Taylor Smith

Experience

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  BRITTLE BROTHERS, LLC

  Jan 2019 - Jan 2021

  Social Media Director

  • Created and maintained content calendars, ensuring consistent and on-brand messaging across Facebook, Instagram, and Twitter.• Responded to customer inquiries and feedback, enhancing overall customer satisfaction.• Produced visually appealing event content, including graphics and videos, to increase visibility and participation.• Crafted seasonal social campaigns, tapping into holidays and events to drive engagement and support business objectives.

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  Delta Zeta Sorority

  Nov 2019 - Dec 2020

  Public Relations Chair

  • Orchestrated strategic social media campaigns, promoting events and philanthropy efforts, resulting in heightened visibility within the Greek community.• Crafted compelling content for Instagram, Facebook, and Twitter, maintaining a cohesive and authentic online image.• Led social media workshops for chapter members, empowering them to contribute to the sorority's online presence and communication strategy.

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  ART® (Active Release Techniques®)

  Aug 2021 - Apr 2022

  Social Media + Content Manager

  • Produced high-quality, engaging content, including visuals, articles, and videos, to showcase ART's innovative therapies and maintain audience interest.• Managed day-to-day social media activities, responding to inquiries and fostering community engagement.• Coordinated successful social media campaigns, driving awareness and participation in ART's events, workshops, and training programs.• Collaborated with cross-functional teams to align content creation with marketing goals, ensuring a cohesive brand image. Show less

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  Omnicom Production

  Apr 2022 - now

  Social Media Manager

  • Managed successful social media campaigns, aligning content with client goals and adapting strategies to meet evolving market trends.• Spearheaded copywriting for a Fortune 500 tech company's social media, crafting compelling and on-brand messaging to resonate with the target audience.• Cultivated relationships with translation services and international partners to ensure accurate and culturally appropriate content for diverse audiences.