Priya A.

Experience

• 

  GSK

  Mar 2000 - now

  Defining digital only portfolio GTM strategy for Growth Emerging Markets. Responsible for E2E design and execution of OC campaigns. Optimization through data driven decision within, and lead-lag metrics to measure business impact. 1. Responsible for designing Omnichannel user journeys across EM LOCs and cont optimizing w data driven decisions 2. Driving capability building initiatives at Rep and Marketing teams to evolve w new norm for OC HCP engagement 3. Accountable for strategic planning, designing and E2E implementation of local OC campaigns for GSK India - Launched Content HUB blueprint to optimize G2L content -Co creating Global strategies by inputting local insights and supporting persona based approach- Launched modular content approach for personalized content campaigns - Channel lead for CRM/CLM solutions - Project lead for launching GSK's exclusive multichannel strategy with new HCP engagement channels like emails, webinar, portal, Adobe, sms etc..-Worked across boundaries to establish new digital frameworks across cross functional teams in legal, regulatory and marketing - Focus consent collection process to accelerate digital footprint - Launched CD and coaching frameworks for FLSL/SLSL of speciality BU i.e. CV, Respiratory and Oncology - Business Performance consultant - Ccommercial training needs for Cardio, Respiratory and Dermatologicals BUs- Orchestrated various innovative projects like e-learning, online evaluations, IVR for mobile learning etc. - Worked in various commercial roles spanning across different therapy areas

  • Customer Experience Manager

    Nov 2023 - now

  • Global content management lead

    Oct 2020 - Nov 2023

  • Strategy: Portfolio & Marketing

    Oct 2018 - Sept 2020

  • Multichannel Marketing Manager- Pharma & Vx

    Sept 2016 - Sept 2018

  • Selling Excellence Manager

    Jul 2014 - Aug 2016

  • Regional Training Manager - North

    Oct 2010 - Jun 2014

  • Sales

    Mar 2000 - Sept 2010