Dan Phippen MA

Experience

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  Universal Music | MCA Records

  Mar 1987 - Sept 1990

  Regional Promotions Manager

  • Solely responsible for creating and executing all promotional campaigns regionally for artists on MCA Records such as Tom Petty Elton John, Jimmy Buffett, Steve Earle, Lyle Lovett while assisting in the planning of all marketing, advertising and tour plans of the recording artists.• Act as Management point person for all radio, media promotion campaigns and inquiries, while working closely with the record labels under the MCA umbrella.• Analyze and interpret research data to determine real time results of technical quality, advertising and marketing efforts. Worked with outside production staffs / vendors to assure off site technical requirements were meet and exceeded for radio tours and visits. Show less

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  Mercury Records Limited

  Apr 1990 - Feb 1999

  Regional Promotion Director

  • Planned and executed artist showcases/listening parties/events for tastemakers and industry personnel. Set up artist performance at radio station shows.• Developed product marketing strategies, secured radio, TV, airplay. Handled budgets, production and tour logistics for Mercury, Def Jam, Capricorn and Motown artists.• Managed all aspects of event marketing, including budgets, production needs and promotional plans, media buying, (print TV, Radio online and web) while using grassroots and social media marketing to maximize sales.• Developed and maintained relationships with promoter and venues, media partners, venue sponsors, promotional partners and all other entertainment related clients. Toured with every artist that did shows in my region. • Implemented pre-show artist promotions including media interviews, artists drops and show promos • Managed day of show promotion/technical activities including media coverage, contest winners, artist meet and greets, show sponsors events, all tickets (paid and comp) and back stage passes for press and photographers• Worked closely with artist management and touring personnel, talent buyers and box office representatives to maximize ticket sales. Show less

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  TVT Records

  Mar 1999 - Jan 2005

  Artist Development & Touring

  • Implemented show tour plan operations for artist development and touring. Worked and oversaw all production requirements.• Elevate production services as a strategic offering to the artist by continually improving relationships to ensure long term engagements, new production elements, and tour sound and lighting.• Negotiated and contracted multiple venue agreements according to touring, corporate procedures. • Assist in developing and implementing all promo tour and logistics nationally. Coordinate and/or produce floor plans, gear lists, back line, time lines, graphics and organization of necessary AV content and paperwork to meet project deadlines. • Managed development of event execution, event touring and pricing strategies for a successful promo tour, for all west coast promo tours. • Work with and advanced all production requirements.• Grew tickets sales by 52% in Northwest region in the first 2 years and tour merchandise increased by 34% to over $11 million dollars for our bigger acts. Show less

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  DLP Entertainment, LLC

  Jan 2005 - May 2022

  DLP Entertainment is my independent contractor company. I helped deliver innovative, memorable, and impactful brand experiences for Fortune 1000 clients.In my role, I produce corporate live, virtual and hybrid events to ensure the brand experience was executed to the objectives and client’s expectations.• Accomplished in producing creative events in venues worldwide: Convention Centers, Hotels, Clubs, Arenas, Stadiums, Outdoor Amphitheaters and Casinos.• Collaborating with teams to define project objectives, set key performance metrics, and establish project approach while making their event memorable.• Skilled in producing major events: Meetings, Conferences, Expo's, Trade shows, Product Launches, Awards shows, Fundraisers and Concerts. Events ranged from 500 to 100,00 attendees.• Understand the strategic and creative requirements and objectives of the event. I collaborate with department leads to ensure it is on point.• Working with clients to understand strategy and objectives to ensure programs deliver the brand message.My deliverables were:• Producer• Project Manager• Show Caller• Manage large team of vendors and event staff• Analyze and fulfill the equipment and labor requirements• Negotiate costs and maintain budgets• Add value to vendor and client relationsClients included:• A Night for Austin – Live, virtual & hybrid telethon to raise money. We raised over $800,000 • Farm Aid – Virtual & hybrid event to raise money for farmers, virtual in 2020• Holistic learning center – multiple virtual events • LPL Financial virtual event 2020• Jackson Hewlett Live, virtual & hybrid 2020 Show less

  • Live Event Producer, Production and Management

    Feb 2005 - May 2022

  • Event Marketing, Entertainment, Talent Buyer (Contract)

    Jan 2005 - Apr 2007
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  Sycuan Casino

