
Maliny Mohan

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About me
Services-HR, Legal, Digital Marketing and Content Writing
Education

Facebook Meta Certification for Digital Marketing Associate
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Google Certications Courses - Google Ads
-- Google Certification Courses o Fundamentals of Digital Marketingo Google Ads Measurement Certificationo Google Ads Creative Certificationo Grow Offline Sales Certificationo Google Ads Display Certificationo AI Powered Shopping Ads Certificationo Google Ads Search Certificationo Google Ads Video Certificationo Google Ads Apps Certificationo AI Powered Performance Ads Certification

Udemy Alumni
-Diploma in Digital Marketing Digital Marketing, Email, Youtube, Instagram, Google, Facebook Marketing, SEO
Bangalore University
2000 - 2002Bachelor's degree Commerce
Sarvodaya Law College
2015 - 2019LLB Law
Sarvodaya Law College
-Bachelor of Laws - LLB Law
Sikkim Manipal University - Distance Education
2010 - 2012Master of Business Administration (MBA) IT DISTINCTION
University of Madras
2004 - 2006Master's degree M. Sc. in Industrial Psychology (Marketing and HR)
Experience

Robert Bosch
Sept 2000 - Jul 2002Working as an Assistant in all Functions of HR, Marketing and Procedural Development Department Working as an Assistant in all Functions of HR, Marketing and Procedural Development Department
Trainee in HR & Marketing
Jul 2001 - Jul 2002Trainee in HR & Marketing
Sept 2000 - Sept 2001

ITC Limited
Jun 2004 - Apr 2010HR AssociateComplete HR Generalist Role

Angel Consultancy
May 2011 - Jul 2013HR Recruiter (IT & Non-IT) & Team Leader– - - Handling existing clients and their current job openings– Developing job descriptions and requirements based on the job openings and posting them on relevant platforms to attract candidates– Searching, scrutinizing. screening and selecting candidates from various sources like social media, inhouse database, external online and offline sources and forwarding them to the clients and following up with the clients for updates– Conducting interviews, accessing applicant viability for a position in terms of knowledge and experience, and matching them with current positions– Keeping abreast of latest job opening in different organisations– Designing and implementing new recruitment strategies– Finding new sources for searching unique candidates – Identifying new clients and getting in touch with them for their requirements– Promoting company’s reputation as the best workplace– Handling paperwork of candidates– Adhering to timelines provided by the clients to fill in the position– Providing periodic reports to the team manager regarding the recruitment status of positions– Handling internship programs for freshers- Handling daily assignments for team members, follow up for closure, Training the team and daily reports Show less

Campus Students Communities
Oct 2016 - Jun 2018HR ManagerHR Generalist

Geo Engineering Company Pvt. Ltd.
Jun 2018 - Jul 2019Senior Human Resources ManagerHR Generalist

SYMA Legal and HR Consultants
Aug 2019 - Jul 2021HR and Legal ConsultantAchievements – Individually accomplished the below assignments for a 5 Private Limited Companies:• Defining Organization Chart and Defining Hierarchy / Reporting Structure• Salary Structure review and alignment of salary structure to various Designations / Grades• Defining Grade Structure and timely review of Grade Chart and redesign• Policy Writing, Review and Implementation• Preparation of HR Manual• Designing all the required formats of Letters used in HR Process• Designing various forms used in HR • Preparing Training Calendar and implementation• Collation of Job Description for all positions and designing KRA and KPI for each position• Employee Engagement /Retention Planning and execution• Manpower Planning including succession planning• Streamlining Recruitment Process• Review of HR and Personnel File Management and improvisation• Review and reorganization of HR Data – (Candidate data, Employee Master, Attendance, Payroll, Statutory and other routine HR Data)• Preparation and implementation of HR Calendar for Training, Performance Appraisal, Employee Engagement and retention activities• HR Team Training• HR Coordination Security and Canteen department• Review of contract labour data maintenance. Show less

Confidential
Aug 2021 - nowDigital Marketing Skills:• Conducting Market Research using Online Survey, Analysis of Survey Results & Conducting Survey without using Survey Forms• Creation Website, Creation of Official Email Id, Linking Email to Gmail, Activation of SSL Certificate etc.,- Email Marketing• Mass Mailing using MailChimp, Adding Pops up and Add Opt-Ins to your website to build visitor’s database & Email Marketing Analytics. • Copywriting – Editing contents to get more Customer Response- SEO – Search Engine Optimization• Optimizing Homepage using SEO, Improving Speed and Performance of Website, Making the Website Mobile Friendly, Keyword Research and choose Target Keywords which increase website access, Improve visibility in Google Images, Create content that generates links and Social Shares etc. Tools used : SEO Auditing, SEM Rush etc.- YouTube Marketing• Creation of YouTube Channel, Increasing Subscribers, Creation and Editing of YouTube Videos, Writing Content for YouTube Videos, Keyword Research for YouTube Videos, Customization of Thumbnails, Creation of YouTube Banners, YouTube Cards, YouTube Analytics- Facebook Marketing• Facebook Page Setup, Managing Facebook Posts, Boosting Facebook Likes, Competitor Analysis using Facebook- Twitter Marketing- Quora Marketing- Google AdWords/Ads• How to use Google Ads, Analyzing PPC Competition, Google Ads Account Set Up, Managing Campaigns, Writing Ads.- Google Analytics- Instagram Marketing- Pinterest Marketing LinkedIn Marketing- App Marketing- All related activities related to Digital Marketing.Content Writing Skills:Drafting and Reviewing:- Content for Website, Content for Brochures, Banners and other Promotional Materials- Online Content for LinkedIn, Facebook, Twitter, Facebook and other Social Media Platforms- HR Policies and Procedures Documents- Legal Documents – Contracts, Agreements, Notices and other Legal Documents Show less • Initiate new HR processes and programs. Policies designing, writing, review and implementation. • Preparation of Training Calendar and related training and development activities.• Recruitment. Manage the on-boarding, off-boarding & promotion process• Conduct exit interviews to identify reasons for employee termination.• Design KRA for all job roles and define the reporting structure.• Design and execute Performance Appraisal process on yearly or quarterly basis as per company requirement. • Resolve employee relations issues through appropriate investigation, coaching and documentation. • Plan Employee engagement activities. Utilize team-building activities, team bonding events and other informal tools to keep employees connected, informed and motivated• Design, Maintain and modify HR Policy Manual to comply with legal and government requirements. Educate and enforce the policies. Respond to questions related to policy and procedure.• Administer the employee opinion survey, summarize the results, make recommendations to the reporting authority and implement the action plan.• Ensure Statutory compliance of various labour laws and maintain statutory reports related PF, ESI, Gratuity and other compliances.• Employee Performance Development by conducting Competitions,Continuous Improvement Process Programs, Kaizen, Six Sigma, Innovation to Implementation and other projects.• Responsible for Disciplinary procedure implementation in order to ensure professional and ethical team. Handled termination of employees.• Handling Employee Grievances and resolving employee complaints regarding working conditions, harassment, disciplinary actions, etc. according to company policies and applicable legal requirements.• Constitution of ICC Committee (Internal Complaints Committee) as required by Prevention of Sexual Harassment at Work Place Act and overview its functioning. Show less
Digital Marketing Consultant
Jan 2020 - nowHR Manager
Aug 2021 - Oct 2023
Licenses & Certifications
- View certificate

Fundamentals of digital marketing
GoogleMar 2024
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