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Franziska Schmidt

Franziska Schmidt

Internship Marketing

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location of Franziska SchmidtStuttgart Region

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  • Timeline

  • About me

    Team Lead Strategy & Transformation Mercedes-Benz Operations

  • Education

    • Hochschule Aalen - Technik und Wirtschaft

      2015 - 2018
      Master of Arts (M.A.) International Marketing and Sales

      Management studies with focus on marketing and sales; Lectures hold in English

    • International College of Management Sydney (ICMS)

      2014 - 2014
      Semester Abroad

      Subjects: Promotions and Sponsorship, International Events, Leadership Foundations, Cross-Cultural Management

    • Karlshochschule International University

      2012 - 2015
      Bachelor of Arts (BA) Management of Meetings, Expositions, Events and Conventions

      General Management studies with focus on Event Management; Lectures hold in English; Further languages: French and Chinese

  • Experience

    • Daimler Trucks and Buses China

      Jun 2013 - Sept 2013
      Internship Marketing

      • CRM process• Competitor study • Corporate magazine edit support • Retail benchmarking• Product line-up mapping • Service contract development

    • SG Sonnenhof Großaspach e.V.

      Jul 2014 - Aug 2014
      Internship Sports- and Eventmanagement

      • Preparation of Bundesliga match days • Ticketing and accounting • PR work• Concert management

    • BMW AG

      Aug 2015 - Sept 2015
      Bachelor Thesis at BMW Lenbachplatz

      Thesis topic: Electric Mobility as a part of German Brand Lands in the Automotive Industry

    • Mercedes-Benz Malaysia

      Oct 2016 - Apr 2017
      Internship Marketing Communication

      • Management of projects (driving experiences for journalists and customers, dealer events roadshows, CRM events, MercedesTrophy, Urban Hunting, product launches)• Concept Paper & documentation of post-evaluation reports• Involved in launch management & cooperation of product management and marketing • Liaising with product management (price lists, material for press-kits)• Coordination of launch projects with specialized agencies • Development & implementation of marketing communication strategies with external partners• Liaising with third party agencies (advertisement, event, digital)• Experience in event management • Implementation of Customer Care Center Outbound Process Show less

    • Croove

      Jun 2017 - Aug 2017
      Internship at Daimler's P2P Car Sharing Startup as preparation and knowledge transfer for the Thesis

      • City Attacks (360° campaigns launching the Service in German cities) • Implementation of brand• Influencer marketing• Social media marketing • Student campaigns• Liasing with product management and operations Team

    • Daimler AG

      Aug 2017 - Feb 2018
      Master Thesis Project

      Department FME - Program Office F4L 4.0 & CoE Digital Business DevelopmentThesis Topic: Success Factors of Peer to Peer Car Sharing: A Case Study identifying the Main Drivers of Customer Adoption Mercedes Benz Digital Business Development: Recruiting of the team of the new built business unit & definition of recruiting process

    • KI group HQ

      Apr 2018 - Apr 2019
      Junior Consultant

      Assigned Project: DigitalLife@Daimler, Daimler AG Tasks: • External marketing and communication (i.a. tech fairs, hackathons) • Social Media management • Website conception and maintenace • Agency and partner management • Preparation of keynotes and workshops Further information about DigitalLife@Daimler: https://www.daimler.com/konzern/strategie/digitallife/

    • Daimler AG

      May 2019 - May 2021
      Marketing & Communications Manager - Center of Excellence Advanced Analytics & Big Data

    • Mercedes-Benz Group AG

      Jun 2021 - Jan 2023
      Executive Assistant to the Member of the Board of Management HR & Director of Labor Relations

    • Mercedes-Benz AG

      Feb 2023 - now
      Team Lead Strategy & Transformation Mercedes-Benz Operations

  • Licenses & Certifications

    • Professional Scrum Master (PSM) I

      Scrum.org

    • SAFe® Agilist (SA)

      Scaled Agile, Inc.

  • Honors & Awards

    • Awarded to Franziska Schmidt
      DAAD Scholarship - 2016 https://www.daad.de/de/