Akansha Dembla

Experience

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  Bhabha Atomic Research Centre

  Apr 2001 - Aug 2002

  Project Intern

  -Executed Temperature Control of furnace using fuzzy logic .-Project included complete designing (i.e. code and thyristor circuit) and implementation of solution. Program for fuzzy logic was written in C language which accessed A/D and D/A card. Thyristor circuit would amplify the control voltage generated by program and apply it to the heater of the furnace.

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  Vidyasagar Classes

  Mar 2003 - Mar 2003

  Electrical Engineer Tutor

  -Editing of Gate Material.

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  ANM Alliance

  Apr 2003 - Oct 2003

  Executive

  -Marketing and servicing of scientific instruments and Demos of scientific instruments to clients.-Co-ordination with clients for their queries, giving necessary feedback about products and preparing quotations for Enquiries, Tenders and Rate Contracts.

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  ICICI Bank

  Oct 2003 - Nov 2007

  Senior Officer

  -Lateral movement across departments viz: Process Re-engineering, Intelligence and Channels , Cash Management Services , General Banking Operation and Retail Asset Operation Group.-Designing, Testing and implementation of TBMS-F for CMS Collection clients (A web Billing system for Corporate Clients. Conceptualized by Mrs. Madhavi Puri Buch).-Conducting UAT of CMS Collection Software -Profunds, CUCCA (A web system for upcountry collections) & Doorstep Banking Software (software for tracking movement of documents ).-Voucher Synchronization and hands off and base lining of systems for SOX compliance.-IT and logistics vendor management.-Documentation of BRS and test packs, conducting tech review meet and training to users for systems.-Managed setup of new & existing corporate clients under CMS Collections, CMS payments and GBO- doorstep banking. Ensured that the setup is 100% correct and as per TAT.-One point contact for all CMS collection queries.-Managed the entire setup of masters in Profunds and trained the entire team on any new setup.-Training to Product Sales Managers and providing customized solutions to enable them to meet client requirement.-Liaison with departments and teams viz: Corporate Technology group, Business groups, All branches, Logistics, Customer Relation Officers, Call Center, Funding, Upcountry cell, Reconciliation, Products team, Payout processing and Correspondent bank team.-Coordination with concurrent/internal/RBI/Sox auditors.-Measuring the set of processes at various points and the entire MIS of RAOG department, analyzing the same and reporting to top management.-Ideas for automation, analysis of operational process and I-LAB -Cost Reduction due to continuous process re-engineering.-Reduction in client queries and TAT for various processes and client queries.-Good knowledge of products, processes and systems like corporate internet banking, finacle, cheque protect system, staff ware, finnone, FCRM and many more. Show less

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  HDFC Life

  Nov 2007 - Aug 2010

  System Anlayst

  -Project Management inclusive of load testing via Rational, SIT and UAT (i.e. testing) and Application Support for all Portal (web & mobile based) applications with track record of delivering all projects(approx. 300) on time.-These applications (ATLAS, FLAG, Customer Portal, Group Portal, SMS on the Move, Consultant Corner, HDFCSL Website, Online Policy, CBC, M-SAM (mobile based application) and many more, approx. 30) are related to all the verticals of HDFC Standard Life. -All the steps of SDLC are followed for executing major and medium sized projects.-Reviewing BRS/SRS and test packs for all Portal applications.-SETU: Enriching IT- Business Relations for all Portal applications.-Concepts of automated testing by means of Mercury and Nastie programming for Life Core Asia Application (An AS-400 based system for life insurance) -Solved production issues, conducted SIT, took audit reports via BSAFE and maintained table log changes for Life Core Asia Application.-Version and Documentation control for Life Core Asia Application.-Making presentations & research documents to management. Show less

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  Credit Information Bureau India Limited

  Sept 2010 - Aug 2016

  Assistant Manager

  -Lateral movement from IT-OPS (Sep 2010 to Dec 2014) to Products, Marketing & Automation (Jan 2015 to Aug 2016).-Analysis of direct to consumer processes for online and offline mode leading to increase in revenue by 50%. -Writing BRS, designing wireframes, transforming wireframes to responsive screens (UI/UX), and managing CIBIL website.-Developing Consumer Relations System inclusive of in-house CRM (Enterprise level system) which tracks the entire consumer cycle from purchase, dispute resolution, dispute status and re-purchase.-Analyzing web pages, traffic on web pages and sales leads via Google analytics.-Developing and implementing new products viz: FACR, online authentication, call based authentication, mobile app, e-verify and Bulk Online Maintenance automation. -Assisted in Advertisement, Digital marketing, market research, media planning and other marketing activities.-Good knowledge of business development role, marketing, digital marketing, SEO & marketing communication role.-Dispute Resolution Management for legal, RBI/MD, member and borrower queries.-Analysis of Credit Information Report (CIR) queries & Mixed Files.-Outsourcing & migration of queries, CRM implementation (Pivotal), Expert System study, documenting processes via VISIO & process re-engineering by implementing Six Sigma leading to increase in productivity by 60%.-Managing 4 resources, training them & improving their productivity by 5% per quarter since December 2011 till December 2014 by close supervision for CIR queries.-Forecasting the increase in workload and budgeting for resources for CIR queries.-Customer Satisfaction survey through Survey Monkey for CIR queries with C-SAT score of more than 80%.-Online Maintenance Audit and submitting report of same to Head of Department.-Good knowledge of data quality, data upload, batch processes and other operational activities. Show less

