Adam McFarlin

Experience

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  Bay West Construction

  Jun 2005 - Jan 2012

  Apprentice Carpenter/Laborer

  Learned time management, handling multiple projects at the same time, make adjustments and continue to learn, collaborate with others, work in a team environment and succeed.Worked alongside carpenters to assist in all phases of construction including demolition, framing, site work, finishing, drywall, painting, and more.

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  Oakland Athletics

  Jul 2010 - Oct 2012

  Ticket Services/Advance Ticket Seller

  Facilitated ticket sales for Oakland Athletics Baseball home games via web-based Provenue ticketing system, while assisted customer(s) in friendly and professional manner for in person transactions and phone general information. Maintained daily balance sheet of cash received and tickets sold. Collaborated with Box Office Manager to develop strategy and plan for improving sales and customer service altogether. Managed stadium seats and stadium amenities and gained expanded knowledge of ticket services by partnering with season ticket holders and assisting with general ticket difficulties. ● Received recognition for efficient dealing of tickets by successfully upgrading ticket voucher services and providing greatest level of customer service, while promoting A's brand. ● Effectively upsold individual ticket buyers to higher price ranges and future game tickets. Show less

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  San Jose Earthquakes Soccer

  Jan 2013 - now

  • Led the development and execution of premium and ticket sales strategies, resulting in revenue growth and increased customer satisfaction.• Recruited, mentored, and developed a high-performing sales team, fostering a culture of excellence and inclusivity.• Collaborated cross-functionally with marketing, analytics, and finance teams to optimize CRM systems and implement innovative sales tactics.• Managed budgets and created incentive programs to drive peak performance.• Pioneered the adoption of new technologies to enhance ticketing processes and fan experiences.• Analyzed market trends and customer feedback to adjust sales strategies and achieve revenue targets.• Established strategic partnerships to expand the organization’s reach and attract new customer segments.• Directed the implementation of loyalty programs and customer retention initiatives to enhance fan engagement.• Led cross-departmental initiatives to integrate sales and marketing efforts, driving increased brand visibility and ticket sales.• Developed and executed comprehensive sales training programs to elevate team performance and sales capabilities Show less Oversee all aspects of the Ticket Sales Department. Communicate and implement strategy to increase new business in season, group, and individual ticket sales leading a team of 2 managers and 10 account executives. • Connect sales plans throughout organization and update executives and company as a whole on progress. • Increase season sales revenue 31% and group sales 33% YoY from 2022 to 2023. • Work alongside VP of Marketing to come up with all go to market strategies to enhance fan engagement and sales. • Establish and sustain a high standard of quality in all external facing announcements from organization to fans.• Create and execute commission and bonus strategy utilizing targeted incentives to achieve company goals. • Recruit, hire, train, and develop all members of ticketing teams to achieve organizational goals. Show less Coordinated with departmental heads to devise financial plans and streamline operational workflow. Developed quantitative and qualitative metrics, guidelines, and standards to enhance process efficiency. • Project manager for connecting bridge between sales data to Salesforce to Salesforce Marketing Cloud to create automated email campaigns and eliminate manual customer segmentation through SQL queries. • Created critical measurements and analyzed company's performance by utilizing tactical and strategic operational metrics and providing executive team guidance. • Assessed and negotiated new CRM solutions in close coordination with VP of Sales & Service and Senior Director of Business Intelligence, signing an organization friendly deal with Salesforce. • Lead project management for launching mobile-only venue by with internal departments and third-party ticketing suppliers to maintain fan safety, avoid fraud, and increase lead generation for marketing and sales departments.• Directed team of three employees to manage ticket operations while developing positive working environment.• Leveraged exceptional communication abilities to liaise with Vice President of Finance and staff of five to maintain seamless financial operations workflow. • Executed advanced system for commission payments and sponsorship invoicing to ensure prompt payments and accurate records.• Collaborated with VP of Strategy to enhance client engagement, retention, and new business among sponsors. Show less Fostered strong partnerships with President, VPs, marketing, sales, and service department leaders to execute robust ticketing strategy and planning to maximize attendance and revenue at all events. • Facilitated venue scaling and managed financial reconciliation of ticket sales and maintenance of all auditing procedures. • Create a seamless process to ensure the company is following all privacy laws related to GDPR and CCPA. • Enhanced effectiveness of sales and marketing divisions by directing targeted campaigns through lead scoring model-based client segmentation.• Acted as direct contact for all Ticketmaster operations systems and all third-party APIs. Show less Performed numerous sales operations functions, encompassing setting up of seasons, groups, online ticketing, access management, data imports/exports, and custom reports. Received promotion from Assistant to Coordinator to Manager to Director of Ticket Operations as a result of outperforming all key tasks throughout employment. • Interfaced with sales, sponsorship, marketing, and community departments to allocate tickets for all events.• Generated revenue reports for Director of Ticket Operations and CFO, including monthly and yearly audits, year-end settlement reports, and reconciliations. • Implemented department procedures and functions, such as invoicing, seat upgrades, and payment plans.• Steered user management within internal ticketing system and Microsoft Dynamics, while granting each user privileges based on departments and roles as well as staff training on new platforms.• Developed product roadmap to transfer ticketing department from Tickets.com to Ticketmaster by providing comprehensive customer, sales, and financial data from prior ticketing system to drive seamless transition. Show less

  • Vice President of Ticket Sales, Service and Operations

    Sept 2024 - now

  • Senior Director of Sales and Strategy

    Jan 2023 - Sept 2024

  • Director Of Business Operations

    Jan 2021 - Apr 2023

  • Director Of Ticket Operations

    Jul 2019 - Dec 2020

  • Assistant | Coordinator | Manager of Ticket Operations

    Jan 2013 - Jun 2019
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  Climatebase

  May 2023 - Jul 2023

  Climatebase Fellowship

  Fellows engage in an intensive program focused on deepening their understanding of the complex challenges and innovative solutions related to climate change. Through collaborative projects, mentorship, and educational sessions, fellows gain valuable insights into climate science, sustainability, and the critical role of technology in mitigating environmental impacts. This fellowship provides a solid foundation in climate change science, policy, and sustainable practices. Fellows graduate equipped to tackle climate-related challenges head-on and are committed to driving positive environmental change through innovative solutions. Show less