Cheryl Carlson, MBA, CSM®

Experience

• 

  3M

  Jan 2003 - Jan 2008

  Responsible for marketing DDSD technology platforms to external parties. Partnering with the business development team to performed upstream marketing activities and synthesize learnings to provide business justification for improved proof of concept positioning to maximize licensing agreements.

  • Global Market Development Supervisor

    Jan 2005 - Jan 2008

  • Advanced Systems Analyst

    Jan 2003 - Jan 2005
• 

  Grow With Science, Inc

  Jan 2008 - Jan 2010

  Founder

  Created, executed and launched strategic business plan leveraging scientific knowledge and passion for education to introduce young learners to science with engaging programs.

• 

  Coloplast

  Jan 2010 - Jan 2011

  Product Manager, Continence

  Partnered with global marketing teams to drive establishment of best practices and development of tools, campaigns and programs to drive awareness and communicate benefits of product line at IDN’s and stand-alone facilities.

• 

  Data Sciences International

  Nov 2011 - Aug 2018

  Accountable for driving business growth through launch of scientific services and adjacent market portfolio strategies. Worked collaboratively with the marketing team to create and execute customer centric marketing strategies to drive awareness and achieve revenue objectives in CRO, Biotechnology, Pharmaceutical and Government industries.

  • Manager, Services and Strategic Marketing

    Aug 2016 - Aug 2018

  • Sr Market Manager

    Aug 2014 - Aug 2016

  • Market Manager

    Nov 2011 - Aug 2014
• 

  Be The Match operated by National Marrow Donor Program

  Aug 2018 - Mar 2019

  Sr Manager Strategic Marketing, Be The Match

  Responsible for leading a team of marketing managers and consultants who developed marketing plans and programs to ensure success for business partners. Played an integral role in guiding the entire marketing & communications team in creating integrated marketing strategies aimed at driving new business development, fundraising strategies, product development, sales and client retention.

• 

  Simply Bold LLC

  Apr 2019 - now

  Fractional Marketing Executive

  Partnering with businesses to bridge the gap between vision and goals with simple, bold, and actionable marketing strategies.

• 

  Wells Fargo

  Jan 2020 - now

  Partner with organizational Leaders to develop and execute strategies to increase engagement, improve business performance, and reduce risk. Evaluated interaction points across the customer lifecycle and partnered with business leaders to create and execute customer experience strategies.

  • VP, Sr Business Execution Consultant

    Jul 2021 - now

  • VP, Customer and Team Member Experience Strategy & Initiatives

    Jan 2020 - Jul 2021