
Max Litvinenko
Co-Founder & UX/UI Designer

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About me
Head of Product Design ✦ I help product owners make their digital products appealing and user-friendly for customers
Education

Design School by Bureau Gorbunov
2014 - 2014Student UI DesignCourses: Typography and markup, Interface and information, Negotiation and relations, Design and law, Text and editing, Management and result. Successfully completed the course project.
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Kuban State University (KubSU)
2005 - 2010Applied Informatics in Management
Experience

Kiosksoft
May 2006 - Sept 2013Co-Founder & UX/UI DesignerTogether with a partner I created leading online media (https://kiosksoft.ru) about self-service systems industry, automation and robotics in Russia and worldwide. I was responsible for the technical part of the media (CMS for the editorial office) and design.

Worksterdam
Jan 2011 - Dec 2019Co-Founder & UX/UI DesignerFounded a UX agency with a partner, providing UX/UI/IA design and consulting services for various companies and startups. Our clients included prominent regional media, the RZD trade union, marketing agencies, a social network for schools in KhMAO, the Mettem Group, and others.

Actie
May 2015 - Sept 2022Co-FounderDeveloped a cloud-based CRM system to automate receipt-based promotional campaigns, serving over 550,000 campaign participants and used in projects for companies like Magnit, X5, Unilever, and PepsiCo.• Responsible for product strategy, design, operations, and customer service.• 8 years on the market, with 111 completed promotional campaigns on the platform.• 1,250,000 participant applications processed.

Clickavia
Nov 2017 - May 2018UX DesignerIn the Clickavia.ru project, I was responsible for comprehensive design support for the development team and addressing technical debt. This included:• Designing an interface for selling additional services at checkout (insurance, baggage, flight notifications);• Creating new email templates for better order status updates;• Developing a convenient feature for saving and selecting payment cards;• Designing a price calendar to simplify ticket searches by date;• Optimizing the order page by adding options for purchasing additional services, which increased the average order value. Show less

Dvhb
Jul 2018 - Aug 2019UX/UI DesignerParticipated in several projects:• HR Platform Owork: developed from scratch the design of an internal tool for managing a distributed team. Designed the onboarding process as well as sections for team and payroll management. The platform’s implementation successfully reduced HR workload and paperwork for new hires.• Online Presentation Interface for Servier: created the web application interface that enabled medical representatives remote to conduct product presentations for doctors. Show less

Tripment Health
Jan 2020 - Mar 2024Head of Product DesignManaged the full design process for the user experience in medical service purchasing, including research and product strategy involvement. Supported recruitment and development of the product team.• Launched sales in 3 of the project’s 4 core services: online doctor consultations, diagnostic imaging purchases, and lab test orders.• Developed a service for purchasing digital diagnostic referrals, increasing diagnostic service orders and raising the average order value by 15%.• Enhanced checkout conversion rates by building customer trust during the purchase process.• Created and maintained the design system (Figma + Storybook) and adapted the brand book to the project.• Conducted UX research and created marketing materials.• Led a design team of 3, working with external contractors.• Collaborated on product hypotheses with product managers and the CTO.• Assisted in developing the pitch deck and one-pager for fundraising. Show less

Rouvia
Aug 2022 - Aug 2024Lead Product DesignerRouvia is a transportation planning and management platform for freight forwarders and logistics groups, designed to identify the optimal transportation route — by road, rail, or water.• Developed a UI Kit and component library to support the web application redesign.• Successfully completed the rebranding redesign, increasing the project’s appeal to investors.• Created Figma prototypes for investor presentations.

Adplist.org
Jan 2023 - nowProduct Design MentorI help aspiring designers understand the product design career path, reviewing resumes, portfolios and assisting in changing roles.https://adplist.org/mentors/max-litvinenko
Licenses & Certifications
- View certificate

Foundations of User Experience (UX) Design
GoogleFeb 2023 - View certificate

Start the UX Design Process: Empathize, Define, and Ideate
GoogleMar 2023
Languages
- enEnglish
- ruRussian
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