James Nicol

Experience

• 

  VivaKi

  Mar 2013 - Jun 2013

  Search Executive

  Day-to-day management of a portfolio of New Zealand clientsReporting and analysis for larger Australian clients.

• 

  Starcom MediaVest Group

  Jun 2013 - Dec 2017

  Consumer research and analysis, planning and buying, project management, and client relationship management.Selected to represent New Zealand on Starcom’s global Innovation Agenda to investigate the media implications of voice-controlled internet-connected devices.

  • Planner / Buyer

    Jul 2014 - Dec 2017

  • Media Assistant

    Jun 2013 - Jul 2014
• 

  OMD New Zealand

  Jun 2018 - Apr 2020

  Delivered senior media planning and project management expertise.Led internal data/campaign analysis, while collaborating with external research and econometrics agencies to optimise planning and buying.Managed and trained a team of junior planning staff. Implemented regional media strategies for large international clients with the New Zealand market.Analysed market and audience research to develop strategic insights and inform project direction. Led data analysis and reporting.

  • Media Planner

    Sept 2019 - Apr 2020

  • Digital Account Manager

    Jun 2018 - Sept 2019
• 

  The University of Auckland

  Jul 2018 - Oct 2018

  Research Assistant

  Reviewed and analysed the historic literature on counterinsurgency theory, focusing on civilian casualties and “hearts and minds” approaches.

• 

  The University of Auckland

  Mar 2019 - Jul 2019

  Graduate Teaching Assistant

  Taught twice-weekly seminars within the Department of Politics and International Relations.Course grading and providing academic support to undergraduate students.

• 

  Independent Researcher

  May 2019 - Nov 2020

  Researcher / Writer

  Co-author of “Virtual War”, part of the interdisciplinary volume ‘Subversive Pedagogies: Radical Possibility in the Academy.’Research explored the use of virtual reality simulations as a method of teaching ethics in the context of war and political violence.

• 

  YouGov Sport

  Nov 2020 - Oct 2021

  Senior Analyst

  Led a team of Media Analysts working across the company’s portfolio of major tennis bodies including ATP, WTA, ITF, and Wimbledon.Responsible for delivery of regular global broadcast reports including secondary/digital media, conducting advanced media valuation analysis, and producing bespoke analysis and reports for clients.

• 

  Initiative

  Oct 2021 - now

  • Director, Audience Planning & Data Strategy

    Apr 2024 - now

  • Associate Director, Audience Planning & Data Strategy

    Oct 2021 - Mar 2024