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Qimeng Wu

Qimeng Wu

助理研究员 Assistant Researcher

Followers of Qimeng Wu638 followers
location of Qimeng WuSuzhou, Jiangsu, China

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  • Timeline

  • About me

    客户经理 Account Manager at 苏州信托有限公司 Suzhou Trust Co., Ltd.

  • Education

    • University of Southern California - Marshall School of Business

      2016 - 2017
      Master of Science - MS 市场营销 Marketing 3.94

      Activities and Societies: 市场营销硕士项目学生委员会秘书兼社交媒体部成员 Secretary & Social Media Team Member, M.S. in Marketing Program Advisory Council • 研究领域：市场分析、市场战略、品牌营销、消费者洞察、生活方式营销等。• 主修课程：营销管理学、新产品研发学、商业分析学、消费者洞察分析学、定价策略学、时尚/奢侈品和生活营销学、娱乐营销学等。• 获得荣誉：年度优秀学生名单奖、南加州大学荣誉奖学金。• Emphasis on marketing analytics, marketing strategy, branding, customer insight and lifestyle marketing.• Course: Marketing Management; New Product Development; Business Analytics; Customer Insight & Analysis; Pricing Strategies; Fashion, Luxury and Lifestyle Marketing; Entertainment Marketing in Today's Environment.• Honor: Dean's List, Merit… Show more • 研究领域：市场分析、市场战略、品牌营销、消费者洞察、生活方式营销等。• 主修课程：营销管理学、新产品研发学、商业分析学、消费者洞察分析学、定价策略学、时尚/奢侈品和生活营销学、娱乐营销学等。• 获得荣誉：年度优秀学生名单奖、南加州大学荣誉奖学金。• Emphasis on marketing analytics, marketing strategy, branding, customer insight and lifestyle marketing.• Course: Marketing Management; New Product Development; Business Analytics; Customer Insight & Analysis; Pricing Strategies; Fashion, Luxury and Lifestyle Marketing; Entertainment Marketing in Today's Environment.• Honor: Dean's List, Merit Scholarship. Show less

    • University of Iowa

      2011 - 2015
      Bachelor of Business Administration - BBA 会计&市场营销双学士学位 Accounting and Marketing 3.85

      Activities and Societies: 中国学生会干事、西格玛终身荣誉成员。 Chinese Students and Scholars Association, Beta Gamma Sigma. • 研究方向：税收、财务会计、管理会计、审计、市场调查、消费者洞察、国际营销等。• 主修课程：管理会计学、利润和资产评估学、权益定价学、运营管理学、应用信息系统学、高级税收学、财务分析管理学、审计学、商业法、营销管理学、零售战略学、消费者行为学、国际营销学、广告学、基础心里学等。• 获得荣誉：2014-2015年度学者奖（会计系）、2012及2014年度校长名单奖（全校范围）、2011-2015年度优秀学生名单奖（全校范围）、荣誉毕业生。• Emphasis on taxation, financial accounting, managerial accounting, auditing, market research, customer insight, international marketing.• Course: Managerial Accounting, Income Measurement and Asset valuation, Valuation of Financial Claims, Operation… Show more • 研究方向：税收、财务会计、管理会计、审计、市场调查、消费者洞察、国际营销等。• 主修课程：管理会计学、利润和资产评估学、权益定价学、运营管理学、应用信息系统学、高级税收学、财务分析管理学、审计学、商业法、营销管理学、零售战略学、消费者行为学、国际营销学、广告学、基础心里学等。• 获得荣誉：2014-2015年度学者奖（会计系）、2012及2014年度校长名单奖（全校范围）、2011-2015年度优秀学生名单奖（全校范围）、荣誉毕业生。• Emphasis on taxation, financial accounting, managerial accounting, auditing, market research, customer insight, international marketing.• Course: Managerial Accounting, Income Measurement and Asset valuation, Valuation of Financial Claims, Operation Management, Applied Information System, Advanced Tax Topics, Accounting for Management Analysis & Control, Auditing, Business Law, Marketing Management, Retail Strategies, Consumer Behavior, International Marketing, Advertising Theory, Elementary Psychology, and etc.• Honor: Faculty Scholar Award of 2014-2015 issued by Department of Accounting, President’s List (Spring 2012, Fall 2014), Dean’s List (Fall 2011, Spring 2012, Spring 2013, Fall 2013, Spring 2014, Fall 2014, Spring 2015), Graduated with High Distinction. Show less

  • Experience

    • Neuromarketing Research Lab

      Sept 2014 - May 2015
      助理研究员 Assistant Researcher

      设计相关实验，并通过分析被测量对象的生理反应数据评估电影预告片及电视广告的有效率。Designed and conducted laboratory experiments to assess and evaluate the effectiveness of movie trailers and TV commercials based on testing subjects' physiological responses.

