Lauren Meckstroth, APR

Experience

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  MJZ

  May 2008 - Aug 2012

  Managing all travel arrangements for each member of the cast, crew and agency while constantly remaining on call for any travel changes including flights, hotels, and car services. Assisting in all needs to keep the production operating smoothly at all times, including pre-production and post-production.

  • Assistant Travel Coordinator

    Jun 2011 - Aug 2012

  • Production Assistant

    May 2008 - Aug 2012
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  Planned Parenthood Mar Monte

  Jan 2010 - Jun 2010

  Special Events Coordinator

  Creating events to appeal to a new target in order to gain client base for Planned Parenthood medical services as well as reproductive health care education.

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  Gravity Collection

  Aug 2010 - Feb 2011

  Production Intern

  Determined what extreme videos deserved to be on their satellite channel.

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  Co-Creator, Production Director at "On Air" Super Bowl Campaign

  Sept 2010 - Feb 2011

  Production Director

  Created an Integrated Marketing Communications campaign for the Air National Guard to launch at Superbowl 2011

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  Brandcraft, Inc.

  Jan 2011 - May 2011

  Social Media Coordinator

  Assisting in news tracking and amplification of social media, promotional campaigns, media outreach, and customer support task

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  AAF National Student Advertising Competition

  Jan 2011 - May 2011

  PR/Promotions Team Member

  I was a member of the Public Relations team seeking out the best way JCPenney could capitalize on their new campaign. I was also a member of the presentation team where we developed our entire presentation together to be presented in front of the marketing president of JCPenney.

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  Tunheim

  Oct 2012 - Mar 2016

  - Manage accounts for local, national and global clients across various industries, serving as the day-to-day contact to ensure projects are completed on time, within budget, and meet business goals.- Serve as the project manager for a variety of project-based clients, including the bid-book team which helped the Minnesota Sports Facility Authority secure the 2019 NCAA Final Four Tournament in Minneapolis.- Develop innovative content, thought leadership, event, media and social media strategies - including paid ad campaigns - and determine content distribution avenues to reach target audiences.- Guide companies through the development of thought leadership, content and communications strategies by building editorial calendars, researching trending topics within an industry, identifying a voice, and building a unique framework for content creation- Produce engaging videos to tell stories visually by building a storyline with content strategy in mind, such as Minnesota's Hospitals Strengthening Healthy Communities campaign.- Research, explain and recommend new capabilities on social media platforms clients should utilize - Member of internal content strategy team that creates an actionable thought leadership framework to build a robust content creation approach, resulting in external-facing company blog with compelling content focused on winning new business. Clients Include:-Minnesota Hospital Association-Caribou Coffee-Einstein Bros. Bagels-Cambria-Target-Major League Baseball -Schneider Electric-Thermo King-Ingersoll Rand-MinneMinds-Energy Foundation -Minnesota Sports Facility Authority-Roundy's-U.S. EnergySpecialty focus: -B2B communications-Healthcare-Social media-Strategic communications-Video-Public affairs-Crisis Communications Show less

  • Consultant

    Apr 2014 - Mar 2016

  • Account Executive

    Feb 2013 - Apr 2014

  • Intern

    Oct 2012 - Feb 2013
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  Cohen Communications - Fresno, CA

  Apr 2016 - Oct 2016

  Account Executive

  - Position clients and develop strategies to gain diverse media coverage for annual events, including across multiple trade verticals, regionally and locally where events take place- Manage public relations and marketing efforts for large, annual events including the Big Fresno Fair and the Fresno Food Expo- Build off of and execute community relations events in order to further highlight annual events- Collaborate with in-house designer to create branded materials for clients, including ads, internal and external company reports, assets for web, etc.- Review, analyze, edit and make recommendations regarding client materials to ensure key messaging is communicated, including annual reports and monthly newslettersClients Include:-Fresno Food Expo-The Big Fresno Fair-Central California Faculty Medical Group-Saladino's Show less

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  Jeffrey Scott Agency

  Oct 2016 - Sept 2017

  Account Manager

  - Manage day-to-day activity of one of the agency's top clients, Me-n-Ed's Pizza, as well as additional consumer and B2B clients- Implement strategies to communicate effectively and on brand through media, social media, email marketing and paid advertising campaigns. This included developing, planning and executing a 10-week video series for a local brewery to share across social media platforms in order to connect with both new and already engaged audiences- Analyze client sales performance metrics against advertising and marketing spends to determine where changes were needed - Work collaboratively with the creative team to deliver new product designs, brand guidelines, television spot graphics, email newsletters, social media content and more to help clients reach goals and push content boundaries- Assist in developing responses to request for proposals (RFPs) and new business development- Work with the digital team to determine what channels were best for each clientClients include:- Me-n-Ed's Pizzeria- Tioga-Sequoia Brewing Company- MBTechnology- Catholic Charities Diocese of Fresno- Town Kryer Show less

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  LoMeck Public Relations

  Jan 2017 - Jul 2018

  Freelance Public Relations Consultant

  - Pitching, securing and writing bylined articles for B2B companies based on trending topics in their industry, such as Oil & Gas and Energy/GIS.

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  The Abbi Agency

  Aug 2018 - Aug 2024

  • Vice President of Public Relations

    Jul 2023 - Aug 2024

  • Vice President, Technology and Business to Business

    May 2022 - Jul 2023

  • Public Relations Director

    Aug 2021 - May 2022

  • Account Director

    May 2020 - Aug 2021

  • Public Relations Account Manager

    Aug 2018 - May 2020
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  Fahlgren Mortine

  Aug 2024 - now

  Vice President