Adam Hughes

Experience

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  Hilton Park Golf Club

  Aug 2014 - Jan 2018

  Social Media Manager

  Duties included- Creating interesting and engaging marketing content- Managing all social media platforms- Handling communications with customers - Day to day campaign management

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  CC Technology

  Jun 2017 - Sept 2021

  Marketing Consultant

  Working with the senior management team to develop and manage digital marketing campaigns, promotions and strategies to engage, reach and attract a targeted and global audience• Understanding our audiences, their sectors and challenges to inform marketing activities and share insight with colleagues• Interacting with our customer’s to share content and expand our reputation• Delivering lead generation, engagement, and amplification activities via our website, Email marketing tool and social channels • Implementing marketing campaigns using MailChimp• Running on-going tracking, reporting, and analysis in Google Analytics and Mailchimp• Content writing for our websites, social media and articles in a timely, creative and grammatically correct manner.• Lead on creation of documentation and marketing collateral (brochures, presentations etc.) Show less

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  Symplectic

  May 2021 - Nov 2021

  Marketing Executive

  Working on day-to-day marketing activities to promote Symplectic products and services to a diverse range of organisations including universities, research organisations and funders.● Planning, developing and executing effective marketing campaigns to generate qualified leads and to promote continued client engagement.● Write copy for marketing collateral, including product flyers, social media posts, blogs, use cases, email messages and website content.● Create and keep up to date a range of physical and digital marketing collateral to support sales initiatives and client facing events.● Keep product websites up to date and in line with current branding guidelines.● Coordinate regular client events such as webinars and user meetings.● Track the effectiveness of marketing campaigns and ensure they remain within the allocated budget.● Assist with the creation and maintenance of sales enablement materials such as slide decks which position the benefits and key use cases of our products. Show less

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  BiP Solutions Ltd

  Nov 2021 - Apr 2023

  Leading in the definition, planning and execution of Cadence Marketing's value propositions & go-to-market programs, including targeting, opportunity size, channel strategy, sequencing, customer journey, promotion, tactics, etc.Reporting into the Head of Marketing, and working closely with sales, this role is accountable for the creation and delivery of strategies and campaigns to get the Cadence propositions seen, heard and felt across the private sector.- Create strategies and tactics to promote Cadence Marketing and attract qualified traffic to our front door.- Deploy effective marketing campaigns and take full responsibility for their execution from conception to completion.- Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis- Produce valuable and engaging content for our website and blog that attracts and converts our target groups- Build relationships with key stakeholders in sales, data, development, finance and more- Oversee and approve marketing material, from website banners to hard copy brochures and case studies- Measure and report on the performance of marketing campaigns, gain insight and assess against goals- Analyse consumer behavior and adjust email and advertising campaigns accordingly Show less Working closely with the wider Marketing team, alongside key stakeholders in the product innovation and sales team, to support the delivery of lead generation and retention campaigns across a variety of digital channels with the ultimate goal of driving the commercial objectives of the business.- Support and execute across multiple channels, including Email, Social, Events, Website, Webinars, Sales Enablement, and other channels- Report on channel performance providing suggested improvements based on data- Support with adhoc marketing tasks and campaigns Show less

  • Marketing Manager

    Aug 2022 - Apr 2023

  • Marketing Executive

    Nov 2021 - Aug 2022
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  3t | Training. Technology. Transformation.

  Apr 2023 - now

  Marketing Manager

  Key Duties and Responsibilities• Developing and running multi-channel marketing campaigns with mapped goals across core, emerging and new markets• Content marketing: Creation of blog posts, SEO-friendly website content, videos, editorial, casestudies, and social media• Sales content support: Creation and brand management of sales packs, presentations, and customer communications• Lead generation in key markets to drive new leads to the sales team• Brand development and guardianship of Drilling Systems brand identity• Agency management: media-buy, PR, website development, and creative• Event management: Organise and manage a busy events diary, planning and booking events globallyto penetrate relevant markets and support sales teams• Monthly management reports: Analysing PPC campaign results, PR coverage, social mediaengagement, website activity, and promoting good news stories from Drilling Systems throughout the Group Show less