Henrique Cardili

Experience

• 

  Kimberly-Clark

  Jan 2009 - Jun 2019

  - Experience with retail and cash & carry national key-accounts;- Elaboration, control and execution of JBP plans; - Consulting for the key-account retailers, defining strategies and KPI’s for the categories managed;- Conduction of market, categories and mix analysis;- Leadership in shopper researches and in-store projects; - Actuation in small retailers in the west side of São Paulo city;- Planning and execution of commercial, trade-marketing and merchandising actions;- Prospection of new clientes within the actuation area; - Conduction of sales analysis;- Support of commercial actions in direct, indirect and pharmaceutical clients;- Creation of tools for better financial control and commercial performance;

  • Sales Executive

    Apr 2014 - Jun 2019

  • Category Management Analyst

    Apr 2012 - Mar 2014

  • Jr. Salesman

    Sept 2010 - Mar 2012

  • Trade-marketing & Sales Intern

    Jan 2009 - Aug 2010
• 

  PepsiCo

  Jul 2019 - Dec 2023

  - Responsible for the multichannel commercial operation of PepsiCo Foods brands in the countryside of São Paulo state;- Leadership of commercial and merchandising team, leading approximately 220 people - Responsible for the alignment of PepsiCo’s beverages brands (Pepsi, H2OH!, Gatorade and Lipton) strategy and execution inside the Brazilian partner (bottler) AmBev;- Actuation focusing on the national and local retailers and C&C clients, in the national level;

  • Regional Sales Manager

    Jul 2022 - Dec 2023

  • Franchise Manager

    Jul 2019 - Jun 2022
• 

  Nude.

  Jan 2024 - now

  Regional Sales Manager

  - Business development in the countryside of Sao Paulo state;- GTM optimization for direct and indirect channels;