Argha Bose

Experience

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  Genpact

  Jan 2005 - Jan 2007

  Consultant

  Set up the NPI reporting process. Transitioned work from onshore and successfully developed it into a full scale reporting process.Projects include:CHAID analysis to identify the segment of people calling the call centers with specific queries. Objective was to identify the reasons for the calls and try to preempt these calls from happening (Thereby taking cost out).Lead the Waiver Reporting team.Projects include:Revamping the existing sampling method to identify CSR's providing faulty waivers.Adding additional functionality into the existing reports to enhance their effect.Profiling of customers to identify the number of times a customer is defaulting.Used SAS, Excel and Access for the above projects. Show less

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  HP

  Jul 2007 - Mar 2010

  Project Manager

  1. Programme ROI team (July 2007 to April 2008). Projects include:Building Seasonal Index for various Printer Product lines.Modelling a robust baseline sale to effectively measure ROI.2. Moved to CRM team (April 2008 to Feb 2009). Projects include:PC and Laptop Cluster Analysis to identify top performing and non-performing stores in terms of revenue, size, income and competitive presence. Used K-Means Clustering in SAS to complete this project.Predictive Analysis using GLM technique to predict the uplift in sales generated by different marketing activities.Analysed survey results for BRIC countries to identify the buying habits and trends seen in these countries. Used SAS for the same.3. Moved to the Web Analytics domain (Feb 2009 - till date)Set up the suresupply web reporting process by working closely with my onshore partners. Presently working with teams across the globe (US, EMEA, APJ) to create a steady reporting process. Have a good knowledge of Omniture Site Catalyst and Omniture Discover. Show less

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  Fidelity Investments

  Mar 2010 - Jul 2014

  Current Designation: Specialist – Digital Marketing TeamJob Responsibilities: Set up Analytical rigor in reporting and measurement of Fidelity Charitable Website. Understand various revenue channels for the business and identify ways to improve them. Proactively build strategies for new account acquisition and help the sales organization in converting leads to wins.

  • Specialist

    Jul 2012 - Jul 2014

  • Senior Analyst

    Mar 2010 - Jun 2012
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  Fidelity Charitable®

  Jun 2014 - now

  • Director Of Analytics

    Jun 2018 - now

  • Senior Manager

    Jun 2014 - Jun 2018