Unum Hateem

Experience

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  Adcom (Pvt.) Limited

  Aug 2010 - Sept 2010

  Intern
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  Al Ghurair Giga Pakistan (Pvt.) Ltd.

  Nov 2013 - Jan 2014

  Customer Care and Marketing Executive

  • Worked closely with the creative agency for debriefs on creative artworks. • Coordinated with the creative agency on the release of artworks. • Worked on a documentary about organisation profile. • Managed the website content for various projects. • Handled all the customer queries and transfer cases related to World Trade Centre, Islamabad. • Launched a new project Defence Paradise.

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  Adcom (Pvt.) Limited

  Feb 2014 - Aug 2014

  Digital Content Manager

  • Managing all the digital content for Telenor Pakistan’s brand Easypaisa on both Facebook and Twitter. • Generating ideas for digital campaigns for the brand along with launch strategies (paid, owned and earned) and allocating timelines. • Coordinating with and supervising the design lead and social media executives. • Creative direction, art and design handling, story boarding, copy writing and script writing. • Major participation in the digital launch campaign of Telenor 3G. • Introducing rich media web banners for new product launch (IBFT). Show less

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  Forman Christian College

  Sept 2014 - Mar 2016

  Media and Marketing Manager

  • Planning and executing marketing campaigns for administrative and academic departments.• Overseeing creation and development of advertisements, press releases and other marketing materials.• Managing production, promotion and evaluation of the universities print and electronic materials.• Managing production and development of all video content for college promotion.• Working closely with various administrative and academic departments to utilize their strengths for building a stronger brand image for FCC.• Ensuring brand messages are consistent.• Facilitating in developing print publications according to branding guidelines.• Maintaining strategic relationships with external audiences, particularly print and electronic media to generate content for media.• Selecting suitable print, electronic, social and digital media to market FCC’s events and academic programs.• Exploring innovative ideas for campaign planning and execution.• Working closely with the creative agency for debriefs on creative artworks.• Managing social media, website and digital signage for updates.• Providing direction for capitalizing the use of social media, ensuring timely, relevant and appropriate messages• Coordinating with and supervising the admin assistant and digital communications assistant.• Overseeing the hiring and managing of external vendors as needed (e.g. advertising agency, printers, videographers, etc.)• Facilitating in developing office budget for next fiscal year.• Faculty Advisor to TiE4YouthClub, a student society affiliated with TiE Lahore chapter. Show less

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  Abacus Consulting

  Mar 2016 - Apr 2017

  Marketing Manager

  -Managed production, development and launch of Antlere’s website. -Implemented website SEO according to Google guidelines. Furthermore, optimized and tagged all the website content for better search results. -Launched Antlere’s first non-commercial business magazine focusing on retail industry “The Guidepost” including cover interview with Mrs Naz Mansha. -Developed marketing budget for 2016-2017. -Coordinating with and supervising a team of 4 including head of design, content lead, web developer and junior graphic designer.-Introduced Live Chat feature on the website and monitor the chat history and analytics. -Monitoring website speed insights. -Ensuring timely developments on the website in terms of design and layouts. -Making use of SEMrush for SEO, site audit and analyzing competition. -Running Adwords campaigns for International markets (US and UAE). -Managing social media and website for timely updates. -Managing production and development of all video content for promotional purposes.-Managing production and development of web content- blogs, articles, case studies and quarter reports. -Coordinating with external vendors for marketing affiliations and sales objectives (Forbes, Google, Tech Crunch, Tech insider and Hoovers). -Managing production of sales presentations and proposals. -Overseeing the hiring and managing of external vendors as needed (e.g. printers, videographers, etc.) -Overseeing creation and development of advertisements, press releases and other marketing material such as giveaways, stationery, business cards, etc. -Facilitating HR and admin for various artworks. Show less

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  Self-employed

  Jun 2020 - now

  Entrepreneur
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  Future CFO

  Nov 2021 - now

  Director of Business Development