Rosane Andrade

Descola Cursos Inovadores

Design Thinking is an approach centered on the human being that accelerates innovation and solve complex problems. In the world we live in, we need to think of new choices in new future that they can respond to the complexity of today's world. Think and act the same way as we do for 100 years will not lead us to different futures.In practice, it helps to understand the end consumer. Teaches research mode and complex challenges and how to generate empathy with the public, with the aim of… Show more Design Thinking is an approach centered on the human being that accelerates innovation and solve complex problems. In the world we live in, we need to think of new choices in new future that they can respond to the complexity of today's world. Think and act the same way as we do for 100 years will not lead us to different futures.In practice, it helps to understand the end consumer. Teaches research mode and complex challenges and how to generate empathy with the public, with the aim of solving problems collaboratively and accurate way, generating a good social impact associated with the brand positioning. Show less

Miami Ad School

Activities and Societies: The course is intended to teach students to think as a strategic creative professional. Learn techniques and processes Art Direction and Graphic Design with a focus on marketing solutions. The goal is to train to work in creative teams in advertising agencies, communication and marketing department in companies. The Miami Ad School / ESPM is a conceptual school of creation equal to his students: different. Different because we are a school of ideas. In 2002, through a partnership with ESPM, the Miami Ad School came to Brazil. At that time some technologies passed, others arrived. Only one thing has not: good ideas. Now, more than ever, they need to be in all media. A print can turn post. A post can turn film. A film can turn tweet. And all this can turn class. In Miami Ad School / ESPM classes are as… Show more The Miami Ad School / ESPM is a conceptual school of creation equal to his students: different. Different because we are a school of ideas. In 2002, through a partnership with ESPM, the Miami Ad School came to Brazil. At that time some technologies passed, others arrived. Only one thing has not: good ideas. Now, more than ever, they need to be in all media. A print can turn post. A post can turn film. A film can turn tweet. And all this can turn class. In Miami Ad School / ESPM classes are as follows: all integrated with real-life face. Show less

Universidade de Uberaba

Bachelor degree. 3 years in the course of Social Communication - Advertising.Active participation of the experimental branch of the University as Art Director.

São Paulo Digital School

Activities and Societies: Through a engaging methodology, the Digital Management Training Course aims to enable these new professionals to engage in interactive management activities with resourcefulness and excellence. Covering topics ranging from online advertising, project management to success metrics giving a complete overview of the Activities carried out by the new digital professional, going through theoretical concepts, cases and problems of the day to day of companies and web agencies. 21 hours of face-to-face classes divided in 6 sessions.Day 01»History and evolution of the internet»World internet quantitative data»Behavioral studies of Internet users (world and Brazil)»The new consumer, his role and requirementsDay 02»Creating and managing a web project»User Experience: architecture, usability, wireframes»Responsive Design and Web standards»SEO »E-Commerce, S-Commerce and M-Commerce.»Web 2.0, web 3.0 Day… Show more 21 hours of face-to-face classes divided in 6 sessions.Day 01»History and evolution of the internet»World internet quantitative data»Behavioral studies of Internet users (world and Brazil)»The new consumer, his role and requirementsDay 02»Creating and managing a web project»User Experience: architecture, usability, wireframes»Responsive Design and Web standards»SEO »E-Commerce, S-Commerce and M-Commerce.»Web 2.0, web 3.0 Day 03»Mass media X new media»Digital communication planning»Running an online media planning campaignDay 04»Types and main social media in Brazil and in the World. »Production of social content »Management & Monitoring»Metrics and OptimizationsDay 05»Mobile Site - Technologies and Usability»Buy media in the mobile world: methodologies and formats»Business models for APPS»Metrics and PlatformsDay 06»Measure Digital Actions»Types of metrics and their impact on business results»Privacy and monitoring»Adservers: agency and/or vehicle Show less

Producer Support

Associated with Rosane Andrade