Yona He

Yona He

Business Development

Followers of Yona He1000 followers
location of Yona HeHong Kong SAR

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  • Timeline

  • About me

    Senior Executive, Asia Market ► Elevating Brand Value through Customer Centricity, Luxury Branding, Data, Relationship and Business Development

  • Education

    • The London School of Economics and Political Science (LSE)

      -
      Managerial Finance
    • Loyola University of Chicago

      1997 - 1999
    • University of Illinois at Chicago

      1999 - 2001
      Bachelor of Science (B.S.) Marketing Management Cum Laude
    • Beijing Foreign Studies University

      2000 - 2000
      Urban Studies & Development Urban Development, Community and Regional Planning
    • Boston University

      -
      Master of Business Administration - MBA Magna Cum Laude
    • Harvard Business School

      -
      Women on Boards - Executive Leadership
  • Experience

    • Charter One Bank

      Oct 1995 - Apr 1997
      Business Development

      Retail banking sales including savings and checking accounts, mortgages, personal loans, retail loyalty programs, line of credit and certificates of deposit (CDs)

    • Four Seasons Hotels and Resorts

      Apr 1997 - Feb 2008

      One of the youngest leaders worldwide, I managed a $60M P&L and the company’s largest portfolio – 350 customers in the financial services industry for the Asia flagship hotel. I steered the team, prospecting, lead generation, networking, relationship-building, sales, and deal negotiation. In Chicago, I led a $33M accounting and consulting segment.► Formulated growth strategies that produced $50M in the first year, grew revenue up to 203% annually, and attained market share domination for the financial services sector, exceeding sales targets for 6 straight years.► By founding and launching a new revenue stream, I generated $16M in new revenue. Established a niche long-stay business targeting medical tourism, UHNWI, and celebrity athlete relocations.► Maintaining zero team turnover, I instilled a culture of servant leadership, collaboration, and team success.► Awards: 5 Year President’s Club Winner, Salesperson of the Quarter, highest commission earner and numerous awards Show less

      • Corporate Sales

        Feb 1997 - Feb 2008
      • Reservations Sales

        Apr 1997 - Jan 2000
    • Louis Vuitton

      Jan 2000 - Apr 2003
      Regional Sales

      Dual role with Four Seasons Chicago position from 2002 to 2003. Held oversight of sales, product training, operations, relationship-building, and merchandising. ► Led product sales strategy and merchandising. Hired, trained, and groomed sales associates.► Multiplied sales 250% in year 1, 190% in year 2, and 115% in year 3.

    • Forbes Travel Guide

      Jan 2008 - Dec 2019
      Senior Vice President, Asia Pacific

      My key achievement is building Asia business for the world’s market leader in luxury hospitality and powering the APAC business to dominate global company revenue. I further expanded the company across 30+ markets in APAC including Japan, Greater China, and Pacific.I established and led the APAC team and headed strategies for branding, business development, consulting, sales, operations, P&L growth, public relations, and product development. The regional achieved the highest profit margin with lowest staffing and operational cost.► Supported the company expansion from 1 to 89+ countries globally, fueled 240x business growth, and signed 8 of the company's 10 largest contracts by revenue.► As a leader, I recruited, developed and mentored several VPs and built cohesive teams with 0 turnover. ► 100+ clients reached an all-time high in profitability and NPS. On project and led multi-billion dollar luxury integrated resort openings, 68 pre-openings, and change initiatives to drive cultures that value customers. ► As the top-ranked sales growth leader globally, I devised client retention and acquisition strategies which resulted to exceeding sales target for 11 years, won 800 customers, and maintained 95%+ client retention. ► Consistently exceeded client expectations, I evolved into one of the most in-demand keynote speaker for luxury hospitality pre-openings. I planned and executed 300+ events/roadshows, award ceremonies, and media and trade events and spoke at 150+ internal and external events. Asia Luxury Hospitality expert having stayed at 3000+ Hotels, 300+ Spas, 200+ Michelin Restaurants. Show less

    • EXEMPLIFY

      Jan 2019 - Jan 2023
      Managing Director - Founder

      Provide consultancy in change leadership and transformation for luxury companies. Pioneered innovative leadership development program and provided strategic guidance and tactical solutions across all functions. Strategies include various facets of growth, including Chinese market entry, business development, pre-openings, feasibility, commercial strategies, luxury service standards and SOPs, human resources, customer journey, operations, employee engagement, leadership development, loyalty and membership program development and more. Expert in Asia integrated (casino) resort operations and service.► Crafted the service framework of a US $5B integrated resort with 1,700 rooms, 35 F&B outlet and 2 spas, driving a 30-month project to create and deploy corporate service standards, SOPs, customer, operations and employee service initiatives. Resulted in quintuple (5) Five-star accolades within 16 months from opening.► Commissioned to oversee a 18-month service transformation for a US $3.8B integrated resort project by implementing brand transformation, change initiatives and customer journey reorganization. Resulted in septuple (7) Five-star accolades. ► I have a dozen ultra-luxury transformational, change initiative and development projects throughout the APAC region in the works, collaborating directly with company owners. Show less

    • Humansa

      Feb 2023 - Jun 2024
      Head of Business Development and Customer Experience, General Manager

      Humansa reimagines traditional healthcare by placing people at the very center. Our services combine state-of-the-art technologies with a human touch — helping clients live well through a more collaborative, more personalized premium care model.

    • Oracle

      Aug 2024 - now
      Head of Asset Management & Owner Relations, Japan & Asia Pacific (JAPAC)
  • Licenses & Certifications

    • MBA

      Boston University
      Aug 2022
      View certificate certificate
    • Women on Boards, Executive Directorship

      Harvard Business School
      Jan 2019
    • Urban Development

      Beijing Foreign Studies University
      Jan 2000
    • Corporate Finance, Company Valuations and Pricing Strategy

      The London School of Economics and Political Science (LSE)
      Jan 2019