Hundred Yu

Experience

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  ASUS

  Feb 2006 - Jul 2010

  Global Product Manager-Smart Phone/Handheld device/Navigation

  Recognized to lead cross-company project development team systematically new project development & communication among Google, Qualcomm, Garmin and ASUStek, and recognized as the key contributors for this critical smart phone project development.- Project led with purchasing sourcer to find appropriate electrical/ IC/ mechanical /LCD/ component suppliers like Intel /Qualcomm /Marvel /MediaTek /AUO…etc.- Established global launch marketing introduction process (>30 countries) for smart phones which shortened launch timespan by 50% (4 months). - Managed global Telecom carrier to global launch smart phones in 34 countries and 6 operators within 2 months and brought 50% revenue of handheld BG on 2009Scope included: Product Strategy, Launch Plan, Marketing Communications and Key Account Mgt- Product strategy, global product roadmap planning for future strategic planning.- Responsible for new product market introduction preparation (MIP), Promotion marketing campaigns, marketing events, sales/dealer product training & promotion, marketing advertising preparation, media communication. - Manage product line revenue, margins, and profitability by increasing market share, controlling product costs and establishing product pricing.- Successfully managed product`s marketing communications, including national ad, advertorial, TVCs, magazines, key visuals.- Successfully managed key account customers to define new product requests, spec, features, such as Orange, CHT, O2 UK, O2 Germany, T-mobile. Project Management & Resource Coordination- On time Project Management: Excellent credit earned in project management field, 6 smart phone projects were launched on time.- 3rd party SW survey for this new project, business term discussion and contract review- Successfully established global launch marketing introduction process (>30 countries) for smart phones which shortened launch period by 4 months. Show less

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  Philips

  Nov 2010 - Nov 2016

  Led outdoor PM team (3 ppl) to establish below:Product Marketing Strategy & Integrated Launch Plan for Asia Pacific/Gr China in Lighting BU- Generate annual marketing plan & key promotion events & ANP planning of outdoor professional luminaire in B2B/B2C China market for 3 brands like Philips, Philips Color Kinetics, NCW.- Outdoor product portfolio management & full outdoor market marketing strategy, product roadmap planning & AOP plan for future 3~5 year strategic planning in outdoor lighting , annual revenue for responsible outdoor product lines is over 400 Mln RMB.- Define market segmentation and market insight for distilled sub-segments of outdoor luminaire and initiate the channel marketing strategy for each sub-segment- Responsible for new product market introduction preparation (MIP), Promotion marketing campaigns, marketing events, sales/dealer product training & promotion, marketing advertising preparation, media communication. - Manage product line revenue, margins, and profitability by increasing market share, controlling product costs and establishing product pricingTrade Marketing- Refined trading marketing strategies and promotion plans for LED flood product lines.- Identified new business opportunity via proper consumer researches & deep-dive and it led to brand new product & hot-seller product in trade channel.Media & Digital Planning - Refined and redefined marketing materials like collaterals, magazine advertorials, counter booklets, roll up banners for LED flood product lines and initiated flash movie for Wechat/Weibo social media communication to enhance product visibility and awareness,- Worked with media agency to ensure clear communication and excellent execution, and conduct competitor reviews in product launch roadshows.- Won Philips Global awards : Philips Business Improvement Competition Award-Global No.2 (2013) Show less Award Recognition: - Philips Outstanding Employee (Best Employee) Award on 2011 (Gr China) and Star Awards on 2012. - Best Project Team President Award of Philips Gr China on 2012 (Team leader).Project/Program Management:- Lead project team to deliver the LED street lighting product “Xceed ”to commercial release to APAC/LATAM/Gr China countries, this project has shorten development schedule to 60% but also exceeded cost down target 50% & bring extra 13% product margin, this product has brought 1250% sales volume compared to prior generation - Built up standard project development process & optimized development/commercial launch process for outdoor LED lighting products to shorten development schedule 5 month by leveraging prior consumer electronic project management experienceProject & Program Management - Responsible for APR & Gr China development program/project planning, execution and coordination of development team, quality team. sales teams, purchasing and factory to deliver outdoor LED luminaire products.- Responsible for high level timeline, budget and development updates of the projects for all key stakeholders including R&D, sales and executive level partners.Process Improvement & Standardization - Established risk order & ramp up plan process with cross function team for LED lighting transition to better control long L/T component & improve on-time launch.- Led cross function/company coordination to establish the brand new process for the government project and won GuangDong LED road projects 20Mln RMB.- Coach team proactively of mindset trainingand way of working in LED transition period such as PMP, communication methodology, how to influence, escalation …etc. Show less

