Pete Broadbent

Experience

• 

  Penguin Books Ltd

  Jan 1997 - Jan 1998

  Designer

  Senior web designer for Penguin books. I was part of the creative team that developed the first websites for Penguin and Puffin books.

• 

  Icon Medialab London

  Jan 1998 - Feb 2001

  Art Director

  Icon Medialab incorporating MetaDesign London (now part of LBi)I worked for IML throughout the dotcom period working on numerous start-ups, marketing and transactional web sites and interactive products. As an art director I had overall creative responsibility for key accounts. Working very closely with Icon’s clients in order to manage the process from concept through to completion.Projects included Creative direction for Motorola’s digital brand.

• 

  Darestep (Cap Gemini Ernst & Young)

  Feb 2001 - Feb 2003

  Art Director

  DareStep was the end-to-end creative design and Internet branding subsidiary of Cap Gemini Ernst & Young providing business strategy, branding, technology architecture, interactive design and usability. Darestep became part of Capgemini’s CRM practice in early 2003

• 

  Capgemini Consulting

  Feb 2003 - Mar 2008

  Customer experience consultant

  CRM/Marketing Sales and Service practice

• 

  Capgemini

  Mar 2008 - May 2010

  ASE Facilitator

  Facilitator at the Accelerated Solutions Environment.The Accelerated Solutions Environment (ASE) allows clients to unleash the full potential and creativity of their staff, their leadership team, key suppliers, customers, and subject matter specialists all at once-to agree on a common vision.

• 

  Webcredible

  May 2010 - Nov 2015

  As Managing Director I was responsible for the day-to-day running of the organisation overseeing a delightful delivery team of 30+. In my time at Webcredible I helped the organisation grow from a small (but perfectly formed) consultancy into an award winning full service UX agency. Appointed to Webcredible in 2010 to lead, build & develop the UX team. At the time of joining Webcredible had an enviable reputation for user research & testing and I was given the remit to create an end-to-end delivery capability. I grew the team from 8 to over 30-world class User Experience Researchers/Designers/Analysts/Creatives/Client Directors/PMs.

  • Managing Director & Director of Experience

    Jun 2012 - Nov 2015

  • Director of user experience (UX)

    May 2010 - Nov 2015
• 

  8works Consulting Ltd

  Nov 2015 - Feb 2017

  Principal Consultant

  8works consulting exists to inspire and empower ambitious organisations to build their future. As a member of the leadership team my remit was to extend the organisations propositions as well as support our existing client relationships.

• 

  Capgemini Invent

  Feb 2017 - Nov 2017

  Interim Head of Experience Design (Director)
• 

  Independent

  Nov 2017 - now

  Independent Consultant, Facilitator, Coach and Service Designer

  Independent Consultant, Facilitator, Coach and Service Designer

• 

  KPMG UK

  Nov 2017 - Apr 2022

  Lead facilitator - KPMG ignition (Director)
• 

  HM Revenue & Customs

  Apr 2022 - Nov 2022

  Deputy Director, Making Tax Digital programme (Contract)
• 

  Connected Places Catapult

  Aug 2023 - now

  Connected Design Team Lead