Bill Sheikh

Experience

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  ECM Mortgage

  Jun 2002 - Jun 2003

  Loan Officer

  Originated FHA, USDA, CONVENTIONAL & Sub-Prime Mortgages

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  Zeshu Financial Group

  Jun 2003 - Dec 2008

  Sr. Loan Officer

  Duties:• Marketing Manager• Attended mortgage sales seminars and trade shows to gain new clients and improve sales techniques for mortgage Loan Officers • Generating mortgage leads• Analyzing and processing mortgage loan applications• Assisting loan officers, training junior loan officers• Ordering and reviewing title and clearing any issues with title company• Built Relationships with Realtors & Builders• Originated FHA, USDA & Conventional mortgage loans.• Specialized in First Time Home Buyer loans. Show less

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  ZFG Mortgage

  Dec 2008 - now

  ● Responsible for all company marketing. ● Web Development● 3rd party marketing vendor management● Social Media Management & Expansion● Online Reputation Management● Mobile App & Site Management● Marketing Budget & Conversion Analysis● SEO - Search Engine Optimization On-page Optimization: Devising and implementing SEO strategies, Conducting regular optimization of on-page content on various product pages,Auditing title tags and meta data on a regular basis for search engine optimization compliance, Working with the development team to analyze site code and provide recommendations based on SEO best practices, Conducting on-page marketing activities to increase conversion rate such as identifying promotional opportunities; maintaining banners on the site and changing them periodically to promote different offers/products; and maintaining special offers pages and updating them regularly,Conducting on-going competitive market analysis.Off-page Optimization: Procuring quality inbound links from blogs, forums and other relevant, content-specific sites, Creating content (articles, press releases, etc.) to submit to various platforms/sites, Making appropriate comments on relevant, do-follow blog sites to procure backlinksGenerating and submitting product feeds to various engines, Exploring new online resources for generating backlinks, Maintaining a company blog, Leveraging Web 2.0 sites/platforms to publish content with links back to our sites, Incorporating social media optimization to augment the traditional SEO activities.● PPC Management:Conducting keyword research and selecting product-specific keywords for PPC campaigns, Monitoring campaigns on a regular basis to measure and maximize the effectiveness of all PPC campaigns, Composing text & display ad copy, testing to produce optimal click through rates with split A-B testing methods, Monitoring campaign results, analyze key metrics, and optimize click-through and conversion rates Show less Oversaw all major aspects of company operations, for one of the most successful independently owned mortgage companies in Oklahoma. Duties:• Closed a landmark $100M in loans during tenure in this position. • Marketing Manager "Raised customer service scores 89%, dramatically increasing the pool of potential repeat customers. • Lender Relations • Overseeing diversified staff for mortgage lending • Responsible for training Loan Officers at all mortgage branch locations • Attended mortgage sales seminars and trade shows to gain new clients and improve sales techniques for mortgage Loan Officers • Generating mortgage leads• Analyzing and processing mortgage loan applications• Assisting loan officers, training junior loan officers• Ordering and reviewing title and clearing any issues with title company• Reviewed & Monitored Oversaw Quality control checks by Sr. Processors • Oversee all Mortgage loans• Built Relationships with Realtors & Builders• Originated FHA, USDA & Conventional mortgage loans.• Specialized in First Time Home Buyer loans. Show less

  • Marketing Director

    Dec 2008 - now

  • Owner / Sr.Mortgage Banker

    Dec 2008 - Feb 2014
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  Allegro Funding Corp

  Jan 2009 - Dec 2009

  Loan Officer

  Duties:• Attended mortgage sales seminars and trade shows to gain new clients and improve sales techniques for mortgage Loan Officers • Generating mortgage leads• Analyzing and processing mortgage loan applications• Assisting loan officers, training junior loan officers• Ordering and reviewing title and clearing any issues with title company• Built Relationships with Realtors & Builders• Originated FHA, USDA & Conventional mortgage loans.• Specialized in First Time Home Buyer loans. Show less

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  U-Thrive Marketing

  Apr 2013 - now

  Founder

  Business Marketing Strategy Development and Implementation Coordinator. Duties:● Project Strategist and Coordinator● Sr Client Results and Relationship Manger ● Social Media Management & Expansion Project Strategy & Implementation● Sr. Pay Per Click Marketing Expert ● Organic (SEO) Search Engine Optimization Strategist On-site & Off-Site● Web design & Development Project Coordinator● Staff Management● Marketing Consultant ● Online Reputation Strategist● Online Expansion Tactics & Implementation Show less