
Moehammad Fathan
Technical Assistant

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About me
Helping Businesses Generate Leads & Scale with SEO & Ads | Business Manager @ ToffeeDev
Education

School of Sound Recording (SSR) Jakarta
2014 - 2016Bachelor's degree Audio Engineering Technique and TechnologyStudied the basic levels of Audio Engineering up to the high-level skills and knowledge in Audio Engineering from basic science of sound to the more practical level such as studio recording, live recording, live mixing, and so on.
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Universitas Bina Nusantara (Binus)
2016 - 2020Bachelor of Economics BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES 3.28Activities and Societies: Binusian English Club Lecturer Enrolled in BINUS University in the field of "Business Creation" in order to learn deeper of what are the important aspects in building a business. I learned many things from operations, financial management, and the most important lecture (and the one that sticks with me until now) for me is about marketing and digital marketing. Now graduated and filled with knowledge and necessary skills in the field of developing a business and able to identify what are the important parts of a… Show more Enrolled in BINUS University in the field of "Business Creation" in order to learn deeper of what are the important aspects in building a business. I learned many things from operations, financial management, and the most important lecture (and the one that sticks with me until now) for me is about marketing and digital marketing. Now graduated and filled with knowledge and necessary skills in the field of developing a business and able to identify what are the important parts of a business for the founders considering their business life-cycle. Show less

RevoU
2022 - 2022Full Stack Business DevelopmentActivities and Societies: SOS Children's Village Volunteer Studied the fundamentals level to top-level skills that come with the field of B2B sales, such as:- Mindset- Sales funnels & pipelines- Communication- Outbound lead generation- Qualifying leads- Negotiation, etc.
Experience

Ciputra Artpreneur
Jan 2016 - Jan 2017Technical AssistantMy work at Ciputra Artpreneur was when I was heavily focused on my Audio Engineering career. In my role as a Technical Assistant, I was heavily involved in making sure that all of the audio properties, technical checklists, and audio qualify was on par with Ciputra Artpreneur's standards.

Cocobolo.id
Dec 2019 - Mar 2020Self EmployedCocobolo.id was a business in the field of photography and videography agency that was started with a close friend of mine. We both had an interest in starting our own business to provide value to our clients.Sadly, during our promising venture with Cocobolo.id, certain things happened that forced us to stop pursuing in the growth of Cocobolo.id and thus, stopped us in our tracks with the hopes of continuing Cocobolo.id in the future.We provided services such as:- Photography services- Videography services- Content marketing- Digital ads campaign- Event promotion- etc.During our short yet productive time, we managed to work with some interesting clients in order to fulfil their campaigns. Our most notable clients were:- PT. BETIGA SATU RASA We were in charge to recruit and manage an outsourced digital marketing and content team for PT. BETIGA SATU RASA's event on the 1st of April 2020 called "April Pop Concert" in The Pallas, SCBD. Unfortunately, the event was cancelled in March 2020 due to the Covid-19 pandemic.- Madura United FCWorked together with Madura United FC to recruit and manage an outsourced content & videography team for Madura United's 2020 jersey promotion video project. The project was a success for both parties and was finished on time.My role within Cocobolo.id was to:- Develop the business in terms of marketing strategy, branding strategy, operational strategy- Manage projects that were on going- Building the team members tailored to our clients specific project- Dealing and negotiating with clients- Generate leads, prospects, and close deals Show less

ToffeeDev
May 2021 - nowMy role in this wonderful organization revolves around:- Happily provide consultation to clients regarding their digital marketing needs - Provide exciting solutions to my client's current challenges through digital marketing- Ensure my client’s project goes according to the proposed solution plan- Identify companies that will benefit from our solution- Execute close communication with existing and potential clients- Carefully identify challenges and conclude whether our solutions are suitable for the clients- Brainstorm to bring them the best value for their resources.Awards:- Most improved employee of 2021Achievements:This is my first role as a consultant. The first five months in this role were the hardest period in my career as I went five months without landing a single client. However, through dedication, hard work, and the pursuit of greater knowledge, I was able to land my first client in September 2021. From there, I was able to bring in a revenue of Rp1.6billion in 7 months, before being promoted to a Senior Consultant, for Toffeedev! For me, this is a high achievement as I worked hard for it!Toffeedev is a digital marketing agency specializing in helping clients to increase traffic, awareness, expand the market, penetrate new markets, and boost conversion since 2011 through extensive services, such as:- Search Engine Optimization - Digital Ads- Website Development, etc.Toffeedev has successfully catered and reached KPIs for many companies. Some notable companies who have worked with us are:- Auto2000 | SEO | 750% increased website organic traffic | 300% increased visibility in Google- Kelas Pintar | SEO | 15X website organic traffic | 13X user registration- CoHive | SEO | gained 200% keywords in Google first page- Mandiri Investasi | Website Development- Teladan Resources | Website Development- Starhits | Website Development Show less
Business Manager
May 2024 - nowSenior Business Development
Apr 2022 - nowTeam Leader - Sales Development Representative
Aug 2022 - May 2024Junior Business Development
May 2021 - Apr 2022

Tada
Mar 2022 - Apr 2022Sales Development RepresentativeTADA is a loyalty and rewards platform to engage and build deeper relationships across customers, channel partners, and employees. The #1 loyalty and customer retention program!I worked in TADA as an Sales Development Representative Apprentice during my time while studying about the Sales Development Representative role at RevoU.During this 1 month apprenticeship program, I was responsible for:- Qualifying specifically chosen accounts- Identifying the 'right' buyer persona for TADA- Starting and fulfilling an outreach cadence on specific personas- Booking a meeting with said personas for TADA's Account Executive to close Show less
Licenses & Certifications
- View certificate

Mengukur Kinerja SEO Dengan Cerdas dan Cermat
GlintsFeb 2022 - View certificate

RevoU Tech Sales Program
RevoUApr 2022 - View certificate

HubSpot Sales Software
HubSpot AcademyFeb 2022 
WPPE
TICMIMar 2021
Honors & Awards
- Awarded to Moehammad FathanMost Improved Employee of 2021 ToffeeDev Dec 2021
Volunteer Experience
Volunteer
Issued by SOS Children's Villages Indonesia on Feb 2022
Associated with Moehammad FathanVolunteer
Issued by TFI - Teach for Indonesia on Jan 2017
Associated with Moehammad Fathan
Languages
- enEnglish
- inIndonesian
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