Brandon High

Experience

• 

  AMP Magazine

  Aug 2012 - Apr 2013

  Marketing And Advertising Intern

  - Create leads and close deals with new clients.- Take on account management duties with new sales clients ensuring attainment of requirements and frequent contact in first year as customer.- Prepare statistical charts on product performance and utilize reports in marketing material. - Help finance and sales staff during the RFP process and deliver the final proposals. - Create and execute marketing initiatives, which increase overall sales. - Help marketing team assure graphics and data specifications for advertisements are met. Show less

• 

  Guitar Center

  Oct 2013 - Mar 2015

  Operations Associate

  - Visual design technician, creating and maintaining displays while submitting detailed reports and photographs to respective vendors.- Manage inventory control, counts, administrative duties and back of house duties.- Oversee scheduled cycle counts of inventory throughout the year, maintaining integrity and correctness of inventory.- Train employees in proper policy and procedure.- Liaison between vendors and store personnel.- Build strong relationships with vendors to obtain updates on purchase orders, return to vendor shipments and return authorizations Show less

• 

  AC Transit

  Sept 2014 - Jun 2015

  Marketing and Communications Intern

  - Developed comprehensive media strategies using television, Internet, radio, and print advertising.- Managed social media promotions, posts, and fan/follower-building campaigns on platforms such as Facebook, Twitter, and YouTube.- Created bi-weekly Google Analytics reports to track and analyze the company’s KPIs- Researched advertising opportunities and assisted in media buys.- Assisted in development of strategies and task plans for marketing and outreach, and produced written content.- Designed and developed marketing materials and planning strategies.- Fulfilled requests for timetables, maps, and other materials.- Created analytical reports using ridership, pass usage, and web data.- Prepared and participated in public outreach campaigns and events.- Maintained and expanded community database, including making contact with community groups and agencies. Show less

• 

  Electronic Arts (EA)

  Jul 2015 - Mar 2016

  Product Marketing Coordinator

  - Assisted in the creation of go-to-market strategies for 3 IPs from concept to launch.- Coordinated the implementation of product marketing materials for launch campaigns, managing schedules and deadlines, and maintaining consistent cross-functional communication.- Monitored post-launch sales against targets and implemented tactics to either increase sales or cost effectiveness.- Tracked marketing campaigns to evaluate results and provide recommendations for future marketing promotions.- Developed content strategy, and wrote both corporate and customer-facing technical materials within Marketing Communications.The Sims 4The Sims 4: Get Together (EP)Plants vs. Zombies: Garden Warfare 2Unravel Show less

• 

  Ring

  May 2016 - Nov 2016

  Channel Marketing Specialist

  - Assisted in the development and execution of retail marketing campaigns in North America.- Worked closely with national account sales managers and customers to create targeted programs.- Analyzed performance of all marketing programs to identify the best opportunities for optimization.- Created sales strategies to promote advertising offerings and motivate larger deals.- Worked cross-functionally with graphic design and brand teams to create POS and other marketing displays for major retail accounts.- Created and managed campaign calendar.- Managed budget across all regional retail accounts.- Created consumer-facing copy for retail product pages, email blasts, and print/online ads. Show less

• 

  Stellar Technical Products

  Feb 2017 - Mar 2018

  Digital Marketing Manager

  - Develop and lead e-commerce strategy for entry or expansion of e-commerce platforms to reach sales and margin goals.- Manage Google AdWords campaigns and optimize based on pre-determined KPIs.- Identify and implement strategies to increase traffic and conversions through SEM optimization.- Develop email marketing strategies to support key business priorities including new product launches, seasonal marketing campaigns, and CRM goals such as customer acquisition and retention.- Analyze email performance, including engagement and sales metrics, and leverage learnings to inform campaign planning and optimization.- Monitor competition by gathering current marketplace information on pricing, products, and industry trends. Show less

• 

  Razer Inc.

  Mar 2018 - Jan 2019

  Global E-tail Marketing Manager
• 

  The Mars Agency

  Jan 2019 - Mar 2020

  Content Marketing Manager - Nestle Waters North America
• 

  Big Fish Games

  Mar 2020 - Sept 2020

  Product Marketing Manager

  Big Fish Casino Jackpot Magic Slots8 Ball SmashCoin Heist

• 

  Devsisters USA

  Nov 2020 - May 2022

  Product Marketing Manager

  Cookie Run: OvenBreakCookie Run: KingdomDead Cide ClubBrixity

• 

  Warner Bros. Games

  May 2022 - now

  Senior Product Marketing Manager

  Mobile Titles:Mortal KombatMortal Kombat: OnslaughtInjustice 2