  May 2006 - Feb 2011

  Music Department Manager

  • Showcase Theater onsite music & entertainment venue:• Project Manager for events / shows• Responsible for annual budgeting and department P&L“Sycuan Presents…” talent booking:Developed, cultivated, negotiated and managed sponsorships to create talent placement of Sycuan-produced artistsUse music as a marketing tool for advertising, social media, mobile, and cross-promotional programs to attract younger demographic to the casino- House of Blues: placed Sycuan artists as opening acts for national headliners. Sold out 93% of the 100 shows booked per year.- XMOR-FM Radio (MEC Network): produce a weekly show spotlighting local talent. Negotiated more than 150 mentions and 60 commercials per week, valued at $425,000 over 6 months.Sycuan Tribal recording studio:Entrepreneurial role in creating a new studio focused on Native American music• Oversaw the sound recording and production of bands or solo artists• Gathered musical ideas for projects, collaborate with the artists to select songs• Supervised the entire process from pre-production, through to the sound recording and mixing stages• Managed budgets, schedules, contracts, and negotiationsProduced 12 indie albumsWon Native American Music Award for best rap album (Dago Braves, Native American Hustle)Provided a platform for Native American talent developmentShulaced Entertainment record company:Helped create the record label and leverage the Sycuan brand to music recordings and videos. • The label also served as a publishing company that managed the production, manufacture, distribution, marketing, promotion of recordings and music videos. • Produced artists from within and around the Sycuan Reservation in the San Diego area, bringing life and an international voice to their artists' unique perspectives. Show less

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  Robbins Research International

  Sept 2011 - Nov 2012

  Senior Event Production Manager

  • Produced live events – domestic and international; B2C and B2B – for Tony Robbins (entrepreneur, best-selling author, philanthropist, and the nation’s #1 life and business strategist)• Worked on Tony Robbins events including: - UNLEASH THE POWER WITHIN (5000+ attendees) - Life & Wealth Mastery (1500-3000 attendees) - Leadership Academy (1000 attendees) - Business Mastery (300 attendees) - Responsible for all aspects of event production: - venue selection - audio/visual production - event concept and creative execution - contract negotiations with production companies - P&L with pre- and post-event pro-forma analysis• The UNLEASH THE POWER WITHIN event was the largest event in the 30-year history of the program, with more than 5500 attendees and record revenues of more than $4 million. Show less

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  SMG | Worldwide Entertainment & Convention Venue Management

  Nov 2013 - Apr 2015

  Marketing Manager, Ford Idaho Center

  • Created, executed and supervised marketing and promotional plans for the premier multi-event complex in the Pacific Northwest - 12,000-seat arena - 14,000-seat amphitheater - 2,500-seat sports complex - 110-acre equestrian park with 850-horse capacity• Maximized ticket sales through group sales, public relations, media placement, sponsorship fulfillment, direct mail, promotional development, nonprofit opportunities, etc. - Maintained relationships with vendors, technical staff, media, industry influencers and key community and strategic partners. - Upheld brand standards of logo and name when used by outside parties in partnerships or sponsorships. Show less

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  San Manuel Casino

  Aug 2016 - Sept 2017

  Music & Entertainment Manager

  • Managed all four entertainment venues - 3,500-seat concert theater - 700-person capacity lounge - 150 -person nightclub with DJ - 350-seat restaurant stage (Rock & Brews) for tribute bands. A franchise for music owned by Gene Simmons and Paul Stanley of KISS• Responsible for talent contract negotiations, as well as A/V vendors and event production. - Manage a staff of 10 and AV staff of 6. - Communicated daily with senior management to plan and execute entertainment strategies. - Entertainment strategies were a big part of overall guest experience that helped achieve 32 straight months of increased record breaking revenue. Show less

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  Opus Agency

  Sept 2017 - Sept 2018

  Event Producer

  Opus Agency is a high-tech brand experience agency. As part of the Opus team, I helped deliver innovative, memorable, and impactful brand experiences for Fortune 1000 clients.In my role, I provided technical direction and audio-visual management to ensure the production experience was executed to the objectives and client’s expectations.Events ranged from 3,000 to 45,000 attendees, including:• corporate expos• tradeshow booths• product launch• customer/user forums• hackathons• keynote speeches• breakout groupsMy deliverables were:• Producer• Project Manager• Manage large team of vendors and event staff• Analyze and fulfill the equipment and labor requirements• Negotiate costs and maintain budgets• Add value to vendor and client relationsClients included:• AWS re:Invent• AWS Summit roadshow• Intel• Event Marketing Summit Show less

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  MKTG

  Jun 2021 - Jan 2022

  Senior Event Producer
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  DCE Productions

  May 2022 - Nov 2022

  Producer - Project Manager
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  Encore

  Jan 2023 - now

  Project Manager - Production