    • TEDxSuzhou

      Aug 2015 - Jun 2016
      市场助理（志愿者） Marketing Assistant (Non-Profit's Volunteer)

      负责运营各社交媒体平台（微信、微博、直播等），包括撰写宣传文案及创意策划等。负责设计观众调查问卷，并对采集数据进行分析、整合和报告。Managed the branding and strategic development, digital marketing, content development, market research and customer insight analysis.

    • 苏州星辰商务服务有限公司 Suzhou OfficeStar Business Services Co., Ltd.

      Nov 2015 - Apr 2016
      市场/公关实习生 Public Relations Intern

      负责运营公司微信公众平台，包括撰写活动通稿及完成相关平面创意素材收集整合，参与策划及执行针对公司客户的相关市场推广活动。Managed the digital marketing (WeChat Platform), content development, B2B customer relationship management, press release, planning and organization of PR-related events.

    • University of Southern California

      Jan 2017 - Mar 2017
      研究生科研助理 Graduate Research Assistant

      主要负责前期探索性研究、针对中国电影市场及电影院产业的分析、商业计划起草和蓝图规划。Conducted exploratory research on the Chinese theatrical market, completed a roadmap and a business proposal for Professor David A. Weitzner at School of Cinematic Arts, University of Southern California (project-based).

    • Jiangsu Qianrong Co., Ltd.

      Jun 2017 - Sept 2017
      分析师实习生 Analyst Intern

      负责对潜在投资项目进行市场及其行业分析，论证投资项目可行性及市场发展潜力，并协助投资部经理整合项目报告。Screened financing projects by conducting in-depth industry research, market research, company analysis, competitor analysis and strategic development analysis. Assisted in finalizing reports on the various financing projects for managers' further evaluation. Focused areas include fashion/luxury, lifestyle, new energy, technology, and digital marketing.

    • TEDxSuzhou

      Jun 2017 - Nov 2019

      管理TEDxSuzhou演讲教练组并分配组内教练完成对TEDxSuzhou大会及沙龙活动演讲人提供专业演讲指导、编写并完成对新进助理教练的内部培训教程材料及课间、设计内部培训项目、设计完成演讲人海选系统及招募流程。Led the Speaker Coach Team to provide professional TED-style instruction and training for the speakers of TEDxSuzhou, established learning kits for new assistant coaches to acquire necessary coaching skills, conducted in-depth research on potential speakers' experiences to select qualified ones. 向TEDxSuzhou大会及沙龙活动演讲人提供演讲培训、完成对潜在演讲人的评估和筛选工作、整合演讲教练相关技能的培训材料并对内部成员及外部练习生提供培训教程。Instructed, trained and provided advice for speakers of TEDxSuzhou conference events; conducted research on speakers for recruitment and training process; compiled training materials and provided training routines for internal members as well as external trainees.

      • 演讲教练组负责人（志愿者）Speaker Coach Team Director (Non-Profit's Volunteer)

        Jan 2018 - Nov 2019

      • 演讲教练（志愿者）Speaker Coach (Non-Profit's Volunteer)

        Jun 2017 - Jan 2018

    • 苏州信托有限公司 Suzhou Trust Co., Ltd.

      Oct 2017 - now

      拓展公司家族信托业务、制定家族信托业务规划及交易结构、定位家族信托潜在客户群体并针对性完成客户教育；实施客户关系管理以维护忠实客户，关系管理客户包括机构客户及个人客户；设计业务相关宣传材料以及整合营销手段。Developed the family trust business for the corporation, formulated strategy and operational structure for the family trust business, positioned the potential family trust customers and conducted targeting customer education; implemented customer relationship management strategy on loyal customers, customers including both institutional and individual clients; designed family trust related promotional materials and the integrated marketing strategy. Show less

      • 客户经理 Account Manager, 家族信托办公室 Family Trust Office

        Dec 2020 - now

      • 项目经理 Project Manager, 信托业务五部 Trust Business Dept. V

        Oct 2017 - Dec 2020

  • Licenses & Certifications

    • EdX Verified Certificate for The Rise of Superheroes and Their Impact On Pop Culture

      EdX
      View certificate certificate

    • EdX Verified Certificate for The Rise of Superheroes and Their Impact On Pop Culture

