Richa Shah

Richa Shah

Sr. Executive E-commerce

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  • Timeline

  • About me

    Accelerating Brand Growth | MBA-Marketing

  • Education

    • IBS Hyderabad

      2017 - 2019
      MBA Marketing

      Activities and Societies: Alumni Relations Cell: Vice-president Successfully conducted many inter college and corporate events. Lead the team of 52 people.

    • University of Mumbai

      2011 - 2014
      B.Com in Banking & Insurance

      Activities and Societies: Secretary of Banking & Insurance department. Head inter college festival. Performed lead role in a documentary. Key member of committee for NAAC visit.

  • Experience

    • Mode de Base ITALIE

      Dec 2014 - Feb 2017
      Sr. Executive E-commerce

      Mode De Base Italie is a men’s apparel brand engaged in design, manufacture, wholesale & retail in 6 cities across India.Responsibilities:- Dealt with suppliers and distributors.- Managed monthly inventory for retail store as well as for e-commerce.- Overall check on monthly retail and e-commerce sales data.- Analysed the trend, forecasted demands and executed online marketing campaigns.- Handled customer queries and feedback.- Handled company account on platforms like Flipkart, Amazon, Snapdeal, Jabong.- Catalogued for our in house Men’s apparel. Show less

    • Alumni Relations Cell IBS Hyderabad

      Jan 2018 - Jan 2019
      Vice President

      Lead team of 52 young minds whose aim is to serve as a mediator of the alumni network of IBS Hyderabad and the current batch. - Organised Reunion, Conflux, Corporate alumni meet- Team building - Closely worked with top level management- Public Speaking- Mentoring the team

    • Insight Outreach

      Feb 2018 - May 2018
      Intern

      As a part of MBA Summer Internship Program, i have done 3 months of internship at IOPL, South India's leading rural marketing agency. Project title: A Study on Consumer Behavior and Buying Patterns of Small CommercialVehicle Customers in Rural India. - Primary and secondary survey of Small Commercial Vehicle Customers in Rural India for Mahindra & Mahindra. - Questionnaire formation- Data analysis of survey- Need analysis- Competency mapping- Plan a marketing campaign- ATL & BTL activities Show less

    • IBS Hyderabad

      Sept 2018 - Feb 2019
      Member of Corporate Relations

      - Managing recruitment processes- Developing network- Up-to date database

    • EazyDiner

      Mar 2019 - Sept 2019
      Management Trainee

      - Responsible for end-to-end business development of the assigned area; includes planning and building short-term goal.- Identified potential restaurant for 'Prime' category and got them on board.- Established client relationship and build strong data base for cross selling and up-selling.- Worked closely with in-house marketing team to plan marketing campaigns for restaurant partners.- Closely worked with Co-founder and Product Head for Innovation in current products.

    • Chimp&z Inc Mumbai

      Nov 2019 - Jan 2024

      What do I do on daily basis? I manage pitches, negotiations, closures and my team. What are the biggest closures?- Tata Motors, MamaXpert, UniScholar, Cello Pen, Maruti Suzuki, PayU, Gopal Namkeen, Club Mahindra Holidays, Baerlocher, Sharaf DG, Britannia Marie Gold, Bhailal Amin General Hospital.This is all okay but where’s the money talk? – Let’s talk offline? Brands added on roster- Tata Consumer, Tata Steel Foundation, Zee5 Global, APAARI, Accura, Tata Sampann, SFA, Tata Salt, Cossouq, Legrand, Heritage Foods - Created outbound database for lead generation- Participated in initial pitch phase- Focused Outbound & Inbound Lead generation- Cold calling & emails- Created BD collateralsBrands onboarded- TheDermaCo, WazirX, Conscious Foods, Hash Tag Poker, Chupps, PayTMGames, Embross, 5paisa, NMIMS, MyGlamm, Astral Pipes, Bhanzu, Foxtale, Apollo Pipes, Vinod Cookware, AutoCar, CoinDCX

      • Director-Growth & Business Management

        Apr 2023 - Jan 2024
      • Group Account Manager-New Business

        Apr 2022 - Oct 2023
      • Business Development Manager

        Nov 2019 - Mar 2022
    • Social Beat

      Jan 2024 - Mar 2024
      AVP - Growth - Influencer
  • Licenses & Certifications

    • Google Ads Search Certification

      Google
      May 2020
  • Honors & Awards

    • Awarded to Richa Shah
      National Himalayan Trekking Expedition Youth Hostels Association of India May 2017 On successful completion of Deo Tibba trek above 12k sea level.
    • Awarded to Richa Shah
      Classical Singing -