margins, expenses and ROI of distributions10. Monthly distribution audits as per designed Club criteria 11. Distribution reformations based on business needs12. Capability development of distributor employees including order bookers, warehouse executives etc.13. Infrastructure development of distributions Show less - Development of consumer promotions through identification of gaps in liaison with Market Insights- Working in tandem with brands team for the development of IMC plans- Development of Regional Market Share winning plans, if and when required, through cross-functional collaboration.- Pre and Post evaluation of national and regional consumer promotions- Increasing per capita consumption via volume per outlet (VPO) enhancement activities in addition to building new markets for Carbonated Soft Drinks (CSD)- Strategizing and creating the Product Management Business Plan (BP) - Managing and tracking DME for VPO enhancement activities- Internal trainer to inculcate marketing knowledge in core field sales team- Liaising with sales and supply chain to ensure on time availability of stock in market, rationalizing sales forecasts and mitigating stock expiry- Devising innovative ideas related to packaging in order to create excitement at trade- Driving KO NPD pillar as per corporate strategy Show less

  • Group Product Manager - Traditional Trade

    Jul 2018 - Mar 2022

  • Channel Manager | Groceries

    Apr 2017 - Jul 2018

  • Sales Operations & Distribution Development

    Sept 2015 - Apr 2017

  • Assistant Product Manager Coca Cola & NPD

    Jan 2013 - Sept 2015
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  Retailo Technologies

  Apr 2022 - Nov 2022

  • Chief Of Staff

    Aug 2022 - Nov 2022

  • Director - Business Development & Alternate Revenue Streams

    Apr 2022 - Nov 2022
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  Almarai - المراعي

  Nov 2022 - now

  Trade Marketing Manager Gulf