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Lorenzo Bertello

Lorenzo Bertello

Junior Art Director

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  • Timeline

  • About me

    Lead Designer at Lottoland

  • Education

    • Istituto Superiore “P. Sraffa”

      2005 - 2011
      High School Diploma on Science of Communication and Graphic Design

      In this High School I learned the principles of Graphic Design and Communication in Advertising.

    • IED Istituto Europeo di Design

      2011 - 2014
      Bachelor in Art Direction and Visual Communications.

      Activities and Societies: The 3-year course of Advertising Communications was designed to form graduates with a solid preparation in the area of advertising communications, able to operate creatively in the world of contemporary multimedia. In particular, the course’s objective is to form Art Directors, who together with Copywriters constitute the creative nucleus in an advertising agency, creating a concept for an advertising campaign and translating it into communication.

  • Experience

    • Saatchi & Saatchi

      Sept 2014 - Apr 2015
      Junior Art Director

      I worked on BTL projects for Carrefour and Mutti. This included the design of the Mutti stand at Expo Milano 2015, while for Carrefour’s 2014 Autumn Season I made a video to promote clothing and housewares. The daily work was to prepare different materials as Flyers for the new opening, brochure to promote the offer of the day, posters for the shops and merchandising. For the online part of Carrefour I have done newsletters, Dem and banners.

    • Stanleybet Group

      Apr 2015 - May 2016
      Art Director & Graphic Designer

      My tasks included preparing banners for all types of sports, finding new creative concepts for advertising campaigns and creating videos to promote the new campaigns. Most of the projects were for online websites and all media channels. The job included also BTL projects as merchandising, flyers, bags and posters to promote the event of the day (Ex: football match) and to promote the various shops around Europe. I worked as well with other company’s websites located in Italy, Uk, Romania and Denmark. Show less

    • William Hill

      May 2016 - Apr 2017
      Graphic Designer

      I worked on digital materials for Sports, Casino, Games, Vegas and Bingo. I was especially dedicated to the graphics for their Italian website, and in particular I created banners, landing pages and popups. I worked as well with other company’s websites located in Spain, Japan, France, Germany, Sweden and Poland. The daily work was to create graphics to promote daily events for several sports. For the big campaigns we elaborated the concept and then we developed it through all the requested media channels by tight deadlines. Show less

    • Lottoland

      Apr 2017 - now

      I was responsible for the design portfolio for UK & IE markets. My role as multi-disciplined designer was to manage, collaborate and stategise for digital design across numerous channels. Working closely with stakeholders, partners and the design team, I was responsible for producing concepts for advertising campaigns for several products such as Lotteries, Casino, Bingo and Sportsbook. This involves creating a portfolio of digital materials including landing pages, newsletters, display banners and all the social channels. I also collaborate with Ux and Ui team to delivery high quality responsive Landing pages. Show less

      • Lead Designer

        May 2024 - now

      • Creative Designer

        Apr 2017 - May 2024

  • Licenses & Certifications

    • Open Water

      PADI
      May 2014