Alison Joseph

Experience

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  George Washington University Women's Lacrosse

  Aug 2014 - May 2018

  Division One Athlete
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  Boston Children's Hospital

  May 2016 - Aug 2016

  Marketing Intern
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  Lahey Hospital & Medical Center

  Jun 2017 - Aug 2017

  Marketing Intern
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  DC Office of the State Superintendent of Education (OSSE)

  Jan 2018 - May 2018

  Intern

  • Supported efforts within the Division of Health and Wellness to promote positive health behavior to improve quality of life for the 50,000 students in D.C. • Researched and analyzed significant health data to create and implement health programs with the goal of improving health statistics on youth suicide and sexual health

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  Alliance of Community Health Plans (ACHP)

  Jul 2018 - Apr 2019

  Membership Coordinator

  •Launched, managed, and developed engagement strategies for a virtual discussion-based platform for health plan executives to connect and discuss mutual issues in healthcare including value-based care, price transparency and population health•Led tracking analysis of membership participation across 23 of the largest not-for-profit health plans, identifying and executing on opportunities for further engagement, resulting in a 20% increase in members utilizing ACHP’s service offerings in 2018•Managed CRM database on a daily basis to ensure data integrity and accuracy for 3,300 member accounts •Supported content creation needs for the Membership, Advocacy and Clinical teams by drafting and copy-editing marketing collateral and other policy-related documents Show less

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  The Health Management Academy

  Apr 2019 - Sept 2021

  • Manage lead generation across 20+ products through conducting market research, building Marketo campaigns, overseeing MQL process, and developing email scripting for targeted outreach• Lead research marketing strategy, create content (e.g., infographics, teaser videos, posts), and utilize Hootsuite to drive engagement • Produce marketing collateral, driving new business across all product suites• Create and track reports on sales and marketing metrics via Salesforce and Excel (i.e. conversion rates, sales pipeline reporting)• Support sales team in proposal and pitch creation via PowerPoint, generating $815K in net new pipeline revenue, with sales closing on $350K (41%) in 2020• Manage all Salesforce activity for net new product line, ensuring data integrity and accuracy for over 2,000 prospects, opportunities and closed contracts Show less •Develop and execute digital marketing and content strategy across The Academy's virtual channels to drive engagement with 3,500+ senior healthcare executives from the largest 100 health systems and most innovative healthcare companies across the U.S.•Support sales enablement for The Academy’s Research business through proposal development and pitch creation via PowerPoint for Fortune 500 companies, generating a $20M+ pipeline, resulting in $4M, 25% of total firm revenue in first year •Oversee deliverable publication and graphic design processes, including copyediting, quality assurance, and cross-departmental communication, to curate content and associated work products for a C-suite executive audience •Conduct market research related to business development through qualitative and quantitative assessments with a multidisciplinary set of C-suite executives, analyzing data via Excel to make informed recommendations on The Academy’s go-forward strategy•Lead Research department operations by managing multiple work streams, building out internal databases and resources, tracking key performance metrics and supporting monthly capacity planning and revenue recognition Show less

  • Associate, Marketing & Business Development

    Jun 2020 - Sept 2021

  • Coordinator, Research & Advisory

    Apr 2019 - Jun 2020
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  Intelsat

  Sept 2021 - now

  Marketing Operations Manager