Natasha Millward

Experience

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  IG Markets

  Jun 2008 - Apr 2011

  Marketing Executive - Australia, New Zealand & Singapore
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  IG Singapore

  Jan 2011 - Feb 2015

  Develop and implement bi-annual media strategies and briefs Set quarterly strategic objectives and deliver campaigns for acquisition, client engagement and reactivationEffectively manage the media agency relationship to implement targeted, tactical and effective media campaigns that drive accounts and build brand profile, including media schedules, planning and reportingBrief digital specialists on upcoming acquisition campaigns to launch impactful advertising across social, PPC, display, eDMs and websiteUnderstand social targeting options to effectively target prospects. E.g. Twitter handles and keyword targeting, Hashtag and Cashtag targeting, Facebook ad types and target groups, including custom audiencesUnderstand basic principles of SEO to increase Google page rankingIn-depth knowledge of digital implementation and strategy, especially with regards to trafficking, ad serving (DFA/DCM), real-time bidding (DBM), targeting, re-targeting and analysing campaign performanceManage the creative agency relationship to develop and deliver impactful and effective ATL brand campaignsManage effective, accurate and timely client communications across all channels (email, website, PR, collaterals etc.) as part of CRM through the content executives, liaising with all areas of the business as appropriateManage the marketing budget, including planning, forecasting and monthly reconciliation with finance team Work closely with sales team to deliver cost effective, quality and fit for purpose events and sponsorships Lihat lebih sedikit

  • Marketing Manager - SE Asia

    Nov 2014 - Feb 2015

  • Marketing Manager

    Jan 2013 - Feb 2015

  • Marketing Executive

    Jan 2011 - Sept 2013
• 

  Pinnacle Investment Management Group Limited

  Jan 2015 - Nov 2017

  Manager Marketing

  Pinnacle Investment Management Group Limited (ASX:PNI) is a leading Australian-based multi-affiliate investment management firm. Its mission is to establish, grow and support a diverse stable of world-class investment management firms. • Provided B2B marketing support services to Pinnacle's suite of investment managers across the full spectrum of marketing disciplines including branding, PR, websites, event management, social, content and email marketing• Developed and executed integrated B2B/B2C marketing plans targeting Advisers, Brokers and SMSF investors for LIC IPO’s• Partner with agencies and other vendors to deliver cost-effective marketing solutions for Pinnacle's investment managers Achievements• Delivered successful integrated marketing campaigns to support the IPO’s for Metrics Credit Partners’ LIT (ASX: MXT), Plato Investment Management’s LIC (ASX: PL8) and Antipodes Partners’ LIC (ASX: APL) – raising $515 million, $326 million and $313 million respectively; the second, third and fourth largest fund IPO’s in Australia. • Managed the rollout of the new Pinnacle Investment Management corporate website to coincide with the ASX listing in August 2016 (ASX: PNI)• Managed the brand launch for Spheria Asset Management, including development and delivery of the logo, company website and all associated marketing collateral• Defined the B2B email communications strategy for Pinnacle affiliated investment managers and managed the rollout of new mobile optimised email templates for Plato, Antipodes, Spheria, Solaris and Resolution Capital• Raised the brand profile of Antipodes and Plato amongst financial advisers and SMSFs through targeted PR, content and social media campaigns • Delivered Pinnacle’s first Australia-wide roadshow showcasing Pinnacle’s six affiliated managers attracting more than 500 financial advisors across the country. This is now an annual event. Lihat lebih sedikit

• 

  Bauer Xcel Media

  Jun 2015 - Jan 2015

  Marketing Manager

  Acquisition Forecasting ModellingBusiness Case ModellingPartnershipsAudience acquisition

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  Nikko Asset Management Group

  Jan 2017 - Jun 2018

  Sales and Corporate Marketing Manager

  Nikko Asset Management is one of Asia’s largest asset managers, providing high-conviction, active fund management across a range of Equity, Fixed Income, Multi-Asset and Alternative strategies.• Implemented an effective B2B content marketing strategy to support the sales and investment teams• Raised the brand profile of Nikko AM and their investment products amongst retail and institutional investors• Executed an annual calendar of events and sponsorships• Managed website and email communications for the individual, retail and institutional marketsAchievements• Collaborated with Japan HQ to localise and execute the rollout of “Solutions” a Global Brand Campaign • Designed and launched new mobile optimised email templates for Retail and Institutional communications• Refined event promotion and website UX to increase registrations (~25%) and attendance (~17%)• Executed several successful client events for both Retail and Institutional markets; 2018 Nikko AM National Roadshow, Market Outlook client breakfast and PR luncheon, Hanami Party Lihat lebih sedikit

• 

  Latitude Financial Services

  Jan 2019 - Nov 2019

  Marketing Campaign Manager

  Cards marketing.

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  MYOB

  Feb 2020 - Mar 2020

  Digital Marketing Campaign Manager
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  Lincoln Indicators

  Apr 2020 - Jan 2021

  Digital Marketing Manager
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  Metrics Credit Partners

  Jan 2021 - now

  Marketing Director