Lauren Gant

Experience

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  ACDC Express

  Apr 2010 - Jun 2012

  Marketing Coordinator

  Roles/Responsibilities:1. Marketing Strategies & Plans• Creation, implementation and management of all Marketing strategies & plans, both national and local, for electrical retail franchise chain2. Customer & Trade Marketing Tools• Conceptualization, compilation, copy – writing and artwork sign – off of all above and below the line advertising including but not limited to: • Advertisements, editorials and advertorials in leading magazines, newspapers and other print media from initial idea to final product• Internal newsletters and external electronic newsletters and the overall management thereof• All national and local special brochures & leaflets & price control during such durations• Outdoor media campaigns • Customer & trade sales competitions, internal & external material• Merchandising and point of sale displays• Management, implementation and co-ordination of exhibitions, i.e. Grand Designs Live • Responsible for all media planning • Sourcing new & current brand collateral & other marketing tools3. E – Commerce Marketing Tools• Design of ACDC Franchise website & the management thereof• Management of ACDC Express stores websites (where applicable)• Digital advertising • Idea generation and management of social media campaigns 4. Brand Management• Creation of policies regarding all marketing activities to ensure regulation and standardization amongst franchise chain • Brand custodian of corporate image & identity 5. In-house Graphic Department Management • Management of in-house Graphic Department 6. Establishment of New Franchise Stores • Ensure corporate image & identity is maintained • Responsible for the design and erection of all external and internal signage as well as product displays7. Responsible for print/electronic advertising, outdoor media and other marketing tools 8. Franchisee Training Programmes9. Management of day-to-day Marketing activities Show less

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  Tempest Car Hire

  Jul 2012 - Dec 2012

  Senior Marketing Coordinator

  Headhunted by LonzaRoles/Responsibilities:1. Customer & Trade Marketing Tools• Idea generation, copy-writing and co-sign-off of all above and below the line advertising including but not limited to: • Advertorials, editorials and advertisements• Internal newsletters and external electronic newsletters • Company website as well as partner websites such as Edgars (Edcon) and Mango Airlines• Digital advertising• Outdoor media campaigns • Social Media campaigns • Liaise with various media agencies on material deadlines and print rotations as well as manage all artwork and creative for all media channels• Liaise with all relevant suppliers regarding merchandise and brand collateral2. Media Planning • Conceptualisation, brainstorming and creative alignment for print, digital and social media• Responsible for approval and creative co -sign-off3. Coordination & Implementation of Marketing Plans • Roll-out of activities and campaigns on a national basis • Marketing research, analysis and tracking on a continuous basis4. Sponsorship Management • Liaise with a wide network of sponsors and manage co-branding initiatives i.e. Edgars (Edcon), Mango Airlines, bizhub Highveld Lions Cricket Team, Sanlam Cancer Challenge, the Loerie Awards• Management and planning of social responsibility projects and events5. Brand Management• Brand custodian of corporate image & identity and nationwide touch points including but limited to:• Signage (32 branches)• Merchandising & In-store and point of sale displays6. Internal Marketing Activities• Management and development of internal rewards and recognition programmes• Interface with internal teams to drive strong brand culture throughout company7. Management of day-to-day Marketing activities Show less

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  Lonza

  Jan 2013 - Oct 2017

  Senior Marketing Specialist

  Roles/Responsibilities:1. Marketing Strategies and Plans• Develop, maintain and proactively manage effective local marketing strategies and action plans from initial idea to final product in order to increase brand/product awareness and in turn increase sales and presence within the water treatment industry2. Product and Brand Management • Improve and manage all current product offerings in terms of packaging, design and promotion• Evaluation of brands and products to assess success and/or areas of improvement• Maintain corporate identity and image • Conduct market research and perform market analysis on an on-going basis3. E – Commerce Marketing Tools• Project lead for developing and managing global Lonza Water Treatment website and liaising with Global Management Teams • Project lead for developing and managing local Lonza Water Treatment website• Reporting via Google Analytics and other reporting tools4. Customer & Trade Marketing Tools• Management of all print and online marketing material from idea generation, copy-writing, and artwork sign-off• Liaise with various media agencies and designers regarding artwork material and deadlines thereof• Co-ordination and management of trade shows and exhibitions • Managing design of brand collateral and the sourcing thereof5. New Product Development (NPD)• Marketing lead for developing new and/or modifying existing products in order to better meet consumer needs, encourage and ensure synergy amongst NPD team• Management of product registrations with relevant South African and International regulatory bodies6. Corporate Social Responsibility Programmes• Local Marketing project lead for social responsibility programmes e.g. Uganda Sanitation Project7. Management of local Marketing budget8. Management of day-to-day Marketing activities Show less

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  AutoX

  Nov 2017 - Jul 2024

  Digital Marketing Manager

  - Create and implement Digital Marketing strategy & plans, liaising with external agencies and partners, ensuring initial idea is executed effectively. - Develop and manage various Digital Marketing platforms - B2C and B2B websites and social media platforms- Manage and execute all Digital Marketing campaigns and online Marketing - Email campaigns, Search Marketing, Mobile Marketing, Social Media, Display Marketing, Content Marketing and the continuous tracking and iteration thereof. - Reporting on all Digital platforms and providing guidance and leadership in order to generate improved ROI and to better results - Manage Digital Marketing budgets Show less

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  Fedgroup

  Aug 2024 - now

  Digital Marketing Manager