Jena Williams

Experience

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  Life Extension Nutriton Center

  Sept 2009 - Dec 2013

  Sales Associate

  • Lead example of exemplary customer service in the Nutrition Center for the past five years• Educated consumers on the latest dietary supplements and health topics• Planned and developed retail lectures and outside nutrition center events• Attended trade shows to promote the company’s brand• Proactively looked for new strategies to increase sales and consumer identification• Initiated idea and template for an e-membership program• Trained retail store new hires • Created social media advertisements with Creative Suite Adobe to drive sales on Facebook/Twitter/Instagram• Consistently lead a customer service-first environmentMonitored registers cash/bank Show less

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  Life Extension

  Jan 2014 - Apr 2016

  Marketing Assistant

  • Communicated and collaborated with various internal departments to complete new and recurring marketing projects • Lead the “Good to Go” grocery store grand opening marketing project, establishing the budget and managing deliverability on collateral • Managed direct mail campaigns, magazine ads, trade shows, collateral projects, and landing page product advertisements • Tracked marketing campaign promotions and sales • Constructed detailed and easy-to-digest creative briefs for the copy and design teams • Researched and analyzed competitors’ marketing efforts by examining prices, shipping policies, and ingredient formulations • Updated third-party product information on the web Show less

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  Acceleration

  Apr 2016 - Jan 2017

  Email Marketing Specialist

  • Evaluated layout, content, grammar, spelling, HTML, and link functionality of email campaigns before deployment • Updated standard operating procedure documents and email marketing best practices• Verified that email deployment settings adhered to the client’s specifications• Logged and submitted reoccurring flaws in the campaign process to team leads• Tracked and monitored email deployments to ensure deliverability • Used statistical analysis and reporting to create campaigns Performed A/B testing on subject lines, content, and deployment times• Evaluated hard/soft bounces, and unsubscribes, and confirmed that spam regulatory compliance was satisfactory Show less

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  Wunderman Thompson

  Jan 2017 - Aug 2021

  Project Manager

  • Carefully managed projects through the SDLC phases • Developed statements of work and project plans outlining the timelines, tasks, and RACI while identifying the necessary resources based on skill sets for each project • Strong client lead eliciting client’s goals and requirements to ensure software specifications align with project deliverables • Assessed the budget for each project, forecasting revenue weekly while identifying profitability and/or loss • Created team communication structure and governed the process documentation • Continually trained and maintained knowledge of various digital marketing platforms and project management tools • Detected risks within projects and created solutions to prevent delays, deliver quality work products, and keep projects within budget • Ensured resource allocation was balanced across projects while identifying and foreseeing limitations • Created and maintained project documentation, including functional specifications, workflows, and test plans. • Manage various simultaneously ranging from budget size of $300k to $1mil Show less

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  HLK

  Aug 2021 - Sept 2022

  Project Manager

  • Orchestrated the entire internal project development process from inception to completion • Create lessons learned and post-mortem documentation to improve future and existing projects • Build project timelines by organizing tasks sequentially and communicating deadlines • Verify that all cross-functional teams understand the assigned tasks to produce quality deliverables • Manage multiple projects simultaneously for various materials such as radio spots, print ads, billboards, paid search, social media posts, automated emails, YouTube, and micro-sites • Develop estimates, regulate project budgets, and forecast and communicate potential budget risks • Collaborate with internal stakeholders to balance resourcing allocation across all projects• Build and foster relationships with internal and external stakeholders to meet all group KPIs Show less

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  Blueprint Test Prep

  Sept 2022 - now

  Senior Project Manager

  • Develop project management plans for eCommerce product launches, defining goals, milestones, timelines, and resource management plans • Team up with stakeholders to understand business requirements and articulate the technology, conditions, and KPIs for the CRM & Analytics Systems Group • Create and maintain project knowledge, documentation, including functional and technical specifications, workflows, and test plans. • Control and monitor project progress, providing stakeholders with transparent and frequent status updates • Continuously analyze and optimize processes to improve production, onboarding and to reduce defects • Work cross-functionally with product managers, developers, designers, and operations, to coordinate activities • Analyze and prioritize the work backlog based on business value, schedule the sprint activities, and manage the resource level of effort throughout the sprint• Manage communication and reporting of project activities across stakeholder groups and work management software• Manage risks and issues with expert judgment, historical data, and with planned risk responses• Tailor project management framework and processes to meet the needs of the project while making improvements through the stakeholder feedback loops• Revamped the resource management process and reduced production delays by 78% • Leverage in-house reporting to help stakeholders make informed decisions on how to drive conversions from emails, paid ads, and organic social campaigns Show less