Alexey Ignatyev

Experience

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  Procter & Gamble

  Mar 1998 - Oct 2015

  Development and implementation of global sales and trade marketing strategies; planning and execution of new markets entrance; development and deployment of trade marketing programs for new products launches.KEY ACHIEVEMENTS:- Overachieved sales targets for new markets by 50% – China, Brazil, Spain- Increased sales and distribution of new hair color lines by 12% on the key markets- Initiated and implemented new promo strategy of P&G Salon Professional, ensuring promo programs ROI growth by 5 ppts. Show less

  • Customer Team Leader (X5 Retail Group), Key Accounts department

    Aug 2013 - Oct 2015

  • Global Trade Marketing Manager P&G Salon Professional (Londa, Kadus, Clairol)

    Aug 2011 - Aug 2013

  • Trade Marketing (Market Strategy & Planning) Department Head, P&G Prestige

    Jun 2009 - Aug 2011

  • Head of National Retail Organization, Key Accounts Department

    Aug 2007 - Jun 2009

  • Trade Marketing Manager

    Jun 2005 - Aug 2007

  • Regional Sales Manager

    Mar 1998 - Jun 2005
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  Avon

  Oct 2015 - Nov 2016

  Campaign Planning & Marketing Analytics Director Eastern Europe

  Planning and achievement of strategic objectives in terms of sales, profit, market share within each campaign; management of brands development on the markets of Russia, Ukraine, Kazakhstan, Kyrgystan and Georgia; leading of market analytics department (targets setting, reporting, identification of strategic directions of company development)KEY ACHIEVEMENTS:- Develop campaign strategies with a balanced approach to sales growth, both in value and volume- Changed approach to catalogue key platforms planning, average sales growth 25%- Updated market analytics processes: clear responsibility areas, improved reporting quality Show less

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  L'Oréal

  Feb 2017 - Jun 2018

  Group KAM

  Achievement of KPIs (sales, assortment, new products launches, share of shelf, promo activities); effective customers business development via creating of multi-functional team; excellent implementation of brand strategies in-store.KEY ACHIEVEMENTS:- Achieved sales growth +15% in 2017 vs. 2016- Increased assortment by 20% in Lenta, OK and X5- Significantly improved collaboration with Metro by focusing on customer’s strategies and joint business planning

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  Henkel

  Jun 2018 - Apr 2023

  Head Of Sales

  Sales growth behind increase in premium salons distribution; strategic brands development in B2B and B2C channels; Go-to-Market transformation, constant sales team competencies improvement.KEY ACHIEVEMENTS:1. Sales growth +30% vs. previous year;2. Premium salons distribution growth by 2,5 times3. Boost in Sales Team capabilities

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  Ellipsis Beauty

  Apr 2023 - now

  Director of Sales And Business Development

  Запуск новых брендов проф. косметики для волос на территории России и СНГ: стратегия запуска, импорт, построение дистрибьюторской системы, подбор и развитие команды продаж, ценообразование.