
Richa Shah
Sr. Executive E-commerce

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About me
Accelerating Brand Growth | MBA-Marketing
Education

IBS Hyderabad
2017 - 2019MBA MarketingActivities and Societies: Alumni Relations Cell: Vice-president Successfully conducted many inter college and corporate events. Lead the team of 52 people.

University of Mumbai
2011 - 2014B.Com in Banking & InsuranceActivities and Societies: Secretary of Banking & Insurance department. Head inter college festival. Performed lead role in a documentary. Key member of committee for NAAC visit.
Experience

Mode de Base ITALIE
Dec 2014 - Feb 2017Sr. Executive E-commerceMode De Base Italie is a men’s apparel brand engaged in design, manufacture, wholesale & retail in 6 cities across India.Responsibilities:- Dealt with suppliers and distributors.- Managed monthly inventory for retail store as well as for e-commerce.- Overall check on monthly retail and e-commerce sales data.- Analysed the trend, forecasted demands and executed online marketing campaigns.- Handled customer queries and feedback.- Handled company account on platforms like Flipkart, Amazon, Snapdeal, Jabong.- Catalogued for our in house Men’s apparel. Show less

Alumni Relations Cell IBS Hyderabad
Jan 2018 - Jan 2019Vice PresidentLead team of 52 young minds whose aim is to serve as a mediator of the alumni network of IBS Hyderabad and the current batch. - Organised Reunion, Conflux, Corporate alumni meet- Team building - Closely worked with top level management- Public Speaking- Mentoring the team

Insight Outreach
Feb 2018 - May 2018InternAs a part of MBA Summer Internship Program, i have done 3 months of internship at IOPL, South India's leading rural marketing agency. Project title: A Study on Consumer Behavior and Buying Patterns of Small CommercialVehicle Customers in Rural India. - Primary and secondary survey of Small Commercial Vehicle Customers in Rural India for Mahindra & Mahindra. - Questionnaire formation- Data analysis of survey- Need analysis- Competency mapping- Plan a marketing campaign- ATL & BTL activities Show less

IBS Hyderabad
Sept 2018 - Feb 2019Member of Corporate Relations- Managing recruitment processes- Developing network- Up-to date database

EazyDiner
Mar 2019 - Sept 2019Management Trainee- Responsible for end-to-end business development of the assigned area; includes planning and building short-term goal.- Identified potential restaurant for 'Prime' category and got them on board.- Established client relationship and build strong data base for cross selling and up-selling.- Worked closely with in-house marketing team to plan marketing campaigns for restaurant partners.- Closely worked with Co-founder and Product Head for Innovation in current products.

Chimp&z Inc Mumbai
Nov 2019 - Jan 2024What do I do on daily basis? I manage pitches, negotiations, closures and my team. What are the biggest closures?- Tata Motors, MamaXpert, UniScholar, Cello Pen, Maruti Suzuki, PayU, Gopal Namkeen, Club Mahindra Holidays, Baerlocher, Sharaf DG, Britannia Marie Gold, Bhailal Amin General Hospital.This is all okay but where’s the money talk? – Let’s talk offline? Brands added on roster- Tata Consumer, Tata Steel Foundation, Zee5 Global, APAARI, Accura, Tata Sampann, SFA, Tata Salt, Cossouq, Legrand, Heritage Foods - Created outbound database for lead generation- Participated in initial pitch phase- Focused Outbound & Inbound Lead generation- Cold calling & emails- Created BD collateralsBrands onboarded- TheDermaCo, WazirX, Conscious Foods, Hash Tag Poker, Chupps, PayTMGames, Embross, 5paisa, NMIMS, MyGlamm, Astral Pipes, Bhanzu, Foxtale, Apollo Pipes, Vinod Cookware, AutoCar, CoinDCX
Director-Growth & Business Management
Apr 2023 - Jan 2024Group Account Manager-New Business
Apr 2022 - Oct 2023Business Development Manager
Nov 2019 - Mar 2022

Social Beat
Jan 2024 - Mar 2024AVP - Growth - Influencer
Licenses & Certifications

Google Ads Search Certification
GoogleMay 2020
Honors & Awards
- Awarded to Richa ShahNational Himalayan Trekking Expedition Youth Hostels Association of India May 2017 On successful completion of Deo Tibba trek above 12k sea level.
- Awarded to Richa ShahClassical Singing -
Languages
- enEnglish
- hiHindi
- maMarathi
- guGujarati
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