Felipe Boll Borges

Experience

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  TekniMas

  Aug 2021 - Feb 2022

  Electronics Technician

  As an Electronics Technician, I specialized in repairing PLCs (Programmable Logic Controllers) and other devices such as operational amplifiers, inverters, timers, temperature controllers, among others.I also served as a project manager, leading a new phase within the company. I developed and designed circuit boards for old systems using through-hole components (PTH), converting them to surface-mount technology (SMD), thus modernizing and optimizing the operation of the company's products. This initiative resulted in reduced production costs for the boards while increasing the reliability and efficiency of the systems.Furthermore, I was involved in the complete assembly of the electrical components of plastic injection machines, from the control panel to the sensors, ensuring the seamless operation of the machines. Show less

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  Cucinova Las Olas Beach

  Mar 2022 - Sept 2022

  General Manager

  I started in the pizza assembly and preparation sector, including Stromboli's and pasta. After that, I moved to the cashier position, handling customer transactions, tallying daily sales, and managing delivery apps.Due to my knowledge of all processes, such as pizza dough production, ingredient receiving, inventory control, cleanliness standards, restaurant closing and opening procedures, I assumed the role of general manager after 4 months. In this role, I continued to refine my people management skills and enhance communication with both customers and staff. Show less

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  Lira Solutions Inc

  Oct 2022 - now

  E-Commerce Director

  I hold the position of Ecommerce Director at Lira Solutions Inc, a business group that owns several companies in the United States and Brazil, including Appraisal Engine, Diminished Value of Georgia, and Lira Digital Solutions.Leading a dedicated team, I oversee the management of the digital presence of over 8 companies within the Lira Solutions group, as well as serving more than 10 American law firms as clients of Lira Digital Solutions.My role encompasses a wide range of essential services to ensure a strong online reputation and positioning for our companies and clients. From market analysis to SEO optimization, strategic content creation such as blogs, development of agile and responsive websites, to email automation, paid traffic management, social media, and detailed metric analysis.Additionally, I conduct hiring processes, client meetings, and stay at the forefront of website and solution development and optimization. I've integrated a disruptive culture into the company, meticulously standardizing and documenting all marketing, sales, sales funnels, and follow-up processes to streamline and enhance conversion rates.My commitment extends beyond operational excellence to continuous innovation and the attainment of tangible results that drive the success of our companies in a constantly evolving digital landscape. This includes leading and inspiring my team to reach their full potential, fostering an environment of collaboration and mutual growth. Show less