Matt Heald

Experience

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  European Respiratory Society

  Oct 2007 - Sept 2010

  Web Assistant & Production Editor
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  EUROPEAN LUNG FOUNDATION

  Oct 2007 - Sept 2010

  Web assistant
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  Absolute Web Design

  Sept 2010 - Aug 2014

  Head of Web Design
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  Retro Design Co.

  Jul 2012 - now

  Managing Director

  Driven by nostalgia for all things oldschool, Retro Design Co. originally started out as a hobby designing t-shirts for retro gaming fans who like to take it to 88mph and relive the past. Over time, that design passion turned into helping other businesses with the skills I have attained in my 13 years of experience as a graphic designer, web designer and marketing director. Whether you are after a logo, merch, or complete brand development strategy I can help you take your business to the next level in a very competitive online market.What started out as spare time fun is slowly turning into full-time work where I get to design directly for world renowned companies and actors such as Samuel L. Jackson.If you are interested in seeing some of my design work and the video testimonial from Samuel L. Jackson, you can view them over on my website: www.retrodesignco.co.uk Show less

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  Surelight

  Aug 2014 - Jul 2016

  Marketing Director
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  GB Foam Ltd

  Jul 2016 - now

  Marketing Director

  GB Foam is an independent converter of polyurethane foam based in High Wycombe, Buckinghamshire. Clients include Aston Martin, BBC, Boeing, Bupa, Ferrari, McDonald's, Ministry of Defence and the NHS to name just a few.With over a decade of web design and marketing under my belt, I joined GB Foam as their marketing director. My main goal was to increase brand awareness with a major boost to sales through the help of organic traffic and social media presence. Company brand guidelines were put in place to standardise the way in which the public perceived all aspects of GB Foam in print, web and video. A full website redesign began with SEO in mind.Organic traffic had increased by 1,784.73% within the first 2 years on the new GB Foam Direct website alone. Similar increases were seen across all of the GB Foam subsidiary websites. With a better designed user-friendly website, sales conversion rates also increased by 448.84%. Meanwhile, the B2B side of the business saw huge increases in phone calls and sales worldwide.With the introduction of a new Foam Pits website, the company is now reaching as far as the Middle East for the sale of gym pit foam which was originally only sold in the UK. This expansion has opened up a lot of doors for GB Foam and services are now being promoted in 19 languages.Being around for over 40 years, GB Foam had a great customer base and a fantastic level of trust. With the introduction of software to upsell and cross-sell products the overall sales order value was increased on every transaction. Incentives were also put in place to increase return customers and help loyal customers become brand ambassadors.With social media exhibiting an ever-increasing level of importance for any business, I felt it necessary to direct more marketing attention to this. I gave planning and leadership to the Marketing Department to help significantly increase levels of user engagement, followers and boost brand awareness worldwide. Show less

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  HB Handbook

  Aug 2018 - now

  Co-Founder

  HB Handbooks. More than just a notebook. www.hbhandbook.co.uk Co-founded with Ben Bailey. We have worked closely with people from various professions to create new and personalised HB Handbooks that suits their needs. HB Handbooks are versatile, they can be used as work notebooks, notepads, journals, memo books and more. They offer plenty of space for professionals to work within and handy guides to help keep up the pace.The very first HB Handbook was created by designers, for designers and the same formula applies for every single edition. It’s useless to make assumptions, why not let the customers decided what to include? They say the customer is always right and at HB Handbooks we totally agree. Show less