Francesco Mazzone

Experience

• 

  Saatchi & Saatchi

  Jan 2011 - May 2014

  Senior Art Director
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  Armando Testa

  Jun 2014 - Nov 2016

  Senior Digital Art Director | Ui Design | Advertising

  Over 10 years of experience as an Art Director and Designer, I have developed creative concepts, created graphic material, planned international brand campaigns, managed teams in project development, chose and followed up with external Atl, Btl and Digital material production suppliers, conceived and supervised successful spot campaigns like the 130” for Amaro Montenegro or the web spot advert for Head&Shoulders with the actress Lucia Ocone.MAIN TASKS👉 Creative Concepts👉 Art Direction👉 Graphic Design👉 Team leading👉 Design Interaction👉 App Design👉 Prototyping👉 Photograph and video shoot art direction👉 Developing print/digital material Show less

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  Enecta

  Nov 2015 - Mar 2021

  Enecta was created in 2012 as a small startup working in the medical cannabis sector. In just a few years the company has become a reference point for the sector all over Europe, establishing itself in Germany, Spain, and Italy and with new growth targets.MAIN TASKSDefinition and implementation of business marketing tasks as manager:👉 Market research, analysis, Kpi definition and data monitoring👉 E-commerce/Online store management (Shopify/Wordpress/Amazon)👉 Developing digital business marketing strategies👉 Implementing lead generation, customer retention and sales growth activities👉 Planning social activities, defining editorial plans and content management👉 Content writing (Seo oriented) for inbound activities👉 Team management👉 Customer Journey analysis and user experience design👉 Organising B2B and B2C holiday events. Planning and managing cultural and scientific events.👉 Managing relationships with external suppliers (designers, copywriters, translators, printers, influencers)👉 Developing new products and market launches Show less

  • Digital Marketing Manager | Project Manager | E-commerce Specialist

    Jul 2017 - Mar 2021

  • Digital Marketing Specialist

    Nov 2015 - Jun 2017
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  SICIS

  Mar 2021 - Apr 2024

  Marketing & Communications Manager

  SICIS is an Italian company known worldwide for its artistic mosaics and high-end furnishing products, as well as for the production of precious jewellery made using the micromosaic technique.As a Marketing Manager, my responsibilities include:👉 Content marketing👉 Copywriting👉 Email marketing👉 SEO/SEM/SEA👉 Planning and management of E-commerce activities (Shopify/Magento/Drupal/Wordpress/Amazon)👉 Planning and designing of mini-sites and landing pages👉 Supervision of external agency activities👉 Implementation of lead generation, customer retention, and sales growth activities👉 Analysis, the definition of KPIs, and data monitoring👉 Inbound marketing👉 Marketing automation👉Fair & events👉Pr and media planning Show less

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  Gruppo CLAI

  Apr 2024 - now

  E-commerce Manager