Svetlana Romanova

Experience

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  Vedomosti (business daily)

  May 2015 - Dec 2016

  Staff Reporter

  Vedomosti was an influential daily newspaper before the war started, which emerged from a project by the Financial Times, the Wall Street Journal and the largest Russian publishing house, Sanoma Independent Media. - Analyzed start-ups and small/ middle companies business models, with my article Innovative Robot Prosthesis I won the competition for innovation journalism Tech in Media 2017. - Created my own pool of experts contains senior step holders and C-level executives/business owners (including Forbes Billionaires List).- Wrote weekly column "My Own Business". Show less

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  RosBusinessConsulting

  Nov 2016 - Jan 2019

  Wrote features on unusual Russian small and middle businesses, with a focus on startups and tech projects. Interviewed founders, analyzing business models, weighing strengths and weaknesses. Covered labor market issues, including discrimination of women and older workers.- Research, analysis and understanding a business' corporate setup, commercial and technical needs and decision making structure. Advocating ideas and topics for articles.- Effective working relationships with senior level management and business owners (created my own pool of experts contains C-level executives/business owners).- Ability to analyze, interpret data. Forecasting based on data and opinions, responsible for providing with the required information under deadline pressure.- Carry out competitive analysis and trend observations.- Excellent communication and storytelling, interviewing skills. Show less

  • Reporter

    Oct 2017 - Jan 2019

  • TV producer, TV reporter, TV anchor,

    Nov 2016 - Oct 2017
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  Ideanomics.ru

  Feb 2019 - Feb 2022

  Freelance Journalist

  Search for new trends and phenomena in the topics: start-up development, business and personal development. Designing text and video interviews, some of which have already received over half a million views on YouTube.

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  PulsProject

  Feb 2022 - Oct 2024

  Business Development Manager

  - Managing and developing the sales funnel: onboarding new costumers (inkl. product demo), managing portfolio existing customers, closing deals, doing upselling and cross selling etc. - Became Puls SaaS product expert and use this knowledge to effectively guide towards desires outcomes. - Advocating internally for German SME customer needs, gathering and prodive market feedback to product team to influence product development and service improvements (sic: developed a new subscription model (Pay-as-you- use) for Puls SaaS platform, resulting in a tenfold increase in customer growth in 2022. Revenue increased by 60% per month).- Develop best practices for customer growth/renewal. - Manage key internal and external stakeholder relationships, including c-suite.- Identifying new business opportunities, monitoring emerging German market. - Achiving growth and sales targets. Lead and follow annual business planning. - Sharing quarterly reviews, follow sales key metrics.- Working closely with marketing department: delivering market feedbacks to the marketing team and boost up growth through marketing campaigns. - Developing various sales channels and partnership program at the German market, signing a cooperation agreements with business associations. - Developing strong and effective customer relationships with mid to senior level client management. - Ensuring the successful completion of newly acquired deals, incl. a referral programm, which resulted in numerous signed contracts and 15% increase in new customers in 2022.- Navigate negotiations all levels. Show less

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  Le Wagon

  Sept 2024 - Dec 2024

  Student (Data Analytics Bootcamp)

  I have always been passionate about information. Now, I am diving deeper into #data. I believe that a better understanding of business processes from the data side can lead to more accurate decision-making. This is why I decided to study data analytics at #LeWagon, one of the world’s best coding bootcamps. My focus is on analyzing KPIs, understanding trends, predicting customer behavior, and reporting insights— including storytelling with data. With a strong foundation in #SQL, #Python, #LookerStudio, #PowerBI, and #GoogleTagManager, I am excited to harness these skills to drive data-driven strategies and foster business growth. Show less