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  Independent Consultant

  Sept 2016 - Nov 2017

  Product & Marketing Head

  -Equity Research, providing consultancy for investing in equity and debt mutual funds, fixed deposits etc.-Managing Blog and deploying digital marketing on Blog.-Helping old age with digital transactions.-Guest lecture and Guest blogging for Digital Marketing at Digital Vidya , etc and Wealth Management Products. -Research, Designing & Training of Digital Marketing.-Providing consultancy for Digital Marketing, Marketing, Corporate Communication, Software evaluation, operations , products and process re-engineering. Show less

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  KJMC Finserv Group

  Dec 2017 - May 2018

  Marketing Manager

  -Website management & revamp. Evaluation of content management systems like Wordpress, Drupal, Joomla. -Marketing and Digital Marketing of all products(wealth management & NBFC). Product Notes and One Pagers for all products. Strategy planning for marketing all products and corporate communication.-Overall brand development & Media/Marketing planning & implementation.-Client Activation and meeting with mutual fund houses for brokerage negotiations & products.-Evaluating portfolio of HNI and ultra HNI clients and recommended investment products.-Activating new channels for distributing wealth management products.-Evaluated software related to CRM (Enjay crm, Vtiger, Salesforce, leadsquare), NBFC(finflux, turnkey lenders, omnifin, nelito, Gradatim, lendfoundry), wealth management( BSE * MF , citadel, asset vantage, nivesh.com, ICRA, CAMS, 360 pfs ) and other office automation (cloud based systems, migrating all hardware to cloud,Cybrilla, Integrating with Soham).-Attended Fintegrate Zones, evaluated risk for investments (merchant banking activities) in companies / startup .-Strategic tie ups with CreditMate, Cash Kumar(P2P) , Smartcoin etc for lending activities/ NBFC activities. -Managed intern and trained intern on various products. Show less

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  Aapca Demystifying Data Technologies Private Limited (RupeeCircle)

  Jun 2018 - Jul 2018

  Product Head

  -RupeeCircle / Bank2Grow is Peer to Peer lending platform. Part of the core founding team.-Product & Marketing strategies, all the responsibilities of product management & marketing (online & offline).-Assisted in RBI licensing and good knowledge of setting up all the processes and departments in start up.

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  Rubique

  Jul 2018 - Dec 2018

  Executive Assistant To Managing Director and CEO

  -Working as second in line to MD & CEO. -Project Management and ad-hoc responsibilities.-Managing meeting & travel calendar & social media account of MD & CEO. -Review of all functions viz : Business, Support & Technology, identifying gaps in all the functions & tracking all projects for closure.-Analysis of P&L and highlighting gaps , setting business targets & performance based incentives.-Business strategy & publishing Business Analytics report, MOM for all meetings & tracking for closure of MOM items.-HR & Admin activities inclusive of managing travel portal , employee grievance & expenses of corporate & locations. Show less

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  CORPORATE BRIDGE CONSULTANCY PRIVATE LIMITED

  Mar 2019 - Sept 2021

  Digital Marketing Trainer

  -Research, Designing & Training of Digital Marketing or any other topic.-Affiliate Marketer for all the courses and website.

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  Chegg Inc.

  Feb 2020 - Sept 2021

  Finance Expert

  -Finance Expert for U.S. and international locations.

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  Course Hero

  Apr 2020 - Sept 2021

  Marketing Expert

  - Expert in Marketing and provided solutions to 430+ cases across all industries across globe.- Appointed as Expert in Finance, Business- others, Management and Project Management .

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  Respondent

  Jul 2021 - Sept 2021

  Marketing Research

  -Assisted in marketing research across industries across globe.

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  Freelancer.com

  Jul 2021 - Sept 2021

  Digital Marketing & Content Writer

  - Managed clients across globe for Digital Marketing and content writing on various topics.

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  Checkealos - UX Studies platform

  Jul 2021 - Sept 2021

  User Experience Tester

  -User experience tester.

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  UserTesting

  Jul 2021 - Sept 2021

  Tester for human insights

  -Testing for various sites and provided human insights.

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  SBI Securities

  Sept 2021 - now

  Product Manager -Retail Assets

  -Driving Salesforce Cloud adoption, resolving issues, new developments and enhancements (approx 100). -Digital transformation and product strategy.-Managing Home loan and Four Wheeler lead to loan journey, Telecaller journey ,connector & dealer on-boarding process in Salesforce.-Developing Home loan and vehicle loan incentive, two wheeler journey, connector hierarchy, PIP process, integration of various websites and Ameyo dialer with Salesforce, training videos for various features in system, setting up processes in IT and liaising with Business Intelligence Unit. -Converting PDF into database and reconciliation with system data for billing purpose. -Translating excel based reports to power BI.-Analyzing Reports & Dashboards and presenting insights. Show less