Marc Ludena

Experience

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  Friction Press

  Jan 1993 - Jan 1996

  Art Director, Illustrator

  Small-press independent comics publisher, spanning various genres.

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  CCH

  Jan 1997 - Jan 2000

  Senior Designer

  • Spearheaded an initiative to redefine style sheets and codify them for uniformity across templates, and simplify training.• Worked on early attempts to convert to XML formatting, to facilitate conversion between print and electronic formats.

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  Bassline Shift

  Jan 2001 - now

  Art Director / Designer / Illustrator

  As a one-person shop, I occasionally partner with photographers, developers and other vendors to produce high-quality work for clients from small local mom & pop operations to large corporations.• Drove the growth of Wheaton Drama, Inc. by producing captivating marketing materials and poster designs for 10+ seasons, leading to heightened visibility and competitive edge in the Chicago area live theatre scene.• Directed and designed a commemorative box set celebrating the 10-year anniversary of EMI Records/CMG Publishing, elevating brand visibility and solidifying the company's position as a leader in the Christian music industry.• Collaborated with Lo-Fidelity Records on 30+ successful album designs, surpassing crowdfunding targets. Raised brand awareness and drove album funding success. Show less

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  Robis, Inc

  Sept 2001 - Jul 2004

  Lead Designer

  • Created a user-friendly UI for a startup disability assistance ballot-marking machine company, resulting in a successful sale to ESS, one of the largest balloting system manufacturers.• Project management and design of a multi-site online catalog project.

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  Horizon Displays

  Jul 2004 - Jul 2007

  Art Director / Graphics Manager

  • Streamlined production processes to generate more profit while producing a better product.• Led a team in designing and producing graphics for trade show and other displays under tight, must-meet deadlines.• Researched and developed content for an exhibit celebrating the Lincoln Highway, the nations first coast-to-coast highway.

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  OfficeMax

  Jan 2007 - Jan 2008

  Freelancer
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  OfficeMax

  May 2008 - Aug 2012

  Graphic Designer, Brand Strategy

  • Earned two Hermes Awards and a Communicator Award for print advertisements, and collaborated on a seasonal campaign that earned a Racie Award.• Directed professional talent and internal associates to produce recruitment videos, elevating employer brand perception and attracting top talent.• Created look and feel for overall company branding, seasonal updates and special projects.• Designed UI and collaborated with external partners to develop three mobile/iPad apps

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  CreateSpace

  Mar 2013 - Mar 2015

  Freelance Graphic Designer

  Cover and interior design for self-published books. Worked from creative briefs developed through interviews with the author to create multiple concepts. Photo manipulation when required.

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  Techtronic Industries - TTI

  Jul 2013 - Jun 2022

  Interactive Design Manager

  • Directed a team of interactive designers creating web design, UI, online advertisement and social media strategy.• Streamlined and innovated new processes to eliminate bottlenecks and accommodate high-volume, low-effort tasks, greatly increasing our partner/client's satisfaction.• Collaborated in branding and design for Hart Tools—the largest product line launch in Walmart history which had a huge impact on their product offerings in the home improvement space.

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  ICON Consultants, LP

  Jul 2022 - Jul 2023

  Senior Graphic Designer

  Full-time contract Graphic Design for Redbox Entertainment. • Website graphics to promote new offerings and events• Original content pitch support• Email and other direct to consumer touch points

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  Redbox Entertainment Inc.

  Jul 2023 - Jul 2024

  Senior Graphic Designer

  • Increased viewer engagement with revamped key art, leading to higher click-through rates and video views.• Conceptualized and designed impactful seasonal and value-driven campaigns, leading to a significant increase in user interaction.• Contributed to profitability by designing persuasive pitch decks to support ad sales.

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  TAG - The Aspen Group

  Sept 2024 - now

  Senior Graphic Designer

  • increased consumer awareness of service offerings with updated targeted web pages• expanded customer base by spearheading insurance expansion awareness campaign