Brojen Singha

Experience

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  IBM

  Apr 2008 - Aug 2021

  Managed a global marketing diamond team and owned and defined the marketing strategy, value proposition and marketing plan for the IBM Security & Resiliency Services portfolio globally. As the global marketing leader for IBM Security & Resiliency Services and functionally reporting into the Head of the service line, I was responsible for:• creating a compelling, market oriented point of view supported by proof points and evidences• developing integrated marketing plan and leading the execution of the plan while managing a dedicated marketing execution budget of $3 million (including $1.7 million ring-fenced budget)• leading other professionals to turn the value proposition and plan into effective marketing content, digital and face-to-face marketing tactics and GTM programs• interpreting metrics routinely, to understand and optimize execution and the customer digital journey experience Show less As a creative field leader, drove the planning and execution of content design and creation, bringing an audience-first approach to planning and overseeing the content strategy and deliverables, with the mandate to ensure that stories and messages for the service cut through the clutter of the market.Led the conceptualization and development of award-winning campaigns “Every Second Counts” and “The Moment of Truth”, culminating in deliverables that provided marquee campaign experience. The “Every Second Counts” concept won 1 platinum award at Hermes Creative Awards, 2 platinum awards at MarCom Awards, 1 bronze award at Telly Awards, and a special shout-out at Drums B2B Awards Show less

  • WW Product Marketing Leader | Manager, WW Marketing, Security & Resiliency Services

    Mar 2021 - Aug 2021

  • WW Content Director, Resiliency Services

    Jul 2017 - Feb 2021

  • WW Content Marketing Manager, Systems Services

    Oct 2015 - Jun 2017

  • WW Market Segment Manager, Global Technology Services

    Sept 2013 - Sept 2015

  • WW Team Lead & Project Manager, GTS Channel Enablement

    Apr 2008 - Oct 2013
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  Kyndryl

  Sept 2021 - now

  Global marketing leader responsible for defining the marketing strategy, value proposition, messaging and GTM plan, and driving brand awareness, demand generation, and growth for Kyndryl's Security & Resiliency business. Led a cross-discipline global marketing squad to develop and execute global marketing plan. As the marketing head of the global practice (transitioning from the same role in IBM), I was responsible for:• creating a compelling, market oriented point of view supported by proof points and evidences• planning marketing routes and strategies and leading the execution of the plan, working with the global squad and country/market teams• leading other professionals to turn the value proposition and plan into effective marketing content, digital and face-to-face marketing tactics and GTM programs• interpreting metrics routinely, to understand and optimize execution and the customer digital journey experience Show less

  • Associate Director, Solutions Marketing - Applications, Data & AI

    Oct 2022 - now

  • Global Practice Marketing Leader - Security & Resiliency

    Sept 2021 - Sept 2022