Amy Djamaluddin

Experience

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  Virgin Atlantic

  Nov 2003 - May 2018

  - Accountable for developing the B2B marketing strategy and overseeing implementation across the indirect channel and its multi million pound target.- Lead a team of Marketing executives to deliver against Sales and Marketing objectives.- Collaborated with Joint Venture partner Delta Air Lines to build brand awareness- Managed the creation of B2B assets for use globally.- Budget Management- Management of third party agencies- Implementation of sales communication processes across two airlines and multi departments.- Change management- Brand Tracking- B2B2C and B2B Show less - Built Global Marketing strategy for Trade and Corporate teams in UK, US, Global Markets ( India, Nigeria, China, Japan, Hong Kong, Australia, Carribean, Dubai, Africa, South Africa)- Managed and coached a team of six Trade Marketing Executives. - Worked with Global Advertising Manager to devise and implement our trade and B2B marketing strategy to support Brand platform and B2C campaign objectives- Change Management- Budget Management- Lead third party agencies to deliver against strategy- Supplier Management Show less - Working with the UK Sales Team to deliver sales objectives- Managing clients expectations with key accounts- Visiting clients and giving product presentations- Responsible for movement and smooth running of fam trips overseas- Dealing with agencies and their queries on selling VAA within the GDS and their GDS tools.- Utilisation of CRM on a day to day basis- Writing Marketing Investment Proposals- Indepth knowledge of pricing and revenue management process for protecting yield Show less

  • Creative and Commercial Manager

    Aug 2017 - May 2018

  • Head of Trade Marketing

    Dec 2015 - Sept 2017

  • Campaign Manager - Global Trade

    Feb 2014 - Dec 2015

  • Brand Manager (Advertising & Trade) - Little Red

    May 2013 - Feb 2014

  • European Trade Marketing Executive

    Jan 2012 - Jun 2013

  • UK Trade Marketing Executive

    Jul 2010 - Dec 2011

  • UK Sales Manager

    Apr 2008 - Jul 2010

  • Sales Support Coordinator

    Jan 2007 - Apr 2008

  • Flying Club Support Advisor

    Jan 2004 - Dec 2006

  • Premier Service Senior Advisor

    Jan 2004 - Jan 2005

  • Contact Centre Sales Agent

    Nov 2003 - Jan 2004
• 

  First Central

  May 2018 - Feb 2019

  Product & Proposition Manager

  - Conception, validation and commercialisation of end-to-end value propositions.- Lean Methodology framework used within product innovation cycle.- Customer Journey mapping and conducting user research and testing.- Accountable of a small team consisting of UX Lead and Senior Innovation Marketing Executive.- Stakeholder Management.- Collaboration with agency partner.

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  Marketing Consultant

  Feb 2019 - Jan 2021

  Marketing Consultant | Advertising Strategist

  Delivering Strategic Social Media Management, Social Media Advertising, Marketing Communications and Marketing Strategy for businesses including B2B Tech, Luxury Glamping and a Business Coach. - Developing strategic plans to meet clients’ objectives. - Researching and identifying audiences congruent to User Personas.- Review and optimise Organic/Paid Social Activity to meet desired actions and business KPIs. - Increase in organic engagement and general brand awareness.- Coaching with leading Facebook Advertising Expert to increase success metrics for lead gen and e-commerce.(Maternity Leave Sep 19 to Mar 20) Show less

• 

  Jamjama Marketing Ltd

  Jan 2021 - now

  Company Director
• 

  Bamboo Nine

  Mar 2022 - now

  Paid Social Media Strategist
• 

  Palm PR

  Jun 2022 - now

  Strategic Partner | Digital Marketing Lead | Head of Social & Digital Marketing