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Franziska Luh

Franziska Luh

Junior Planner

Followers of Franziska Luh3000 followers
location of Franziska LuhHamburg, Hamburg, Germany

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  • Timeline

  • About me

    Innovation Strategist, Founder & Managing Director of XO Projects GmbH, Speaker, Entrepreneur

  • Education

    • Instituto Tecnológico y de Estudios Superiores de Monterrey

      2005 - 2006
      Economy, International Business

      Student exchange and thesis for German diploma degree;Topic of final thesis: The Impact of Globalization on Culture, Consumers and Marketing Communication. A Theoretic Study and Content Analysis of Advertising in Germany and Mexico.

    • Pforzheim University

      2001 - 2006
      Dipl.-BW. Business and Marketing-Communications

      Activities and Societies: werbeliebe e.V.

  • Experience

    • Philipp und Keuntje GmbH

      May 2006 - Dec 2007
      Junior Planner

      clients: Audi, Jägermeister, T-Systems

    • Scholz & Friends Strategy Group

      Jun 2008 - Sept 2012
      Senior Strategy Consultant

      - innovation consulting in the sectors food & drink, healthcare, telecommunications etc.- lead brand and communication consulting for two FMCG brands - brand identity and strategy in the sectors education, media, renewable energies, healthcare and retail- qualitative trend research including set-up of a trend platform

    • Katalysten GmbH & Co. KG

      Sept 2012 - Mar 2015
      Managing Director

      The core of our business: strategy and innovation consulting along the value chain.Katalysten have supported clients in the areas of FMCG, pharmaceuticals, energy and retail and helped to launch start-ups in food, retail, gastronomy and events.

    • Serviceplan Group

      Apr 2015 - Dec 2015
      Strategy Director

      Managing the start-up division Scope, the digital transformation consultancy of Serviceplan. We help CMOs to thrive in the digital age by analysing, qualifying, structuring, inspiring and accompanying implementation in all areas of marketing.

    • FinGym

      Feb 2016 - Apr 2018
      Founder and CMO

      Platform for Financial FitnessFinGym helps users to manage their finances independently by offering financial knowledge, training, easy tools and everyday motivation.

    • XO Projects GmbH

      Apr 2016 - now
      Founder & Managing Director - Innovation Strategy

      Wir beschleunigen Innovation.We help businesses transform and speed up innovation. www.xo-projects.de

  • Licenses & Certifications

    • Dipl.-BW

      Pforzheim University