Irene Waeni

Experience

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  Car Hire Nairobi

  Jun 2004 - Jan 2006

  Marketing Representative

  Identifying sales prospects and following up on leads.

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  Kencall

  Jan 2007 - Jan 2009

  CSR
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  Alpha paints Ltd Nairobi

  Oct 2009 - Jan 2011

  Sales & Marketing Coordinator

  Initiate, plan, direct and manage the implementation of the company's sales and marketing strategy.Providing effective and efficient marketing support services to expand the business Developing comprehensive sales tools to support business growth.Carrying out market Research and analyzing the information obtained from the research.

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  Information Systems & Consulting ltd

  Jan 2011 - Jul 2011

  Business Development Manager

  Conduct extensive market research and gather information on current business areaConstantly be in search for new business opportunities and help with the company's business strategyImprove networking with other renowned businesses and stakeholders.Strengthen customer base with commitment to quality services and high customer satisfactionMotivate sales and marketing employees and ensure work done more efficiently

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  Businet Systems

  Sept 2011 - Aug 2012

  MARKETING

  Strategic Consulting, including business plan & sales strategy development.Conduct extensive market research and gather information on current business areaConstantly be in search for new business opportunities and help with the company’s business strategyImprove networking with other renowned businesses and stakeholders.Strengthen customer base with commitment to quality services and high customer satisfaction

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  British American Tobacco

  Sept 2012 - Mar 2019

  Trade Marketing Representative

  • Implement marketing and distribution plans which meet the objectives of the company.• Manage the distribution channel through the implementation of account strategies and plans in order to maximize volume and market share.• Implement and establish close working relationships with partners in order to attain high level of trade support and loyalty.• Carry out market research so as to provide market information and reports to ensure that the relevant marketing people are informed at all times. • Implement and Develop Trade Marketing and Distribution plan which meets the objectives of Trade Marketing & Distribution charter, and is in line with brand / price strategy and the needs of the trade to achieve the Company objectives volume and value share, Numeric and Weighted Distribution for our Drive Brands, Out of Stock Management).• Ensure that all duties performed in the market by self and distributor staffs adhere to the regulatory and responsibility frameworks.• Develop and manage an effective team (Distributor & own DRs) through formal and informal coaching, monitoring, training.• Implement and establish close working relationships with partners (distributors, trade and retailers) to gain high levels of trade support and loyalty whilst enhancing understanding of the trading environment.• Lead by example in the innovation area by trying new ways of doing existing work, embracing and promoting change through new solutions, ideas and strategies that have worked elsewhere.• Deliver distribution, share of shelf, visibility and sales in line with or ahead of targets.• Implement cycle marketing activities on time in full, including securing distribution of new products Show less

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  Flora Food Group

  Apr 2019 - now

  Territory Sales Manager

  ◾ Ensure delivery of sales targets; monthly, quarterly and annually◾ Coaching, training and building a winning spirit in the Field Sales Force◾ Ensure streamlined implementation of the customer strategy at POS to build market share◾ Gather market intelligence and competitor information regularly and continuously◾ Following up of Region field budgets versus incremental sales in the region