Sourish Banerjee

Experience

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  Axis Bank

  Jan 2014 - Jun 2016

  Sr.Executive Branding & Marketing

  Profile Summary :• Managing market visibility across the cluster.• Responsible for competition promotion & visibility tracking.• Leading a team of around 5 employees and showing them the growth path as well as mentor them to perform their tasks more effectively and efficiently.• Evaluating, planning & installing promotional activation at Circle level.• Monitoring & guiding of customer engagement & loyalty program.• Working to figure out the right mix of indoor and outdoor marketing plans, display on floor communication & visual Merchandising to increase the operational efficiency.• Ensuring maintenance of brand hygiene in branch. Contributions statement:• Taking the Visibility scores from 17 to 30 in 2 months under Projects, Exclusive Visibility at Priority Counters under Retail Dominance,.• Key role in conducting regular marketing activation over the region. Major Campaigns were Medical camps, Apartment contest, Engagement Modules like Lets Talk, Active Mornings, Little Strokes, and Service Meet etc. Show less

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  Tribhovandas Bhimji Zaveri Limited, TBZ The Original, Jewellers since 1864.

  Jun 2016 - Aug 2019

  Retail Marketing Executive (EAST)

  • Managing market visibility across East.• Marketing and Strategic Alliance.• Collateral Branding & Cross Promotion and VM support. • Keeping a close watch on competition marketing initiatives. • Responsible for competition promotion & visibility tracking.• Leading a team of around 5 employees and showing them the growth path as well as mentor them to perform their tasks more effectively and efficiently.• Evaluating, planning & installing promotional activation at Zonal level.• Monitoring & guiding of customer engagement & loyalty program.• Working to figure out the right mix of indoor and outdoor marketing plans, display on floor communication & visual Merchandising to increase the operational efficiency. • Maintaining relations with customers by organizing and developing specific customer- relations programs. • Innovative Customer Engagement and Customer Connect initiatives to ensure repeat purchases.• Alliance cross promotion activities. Show less

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  IDFC FIRST Bank

  Aug 2019 - Dec 2020

  Retail Marketing Manager
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  Reliance Retail

  Nov 2021 - now

  • Marketing Manager

    Nov 2021 - now

  • Customer Marketing Manager

    Nov 2021 - Jan 2024