  • Senior Product & Marketing Manager

    May 2013 - Nov 2016

  • Regional Project Manager/Senior Project Manager, APAC/Gr China

    Nov 2010 - May 2013
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  Philips Lighting

  Aug 2016 - Apr 2019

  Marketing Director, Head of End User Marketing & Segment Marketing

  Marketing Director of End user marketing/Segment Marketing - 2017 Annual Best Employee in Philips Lighting China.- Led the "2017 Elite specifier designer program (Philips Lighting Global Best B2B Marketing program) eventually this program created over 130Mln RMB leads and converted to 70Mln RMB revenue- Strategic Segment Marketing: Lead 5 end user/segment marketers (5 ppl) to uncover insights to formulate B2B sub-segment (vertical) strategy and value proposition, product line portfolio, and marcom planning as well as system offering PM (software, hardware and system integration).- Marketing campaigns & communication event planning: Initiate annual marketing campaign budget plan & media promotion events for all segments, roadshows and sales tool, seminar sponsorships to increase the brand awareness of Philips lighting B2B perspective.. - Define IoT/Smart city strategy and act as business development to build up eco-system partnership/strategical alliance synergy with IoT players like Ali, Huawei, or telecom carriers like Vodafone, China Telecom...etc.- Thought Leadership and Business Development. Show less

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  Signify

  Apr 2019 - Apr 2023

  Head of Public Segment Sales B2B Industrial & B2G Municipal Channel in China

  Channel head for China Public segments (B2B /B2G /Municipal Government & Industrial High-Tech Park LED lighting channel- Lead 17 senior sales manager/Sales to cover B2B Municipal Government LED Lighting Projects in China- 2019 Sales revenue turn to grow 30% (YoY CSG).- 2020 sales revenue achieved 1.5% growth compared with 2019 under Covid-19 impact.- Define China public segment sales strategy and allocate resource plan to map end user key accounts and formulate/execute annual sales plan and target.- Develop national public segment business with municipal key accounts end user and local partner/dealers as well as direct selling.- Identify project stakeholders and key influencers in the value chain in B2B project and drive for project landing down.Identify municipal specifier and key influencers in design institutes and stakeholders to collect early project leads and information, decision maker and project budget plan to formulate each project attack plan.- Build and leverage eco-system partner to create alliance to enhance business progress especially some early technology (IoT or Smart City) or business model.- Align with marketing to define the specifier engagement program to increase the product awareness and brand awareness Show less

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  錫力科技 YC synergy

  Mar 2024 - now

  Vice President of Sales & Marketing

  Define segment strategy and value proposition for renewable energy hydrogen market- Define Sales & Channel strategy in Hydrogen fuel cell industry to expand the market coverage & installation base. In addition, formulate detailed marketing strategy & product roadmap based on uncovering subsegment insights. Lastly, establish the distributor channel for oversea hydrogen application market especially for stationary application which requests for Carbon Neutral /RE100 /Renewable energy solution.- Develop a comprehensive segment strategy for the renewable energy hydrogen market, leading to over 50% increase in sales growth in the first year.- Crafted distinct segment strategies for marine, stationary, and heavy-duty vehicle markets, resulting in a significant growth in stationary segment-specific sales revenue.- Established product roadmaps for each segment, which streamlined product development and reduced time-to-market.- Created impactful sales storytelling materials, including presentation decks and leaflets.Formulate & execute sales strategy, establish channel plan for Taiwan & mainland China.- Developed strategic partnerships in the stationary segment in Greater China, expanding market presence especially for RE100 relevant customers.- Defined and implemented channel strategy and structure to increase market penetration. - Designed and implemented a dynamic pricing strategy for fuel cells and systems, resulting in a 6% increase in profit margins across segments.Build up EcoSystem Partner of Carbon Neutral/RE100/ESG related associations.- Established key partnerships with Carbon Neutral, RE100, and ESG associations, enhancing company reputation and contributing to sales growth in strategic alliances.- Collaborated with architects, designers, and renewable energy partners to create a robust ecosystem, resulting in a 1200% increase in project pipeline. Show less