Deepak Yadav

Experience

• 

  Vitruvian Technologies Pvt. Ltd.

  Nov 2016 - Jul 2018

  Digital Marketing Executive

  • Lone executive in the highest spending account of the agency• Coordinating with numerous internal teams (designers, developers, tech support)• Work closely with media publishers, affiliates, ad networks• Client servicing & retention

• 

  Realatte Ventures LLP

  Aug 2018 - Nov 2020

  Digital Marketing Manager

  Executing media plans for existing/prospective LOBs(Line of Business)across verticals like Real Estate & Education working for clients like Runwal Group, Oberoi Realty, Anarock, Welingkar Institute, M-swipe• Paid campaign creation, execution, optimization, reporting & budget management of over $50Mn• Guide & work closely with Executives & Interns (managing a team of 6 people)• Independently managing project launches and helping deliver timely and strategic campaigns• Integral part of the startup & managed to build a team from 8 employees to 60+ in a span of 18 months with month-on-month client retention and scale. Show less

• 

  GroupM

  Nov 2020 - Jan 2024

  Responsible for end-to-end strategy and implementation of campaigns across all paid media channels• Planning, QC, Execution & optimization of all campaigns for SonyLIV, Akasa Air, Intermiles, Dior, Abbott, Tata Power, Orion, Veeba Foods, etc.• Search, Display, YouTube & App specialist with typical focus on ROI & leveraging Branding• Created internal processes to streamline work in tricky client situations.• Implemented Beta strategies to increase scale in spends• Restructuring of campaign basis data to leverage campaign performance• Contribution in onboarding new clients via excellent pitches Show less

  • Associate Director

    Aug 2022 - Jan 2024

  • Business Manager

    Nov 2020 - Jul 2022
• 

  Performics India

  Feb 2024 - now

  Associate Director