David Ramirez

Experience

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  Wick Communications

  May 2001 - Dec 2012

  Director Production & Design

  • Established the Central Design Hub, a strategic initiative that consolidated 80% of the company's production team, resulting in significant cost savings and a 50% increase in quality and production efficiency.• With over 11 years in media, became a seasoned manager overseeing marketing, print, and web teams.• Specialized in marketing, new media, copy editing, photography, videography, publishing, technology, graphic design, and public relations.• Demonstrated versatility and excellence across roles as Marketing, Graphics and Sales, Board member, and Art Director at Wick.• Defined by financial milestones and shaping the company's identity as an influential media force throughout its 19 community newspapers and in Southern Show less

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  Border Media Communications

  Jan 2013 - Apr 2016

  CEO/Publisher/Editor

  • Achieved profitability and robust growth, marked by an exponential increase in statewide distribution, solidifying the company's position as a prominent media entity in Southern Arizona.• Under my leadership, Border Media Communications experienced a paradigm shift, achieving profitability and robust growth. This success was marked by an exponential increase in statewide distribution, solidifying our position as a prominent media entity in Southern Arizona.• Actively engaged in the political landscape, leveraging this involvement to secure strategic investments, notably from a prominent Law Firm, enhancing financial stability.• Skillfully steered the company's business aspects, implementing strategic initiatives that propelled Border Media Communications into the forefront of the Southern Arizona media industry.• Maintained an unwavering commitment to editorial excellence, ensuring publications met the highest standards of quality and relevance.• Expertise in budget management played a pivotal role in the company's ascent, optimizing financial resources for sustained growth and operational efficiency. Show less

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  Adaptive Marketing

  Jan 2016 - Jul 2021

  Chief Executive Officer

  • Applied strategic and theoretical marketing approaches at Adaptive Marketing, a privately-owned consulting firm.• Orchestrated scientifically-driven activities for organizations and individuals, focusing on the analysis, anticipation, identification, and satisfaction of needs in product or service exchanges.• Worked with notable clients including industry leaders such as Delta Properties, Smith's Real Estate, Silver Property Group, Apex Real Estate Network, New Wave Houses, and Nogales Property Management. Show less

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  Apex Real Estate Network

  May 2016 - Jul 2019

  Marketing Director

  • Led the marketing and web team, managing the entire spectrum of marketing initiatives and delivering successful campaigns within established budget constraints.• Pioneering strategic contributions played a pivotal role in doubling profits, making Apex one of the most profitable real estate companies in Southern Arizona. Additionally, I spearheaded initiatives that doubled the company's sales, demonstrating my ability to generate substantial revenue.• Implemented strategies that significantly increased social media reach by 100x, enhancing brand visibility and engagement in the digital space.• Doubled website reach through innovative digital marketing strategies, contributing to a broader online presence and improved customer interactions.• Led the growth of social media presence on Facebook, Instagram, and YouTube by 1500%.• Directed a robust video library for television and YouTube video blogs.• Launched and created a successful real estate podcast. Show less

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  Canyon Building & Design LLC

  Aug 2019 - Jul 2021

  Marketing Director

  • Oversaw comprehensive marketing projects, ensuring the successful execution of impactful campaigns that consistently met project objectives within budgetary guidelines.• Adept budget management skills ensured resource optimization, contributing significantly to the success of the team and organization.• Led the team in preparing RFQs and RFPs, translating them into new business opportunities and contributing to the company's growth and success.• Utilized Procore CRM and procured certification for efficient project management.• Led the growth of social media (Facebook, Instagram) and online presence by 500%. Show less

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  AavGo

  Jul 2021 - Oct 2023

  Marketing, Social Media & Web Director

  • Spearheaded and directed the marketing and web team at Aavgo, driving end-to-end marketing projects that achieved a remarkable 2000% growth.• Innovatively crafted and executed campaigns that consistently surpassed expectations while adhering to budgetary constraints.• Demonstrated strategic leadership by effectively managing annual budgets, attracting substantial funding, and ensuring exceptional results.• Utilized CRMs like HubSpot, Jira, and Clip Up to enhance organizational efficiency.• Managed and grew an email newsletter of 50,000 subscribers, showcasing skills in audience engagement.• Successfully created and managed a blog, contributing to a comprehensive content marketing strategy.• Led the creation of branding and all outbound marketing, including successful video campaigns.• Led the growth of social media (Facebook, YouTube, LinkedIn) and online presence by 1000%. Show less

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  Sonoran Sparkle

  Jan 2024 - now

  VP of Marketing

  • Played a pivotal role in establishing the marketing department and shaping the brand identity, driving significant company growth.• Developed and executed comprehensive marketing strategies targeting residential and commercial clients.• Led a team to implement innovative campaigns across digital, social media, email marketing, and print channels.• Conducted market research to inform strategic decision-making and optimize campaigns, establishing key industry partnerships.• Monitored and analyzed performance metrics to measure campaign effectiveness, collaborating cross-functionally to align marketing efforts with business objectives. Show less