      EdX
      View certificate certificate

  • Honors & Awards

    • Awarded to Qimeng Wu
      Dean's List University of Southern California, Marshall School of Business Jan 2017 This honor is awarded to students who have attained a grade point average of 3.60 or higher for the 18 units of graduate business course work that you completed over the summer and fall semesters.
    • Awarded to Qimeng Wu
      Merit Scholarship University of Southern California, Marshall School of Business Jan 2017
    • Awarded to Qimeng Wu
      Dean's List University of Iowa May 2015 Undergraduate students in the College of Liberal Arts and Sciences, the College of Engineering, and the Tippie College of Business who achieve a grade point average of 3.50 or higher on 12 semester hours or more of UI graded course work during a given semester or summer session and who have no semester hours of I (incomplete) or O (no grade reported) during the same semester are recognized by inclusion on the Dean's List for that semester.
    • Awarded to Qimeng Wu
      Faculty Scholar Award of 2014-2015 Department of Accounting, Henry B. Tippie College of Business, University of Iowa Apr 2015 This honor is given annually to the senior accounting majors who have distinguished themselves academically in the Professional Program in Accounting and University of Iowa courses. Only the very best accounting seniors are recognized as Faculty Scholars.
    • Awarded to Qimeng Wu
      Dean's List University of Iowa Dec 2014 Undergraduate students in the College of Liberal Arts and Sciences, the College of Engineering, and the Tippie College of Business who achieve a grade point average of 3.50 or higher on 12 semester hours or more of UI graded course work during a given semester or summer session and who have no semester hours of I (incomplete) or O (no grade reported) during the same semester are recognized by inclusion on the Dean's List for that semester.
    • Awarded to Qimeng Wu
      President's List University of Iowa Dec 2014 The President's List was established in the fall of 1983 to recognize academic excellence. In order to be included on the list, a student must have a minimum 4.0 grade point average (4.0 is an A) in all academic subjects for the preceding two semesters, with a total of at least 12 semester hours of credit per semester during that period.
    • Awarded to Qimeng Wu
      Frederick Everett Scholarship Department of Accounting, Henry B. Tippie College of Business, University of Iowa Jun 2014 Merit-based award to outstanding student majoring in accounting.
    • Awarded to Qimeng Wu
      Henry B. Tippie Accounting Scholarship Department of Accounting, Henry B. Tippie College of Business, University of Iowa Jun 2014
    • Awarded to Qimeng Wu
      Keith & Helen Dunn Scholarship Department of Accounting, Henry B. Tippie College of Business, University of Iowa Jun 2014
    • Awarded to Qimeng Wu
      Dean's List University of Iowa May 2014 Undergraduate students in the College of Liberal Arts and Sciences, the College of Engineering, and the Tippie College of Business who achieve a grade point average of 3.50 or higher on 12 semester hours or more of UI graded course work during a given semester or summer session and who have no semester hours of I (incomplete) or O (no grade reported) during the same semester are recognized by inclusion on the Dean's List for that semester.
    • Awarded to Qimeng Wu
      Irma Seddig Heck Scholarship Henry B. Tippie College of Business, University of Iowa May 2014
    • Awarded to Qimeng Wu
      Dean's List University of Iowa Dec 2013 Undergraduate students in the College of Liberal Arts and Sciences, the College of Engineering, and the Tippie College of Business who achieve a grade point average of 3.50 or higher on 12 semester hours or more of UI graded course work during a given semester or summer session and who have no semester hours of I (incomplete) or O (no grade reported) during the same semester are recognized by inclusion on the Dean's List for that semester.
    • Awarded to Qimeng Wu
      Dean's List University of Iowa May 2013 Undergraduate students in the College of Liberal Arts and Sciences, the College of Engineering, and the Tippie College of Business who achieve a grade point average of 3.50 or higher on 12 semester hours or more of UI graded course work during a given semester or summer session and who have no semester hours of I (incomplete) or O (no grade reported) during the same semester are recognized by inclusion on the Dean's List for that semester.
    • Awarded to Qimeng Wu
      Dean's List University of Iowa May 2012 Undergraduate students in the College of Liberal Arts and Sciences, the College of Engineering, and the Tippie College of Business who achieve a grade point average of 3.50 or higher on 12 semester hours or more of UI graded course work during a given semester or summer session and who have no semester hours of I (incomplete) or O (no grade reported) during the same semester are recognized by inclusion on the Dean's List for that semester.
    • Awarded to Qimeng Wu
      President's List University of Iowa May 2012 The President's List was established in the fall of 1983 to recognize academic excellence. In order to be included on the list, a student must have a minimum 4.0 grade point average (4.0 is an A) in all academic subjects for the preceding two semesters, with a total of at least 12 semester hours of credit per semester during that period.
    • Awarded to Qimeng Wu
      Dean's List University of Iowa Dec 2011 Undergraduate students in the College of Liberal Arts and Sciences, the College of Engineering, and the Tippie College of Business who achieve a grade point average of 3.50 or higher on 12 semester hours or more of UI graded course work during a given semester or summer session and who have no semester hours of I (incomplete) or O (no grade reported) during the same semester are recognized by inclusion on the Dean's List for that semester.
    • Awarded to Qimeng Wu
      UI National Scholars Award University of Iowa Aug 2011

  • Volunteer Experience

    • 英语讲师 Volunteer Tutor (English)

      Issued by Boston Education International (BEI) on Sept 2015
      Boston Education International (BEI)Associated with Qimeng Wu