Arne Kooke

Experience

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  STEP Nederland

  Nov 2014 - Sept 2015

  (Online) Communications Manager

  Online positioning of STEP o.a. website development, Google, Facebook, CRM e.o.

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  Bos Brush

  Jul 2015 - now

  Co Owner

  Family run company since 1865.Import and export of cleaning products.

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  Kookecommunicatie

  Dec 2015 - now

  Freelance brand/digital strategist (when not employed)

  Various freelance work as a brand/ digital strategist

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  Headline.nl

  Jan 2016 - Jun 2016

  Freelance Online marketeer

  Headline creates various forms of advertising for clients in all sorts of branches. B2b and b2c. We create strategies, campaigns, brand styles, websites, videos and much more. Everything we create is assessed to our high standards. Our work needs to represent the brand we work for, must look stunning and drive resultsAs online marketer/strategist my work included:- Digital strategy (both client and agency)- Social media strategy- Leads and sales- Basic SEO/SEA and remarketing- Conversion optmization Show less

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  Ogilvy & Mather Amsterdam

  Jun 2016 - Feb 2019

  Brand/Digital strategist

  During my time at Ogilvy I’ve had the pleasure of working on some major projects for well-established clients. If I were to name one of my projects that I’m most proud of it is the launch of some new premium headphones. The brand in question was being overrun left and right by big newcomers and older established brands. They failed to notice the surging demand for premium consumer headphones and were on the brink of elimination. Once they were the market leader now a distant follower. The assignment: make sure that we survive. The Ogilvy strategy team re-invented the brand with a new distinctive positioning and way of communicating. Furthermore, we conducted a consumer journey analysis on which we determined the desired consumers behavior in each step and provide a list of barriers and drivers that would withhold the consumer from proceeding to the next phase in the journey. Ultimately our efforts led to one brand’s most successful product launch to date.List of other clients:• IBM (b2b)• Philips Lighting / Signify• American Express• Kleertjes.com• And more Show less

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  UM Nederland

  Mar 2019 - Jul 2021

  Strategist

  At UM I work as a strategy consultant. The people working at this agency are known as smart rebels. People who dare to question the client and elevate work to the next level. As a strategist I consult some of the biggest clients. One of the strategies that I’m proud of is for a well-known FMCG brand. Despite being a big name in retail land, this brand has major challenges. Their biggest competitor, also a brand with high awareness and market share, has better shelf position in the major supermarkets. And due to their powerhouse of brands are able to enforce more weeks of promo. The solution is to always be considered in front of the shelf. To do this we must increase brand appeal. But in this category comms are very functional, all brands look the same there is little to no distinction. I opted for a lighthouse strategy, one where we would always stand out. But to do this we had to move away from the function comms and claim emotional uncharted territory. And with the help of some keen partners this was made possible. In the end we witnessed an increase in some key brand statements and sales.List of clients- TUI & KRAS- Nestlé (several brands incl. Nespresso, Maggi, Wagner e.o.)- NLO (Nederlandse Loterij)- Mattel- And others Show less

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  Edelman

  Jul 2021 - May 2022

  Brand Strategist
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  Fitzroy Amsterdam

  May 2022 - Jun 2023

  Senior Strategist

  As a brand strategists I'am dedicated to help clients identify and secure their most relevant position in the market. My expertise lies in developing keen positioning strategies that are grounded in real consumer insights and the current cultural zeitgeist. Additionally, I collaborate closely with creative teams to ensure that our advertising is not only effective but also exceptionally creative and impactful.

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  Wavemaker

  Jun 2023 - Feb 2025

  Strategy Director

  As a Strategy Director, I spearhead the development and implementation of innovative brand positioning and strategic initiatives for a diverse portfolio of high-profile clients, including Netflix, Mentos, Leidse Onderwijs Instellingen (LOI), Transavia, Lexus and Grolsch. My role is centered on ensuring that our clients not only reach but deeply resonate with their target audiences in a culturally relevant and impactful manner.

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  KFC

  Feb 2025 - now

  Senior Brand Manager

  I believe that a brand’s true power lies in its cultural relevance. In today’s dynamic landscape, long-term brand success isn’t just about great products—it’s about staying embedded in culture. My mission is to position KFC as not just a QSR leader but a brand that resonates deeply with consumers across generations.As Senior Brand Manager, I oversee brand positioning to ensure sustained growth, manage campaign windows, and drive creative excellence. I thrive on developing strategic, culturally relevant marketing campaigns that don’t just capture attention but create lasting connections. Show less